crafts - Publications - Faculty & Research

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

like Instagram where content is crafted to project an idealized, aspirational self, TikTok’s creations go out to an audience of people you don’t know. Many popular YouTubers have production teams, offices, camera people, and editors.... View Details

Keywords: by John Deighton and Leora Kornfeld

01 Mar 2023
What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

achieve purpose with profit, one that finds “win-win solutions” and does “well along with good.” His study has struck a chord at a time when the need for enlightened businesses to serve a range of stakeholders is on everyone’s mind, whether you’re for or against it. In... View Details

Keywords: by James Heskett

23 Nov 2021
Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

can go up. That’s a key differential. When craft becomes a part of the value proposition, as a manufacturer, you’re thinking about how do I preserve the craft in the process of producing it? On the consumer... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Music

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

less focused on tallying up wins and losses. A carefully crafted unilateral concession can work wonders for trust, for it conveys to the other party that you consider the relationship to be a friendly one, with the potential for mutual... View Details

Keywords: by Deepak Malhotra

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

of randomness. They then crafted prompts—the questions users ask an AI tool—about specific products like toothpaste and laptops, seeking hundreds of responses about whether the “customer” would choose to purchase products at various price... View Details

Keywords: by Kristen Senz

13 Mar 2023
Research & Ideas

The Power of Personal Connections: How Shared Experiences Boost Performance

naturally want to be and that, then, can motivate them to do better.” In health care settings and beyond, organizations could craft deeper interactions—at the beginning of the careers for other professionals or well into their... View Details

Keywords: by Rachel Layne; Health

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

substantially when the managers and lawyers work as partners both to craft the objectives and to devise the means of accomplishing them. Fifth, every firm should have a general counsel or chief legal officer—one person either in-house or... View Details

Keywords: by Sean Silverthorne; Legal Services

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

set-up error (among many): It is easy to make one kind of mistake in your choice of negotiating agents. You know the importance of using a skilled and knowledgeable negotiating agent as well as crafting a contract that aligns your agent's... View Details

Keywords: by Martha Lagace

14 Oct 2021
In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

should also diagnose the work itself; among which people are the expected benefits of in-person interaction and collaboration the greatest, and what are these benefits, specifically? By putting these diagnoses together, employers can View Details

Keywords: by Kristen Senz

Research Summary

Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

22 Oct 2021
Research & Ideas

Want Hybrid Work to Succeed? Trust, Don’t Track, Employees

workers over the past several months, Neeley says managers should keep three things in mind as they develop long-term plans for hybrid work. 1. Trust in employee autonomy While working from home, employees have enjoyed an unprecedented sense of agency and autonomy,... View Details

Keywords: by Michael Blanding

Research Summary

Dissertation: Is the Ideal Worker Still Real? Sources and Consequences of Men's Professional Identities

My dissertation examines the implications of men's changing lives for their work identities and for gender inequality in organizations. Current theories of workplace gender inequality hinge upon the widely-shared cultural image of an "ideal worker,"... View Details

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

increasingly apparent across professions worldwide, for all kinds of working women as the coronavirus continues to wreak havoc in the United States and around the world. Leadership should consider childcare infrastructure at each educational and other organizations... View Details

Keywords: by Sean Silverthorne

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into a bigger social conversation and still make it relevant to the brand?” Forgetting that on the Web, consumers control your brand With traditional marketing, brand managers took time to carefully craft messages placed in newspapers,... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

typically for six months to a year. In fact, Choudhury notes, Canada and other countries have crafted immigration policies to retain talent longer-term. He estimates that digital nomads currently number in the thousands. Chile is also... View Details

Keywords: by Kara Baskin

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

hold six. No matter that your favorite craft beer store permits you buy bottles one at a time. Chances are you’d still buy six, just to fill all six spaces in the box. “People really don’t like to leave things incomplete,” says Kate... View Details

Keywords: by Carmen Nobel

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

cheap quartz watches, SMH and other Swiss watchmakers used the success as an opportunity to reintroduce mechanical watches to the market. This time they were advertised not simply as precision timepieces, but as carefully crafted luxury... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

23 May 2023
Research & Ideas

Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'

Design Institute to create and support opportunities for Black entrepreneurs. “The pattern recognition that stems from my learning differences and unique perspective does help with surfacing unknown unknowns.” As for the art world’s embrace of the View Details

Keywords: by Christina Pazzanese, Harvard Gazette

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

other financial improprieties. But new research shows that lawsuits against auditors for accounting violations have fallen over the past 20 years, and it’s not because accountants have become so much better at their craft or companies... View Details

Keywords: by Martha Lagace; Financial Services; Accounting

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

lunch gatherings, happy hours, cooking and crafting classes, talent shows, and even meet-the-pet sessions. Knowing that workers are bound to feel some screen fatigue these days, business leaders should encourage self-care by... View Details

Keywords: by Dina Gerdeman

Publications