celebrations - Publications - Faculty & Research

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

their value. At the same time, our go-go workplaces are emphasizing and rewarding 24x7 productivity. To study this idea, the researchers set up six experiments to gauge our attitudes about luxury and busyness. As a preliminary test, the researchers combed through... View Details

Keywords: by Michael Blanding

06 Nov 2008
Op-Ed

Selling Out The American Dream

first and citizens second. Credit card offers flood the mail. Media supported by advertising encourage consumers to aspire to celebrity lifestyles, to keep up with the Joneses by acquiring more stuff. Even President Bush, following the... View Details

Keywords: by John Quelch

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

celebrities intended, the video, widely circulated on Instagram and on other social media platforms, incited anger that the celebrities seemed out of touch with people’s suffering as they quarantined in... View Details

Keywords: by Jill Avery and Richard Edelman

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

political leaders, along with reputable mega-influencers, such as celebrities with similar backgrounds and interests, to put members of this segment at ease. Two common tactics: Sizing up the alternatives. Influencers can highlight the... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

26 May 2003
Research & Ideas

When Silence Spells Trouble at Work

level of "consensus" they had achieved. One by one, team members celebrated their achievement. The head of marketing went first. "We made some great progress today," he said, "I'm excited—passionate—committed to... View Details

Keywords: by Leslie A. Perlow

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

symbolic meaning. Rituals are common in all kinds of social relationships, from religious gatherings and sports games, to holiday celebrations and business meetings. Families engage in rituals when they View Details

Keywords: by Dina Gerdeman

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

engaged in telemedical appointments with doctors. Social distancing has even penetrated our television viewing: Our favorite news and opinion shows have been little affected by social distancing. (In some cases, they've improved, perhaps due to the increased... View Details

Keywords: by James Heskett

15 Dec 2003
Research & Ideas

Women Leaders and Organizational Change

and Stanford University's Debra E. Meyerson propose a new approach to viewing and solving the women-in-leadership shortfall. Traditionally, three goals for fixing the problem have been considered: fix the women; create equal opportunity; and View Details

Keywords: by Mallory Stark

15 Jan 2014
Research & Ideas

Managing the Family Business: It Takes a Village

program unfolded, Nelson came to new understanding. He realized that he needed to give more attention to his family and the owners, in order to keep pace with his tireless focus on the business. What Nelson and his family accomplished over the last decade is very... View Details

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

Economic Perspectives, the authors find that Smith's insights from 1759 can contribute to modern thinking on everything from our fascination with celebrity to the theory of loss aversion. In fact, says Ashraf, Moral Sentiments presages... View Details

Keywords: by Ann Cullen

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Brands such as Google, Clif Bar, and Apple celebrate their garage origins. Hewlett-Packard recently bought, and has a whole section on its Web site dedicated to, the garage in which it started. It is now a historical landmark. Starbucks,... View Details

Keywords: by Martha Lagace

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

teaching excellence and innovation. Also visit the book's Web site. Martha Lagace: What led you to identify and study gaps and opportunities in MBA education? David Garvin: To celebrate the 100th anniversary of Harvard Business School in... View Details

Keywords: by Martha Lagace; Education

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

where customers live. Enthusiastic employees are an organization’s best representatives, and they may have access to audiences and demographics that you cannot reach otherwise. Such in-house brand ambassadors have smaller followings than View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Santana: Thanks for having me. Kenny: I want to thank this great audience of marketers here at the conference. You've been listening to the 100th episode of Cold Call, so you guys are helping us celebrate a milestone, as well. We're an... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

hospitals in different parts of the world—in the Middle East, Europe, the United States. My guess is that 3 or 4 prominent hospital companies will survive because the demand is so huge. At the end of the day we all ought to celebrate the... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

learning new tricks, I believe that new media is reshaping the way that human beings communicate, so I'm eager to spend more time engaging with people online. Lastly, I look forward to spending even more time with my family. Penny and I just View Details

Keywords: by Martha Lagace

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

If we value achievement and adopt celebrity standards, we will certainly fall victim to our own excess. Nothing will be enough, and success will never satisfy. If we're high achievers, we may be plagued with self-doubt, feeling that we've... View Details

Keywords: by Laura Nash & Howard Stevenson

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

we have rebels like Tupac Shakur, Howard Stern, and Dennis Rodman. The problem with both the breadwinner and rebel models is that each has an undesirable underbelly, a stigma that ultimately makes the model less than ideal. Even the most View Details

Keywords: by Manda Salls

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That... View Details

Keywords: Re: Multiple Faculty; Telecommunications

19 Sep 2018
Sharpening Your Skills

Say Again? Uncommon Advice for Common Business Problems

iStock Much has been accomplished by business leaders who turned left when told to turn right, who reached for the door instead of for the stars, who hired A when the search committee unanimously recommended B. The following research View Details

Keywords: by Sean Silverthorne

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