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Show Results For
- All HBS Web
(1,879)
- People (19)
- News (568)
- Research (1,063)
- Events (4)
- Multimedia (24)
- Faculty Publications (843)
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
- 13 Jul 2017
- Blog Post
Summer Snapshot: Interning in the Sports Industry
York Tell us what you are up to this summer. This summer I am working for The Madison Square Garden Company in the Corporate Development & Strategy group. After four years in banking, I wanted to work in the sports and entertainment... View Details
Keywords: Entertainment / Media / Sports
- 09 Apr 2016
- Blog Post
Meet The HBS Sound Society
entertainment powerhouse on campus. It all starts with the students. One of the goals of the club has been to showcase the amazing talent that HBS students possess. We’ve hosted Pub Night and Spangler Night Live events featuring... View Details
Keywords: Entertainment / Media / Sports
- May 2006 (Revised November 2006)
- Case
DVD War
By: David B. Yoffie and Michael Slind
In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details
Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Yoffie, David B., and Michael Slind. "DVD War." Harvard Business School Case 706-504, May 2006. (Revised November 2006.)
- February 1996 (Revised November 1996)
- Case
Viacom, Inc.: Carpe Diem
By: Joseph L. Bower and Thomas R. Eisenmann
Viacom has reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdock's News Corp. Different businesses within Viacom have contradictory positions... View Details
Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Global Strategy; Management; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem." Harvard Business School Case 396-250, February 1996. (Revised November 1996.)
- 28 Feb 2022
- Blog Post
Making an Impact on the Media Industry with my MBA
challenging myself. I want to be equipped for further responsibilities to create an impact on the arts and entertainment as the industry evolves. An MBA presented an incredible opportunity for me to take risks, grow and explore while... View Details
- 07 Jun 2014
- Video
Dan Lin - Making A Difference
- 04 Dec 2013
- News
Why big budgets still generate the hottest tickets
- 19 Jan 2012
- News
Pros and cons: Mixed bag
- 07 Jun 2023
- Blog Post
My One Case: MBA Class of 2023 Looks Back
How many cases do MBA students read over their two years at Harvard Business School (HBS)? 500. Ranging in topics from finance to entertainment to sustainability, cases share the story of a business leader (the case protagonist) making a... View Details
- 29 May 2017
- Blog Post
The Diverse Community at HBS
Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job and I was fascinated by the... View Details
- 13 Oct 2013
- News
Why blockbusters are taking over the arts
- 31 Aug 2010
- News
At NESN, a new game plan
- 07 Jun 2014
- Video
Christina Hsu - Making A Difference
- 31 Oct 2014
- News
Meet the Man Behind Lady Gaga's Next Blockbuster
- March 2023
- Case
MrBeast: Building a YouTube Empire
By: Anita Elberse and Oliver Band
Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details
Keywords: Philanthropy and Charitable Giving; Power and Influence; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Elberse, Anita, and Oliver Band. "MrBeast: Building a YouTube Empire." Harvard Business School Case 523-103, March 2023.
- Career Coach
Jim Warner
Jim (HBS ’80, Yale ‘75) is a board member and advisor to technology and services companies in marketing and media and a veteran of the media and entertainment business. He guides students and alums interested in careers in entertainment,... View Details