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  • 2025
  • Working Paper

Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas

By: Jacqueline N. Lane, Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
The evaluation of innovative early-stage projects is essential for allocating limited resources. We investigate how the evaluation format affects the identification of feasibility issues through a field experiment at a leading research university. Experts were... View Details
Keywords: Innovation Evaluation; Evaluation Criteria; Feasibility Assessment; Attention Allocation; Cognitive Mechanisms; Field Experiment; Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias
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  • February 2018
  • Article

Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

By: Eva Ascarza
Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models... View Details
Keywords: Retention/churn; Proactive Churn Management; Field Experiments; Heterogeneous Treatment Effect; Machine Learning; Customer Relationship Management; Risk Management
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  • May–June 2019
  • Article

U-Shaped Conformity in Online Social Networks

By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
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  • 15 Nov 2016
  • News

Field Course Helps Nascent Entrepreneurs Connect with Customers

Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product development and strategy... View Details
  • March 2021
  • Article

Opting-in to Prosocial Incentives

By: Daniel Schwartz, Elizabeth A. Keenan, Alex Imas and Ayelet Gneezy
The design of effective incentive schemes that are both successful in motivating employees and keeping down costs is of critical importance. Research has demonstrated that prosocial incentives, where individuals’ effort benefits a charitable organization, can sometimes... View Details
Keywords: Incentives; Prosocial Behavior; Behavioral Economics; Field Experiments; Recycling; Prosocial Motivation; Decision Making; Motivation and Incentives; Behavior
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  • 26 Mar 2013
  • Working Paper Summaries

How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments

Keywords: by Ilyana Kuziemko, Michael I. Norton, Emmanuel Saez & Stefanie Stantchev
  • 03 Feb 2023
  • News

Immersive Field Courses Take the Classroom on the Road

As part of the HBS Elective Curriculum, MBA students can enroll in an Immersive Field Course (IFC). These courses are driven by faculty research and industry connections and provide students with an opportunity to get out of the classroom... View Details
  • Web

1.17 Field Based Learning / Independent Projects | MBA

1.17 Field Based Learning / Independent Projects 1.0 Academic Information & Policies HBS students may have the opportunity to experience faculty-supervised, field-based learning during their MBA Program. The... View Details
  • Web

Field Course: Public Markets Investing Seminar - Course Catalog

HBS Course Catalog Field Course: Public Markets Investing Seminar Course Number 6454 Senior Lecturer Sara Fleiss Spring; Q3Q4; 3.0 credits 10 Sessions Project Course Overview Video Course Overview This course represents a unique... View Details
  • 01 Jun 2016
  • Working Paper Summaries

Motivating Effort in Contributing to Public Goods Inside Organizations: Field Experimental Evidence

Keywords: by Andrea Blasco, Olivia S. Jung, Karim R. Lakhani, and Michael E. Menietti
  • 29 Apr 2015
  • Lessons from the Classroom

Use Personal Experience to Pick Winning Stocks

that no one else does” That's exactly what Cohen has been doing for the last three years in the MBA field course Stock Pitching, which he co-teaches with Christopher J. Malloy, the Sylvan C. Coleman Professor of Financial Management.... View Details
Keywords: by Michael Blanding; Financial Services
  • 22 Apr 2014
  • News

Mark Fields Follows a Legend Leaving Ford in Prime Condition

Keywords: automotive industry; Motor Vehicle and Parts Dealers; Retail Trade
  • Web

Field Course: Life Sciences Venture Creation - Course Catalog

HBS Course Catalog Field Course: Life Sciences Venture Creation Course Number 6756 Senior Lecturer Satish Tadikonda Fall; Q1Q2; 3.0 credits 12 Sessions Paper Enrollment is by application only Career Focus Creating, launching and funding... View Details
  • Research Summary

Overview

Erin's research focuses on how organizations can and should respond to employee failures. She is interested in understanding the effects that organizational responses have on subsequent employee behavior, and how organizational policies can be designed to more... View Details
Keywords: Repair; Recovery; Reintegration; Prosocial Behavior; Field Experiment; Psychology; Networks; Punishment; Giving and Philanthropy; Social Psychology; Motivation and Incentives; Social and Collaborative Networks; Ethics
  • November–December 2023
  • Article

Iterative Coordination and Innovation: Prioritizing Value over Novelty

By: Sourobh Ghosh and Andy Wu
An innovating organization faces the challenge of how to prioritize distinct goals of novelty and value, both of which underlie innovation. Popular practitioner frameworks like Agile management suggest that organizations can adopt an iterative approach of frequent... View Details
Keywords: Innovation; Novelty; Goals; Specialization; Coordination; Field Experiment; Software Development; Agile; Scrum; Iteration; Iterative; Organizations; Innovation and Invention; Value; Goals and Objectives; Integration; Applications and Software
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  • 11 Feb 2016
  • Working Paper Summaries

Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

Keywords: by Vincent Pons; Public Relations; Public Administration
  • Forthcoming
  • Article

Sending a Message: An Empirical Assessment of Responses to Punitive and Non-punitive Compliance Messaging Strategies

By: Jodi L. Short, Michael W. Toffel, Elizabeth A. Keenan and Melissa Ouellet
Regulators operate in an increasingly hostile political environment. The U.S. Supreme Court is ramping up efforts to curtail the authority of administrative agencies. The second election of Donald Trump to the presidency has unleashed a torrent of anti-regulatory... View Details
Keywords: Field Experiment; Compliance; Compliance Programs; Compliance Policies; Regulatory Enforcement; Environmental Regulation; Environmental Policy; Government Experimentation; Governance Compliance; Government Administration; Governing Rules, Regulations, and Reforms; Business and Government Relations; Construction Industry; Public Administration Industry; California; United States
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  • July–August 2024
  • Article

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details
Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
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  • Web

Online Transforming Customer Experiences Course | HBS Online

School Online Dates Attended: [The year you participated in the program] Degree: Other; Certificate in Transforming Customer Experiences Field of Study: Leave blank Grade: "Complete" Activities and... View Details
  • 16 Jun 2020
  • News

Megan Rapinoe on Leading - On and Off the Field