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  • All HBS Web  (2,020)
    • People  (2)
    • News  (373)
    • Research  (1,286)
    • Events  (11)
    • Multimedia  (14)
  • Faculty Publications  (909)
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  • January 1996 (Revised April 1996)
  • Case

Digital Imaging in 1995: Opportunities in the Descent to the Desktop

The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter the market successfully? This case describes the key technologies, market segments, competitors, and... View Details
Keywords: Technological Innovation; Innovation Strategy; Competitive Strategy; Consumer Products Industry
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Teisberg, Elizabeth O., and James Leonard. "Digital Imaging in 1995: Opportunities in the Descent to the Desktop." Harvard Business School Case 796-060, January 1996. (Revised April 1996.)
  • November 1990 (Revised March 1994)
  • Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra
Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details
Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry
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Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)." Harvard Business School Case 191-039, November 1990. (Revised March 1994.)
  • 04 Aug 2020
  • News

Glossier Built a Cult Brand and a Digital Community, but What’s Next?

  • April 2017
  • Teaching Note

The Birth, Life and Death of Rdio

By: Robert J. Dolan
Teaching Note for HBS No. 516-092. View Details
Keywords: Digital Music; Marketing
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Dolan, Robert J. "The Birth, Life and Death of Rdio." Harvard Business School Teaching Note 517-114, April 2017.
  • 2010
  • Working Paper

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper provides an overview of the market for new Ph.D. economists. It describes the role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job... View Details
Keywords: Cost Management; Information; Surveys; Jobs and Positions; Job Interviews; Job Search; Emerging Markets; Digital Platforms; Service Operations; Internet and the Web
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Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Harvard Business School Working Paper, No. 10-096, May 2010.
  • February 2006 (Revised September 2007)
  • Background Note

Winner-Take-All in Networked Markets

By: Thomas R. Eisenmann
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details
Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web
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Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)
  • Fast Answer

Making Markets

Use these resources to analyze broken markets and validate your proposed solutions. Understand the Current Marketplace: Gain a sense of the current landscape, major players, and future trends within an industry or sector in order to... View Details
  • October 2021 (Revised December 2021)
  • Case

PhonePe: Democratizing Payments in India

By: Michael Chu and Rachna Tahilyani
The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details
Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India
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Chu, Michael, and Rachna Tahilyani. "PhonePe: Democratizing Payments in India." Harvard Business School Case 322-053, October 2021. (Revised December 2021.)
  • March 2010 (Revised June 2019)
  • Case

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details
Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry
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Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)

    Research: Investors Reward Companies That Talk Up Their Digital Initiatives

    A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details
    • February 2011 (Revised February 2012)
    • Case

    Online Marketing at Big Skinny

    By: Benjamin Edelman and Scott Duke Kominers
    Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
    Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
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    Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
    • May–June 2011
    • Article

    The Uninvited Brand

    By: Susan Fournier and Jill Avery
    Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
    Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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    Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
    • March 2010 (Revised May 2012)
    • Case

    Bank of America: Mobile Banking

    By: Sunil Gupta and Kerry Herman
    In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details
    Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States
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    Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
    • 09 Aug 2013
    • Research & Ideas

    Read All About It: Digital CEO Buys Traditional Media!

    the world are trying to reinvent themselves for digital success. Indeed, few strategic problems are as hard as those confronting newspapers—declining print revenues, even greater declines in advertising revenue (mostly due to the loss of... View Details
    Keywords: by Jim Aisner; Journalism & News; Publishing
    • Apr 20 2016
    • Testimonial

    Keeping Pace in the Digital Space

    • 2017
    • Book

    Global Marketing Management: A Casebook

    By: John A. Quelch

    During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

    Keywords: Marketing; Management; Globalization; Competitive Strategy
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    Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
    • Apr 29 2016
    • Testimonial

    Blazing Trails in the Digital World

    • Program

    Strategic Marketing for Driving Growth

    more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle... View Details
    • September 2012 (Revised April 2013)
    • Case

    Digital Microscopy at Carl Zeiss: Managing Disruption

    By: Willy Shih
    Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details
    Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany
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    Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
    • June 2022
    • Case

    Worten Portugal: Becoming a Digital Marketplace

    By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
    With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
    Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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    Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
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