Publications

July 2011
Teaching Note

Digital microscopy is making me crazy! (TN)

Teaching Note for 612-002. View Details

Keywords: Medical Devices and Supplies Industry; Computer Industry

September 2010 (Revised October 2010)
Teaching Note

Assembling Smartphones: Takt Time =/= Cycle Time? (TN)

Teaching Note for 611012. View Details

Keywords: Electronics Industry

July 2010
Teaching Note

Shanzhai! MediaTek and the "White Box" Handset Market (TN)

Teaching Note for 610081. View Details

Keywords: Innovation and Invention; Information Infrastructure; Mobile and Wireless Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China

April 2010
Supplement

Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

Keywords: Computer Industry

March 2009
Teaching Note

Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry (TN)

Teaching Note for [609089]. View Details

Keywords: Design; Policy; Globalization; Research and Development; Information Technology; Commercialization; Semiconductor Industry; Taiwan

January 2009
Teaching Note

Intel NBI: Intel Corporation's New Business Initiatives (TN)

Teaching Note for [609043]. View Details

August 2008 (Revised April 2009)
Teaching Note

ASUSTeK Computer Inc. Eee PC (TN)

Teaching Note for [609011]. View Details

Keywords: Computer Industry

May 2008 (Revised December 2010)
Case

Chi Mei Optoelectronics

By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu

Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details

Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan

May 2023
Case

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih and Emilie Billaud

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Logistic Regression; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Logistics; Supply Chain; Governance Compliance; Shipping Industry; European Union; Asia; North America

June 2020 (Revised May 2022)
Case

Vanguard Retail Operations (A)

By: Willy C. Shih and Antonio Moreno

The first two cases in this series are set in the financial services industry, and explore whether it is better for back-office workers to be generalists who provide the flexibility of being able to handle the complete range of transactions that the company faces or... View Details

Keywords: Pooling; Generalist Model; Specialist Model; Operations; Service Operations; Management; Job Design and Levels; Financial Services Industry; United States

August 2009 (Revised August 2009)
Case

Intel NBI: Radio-Frequency Identification

By: Willy C. Shih and Thomas Thurston

The Radio-Frequency Identification (RFID) group was a start-up that was part of Intel's New Business Initiatives. It sought initially to develop and sell a high performance Rf fast read rate module targeted at fixed position readers that might be found in loading docks... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Organizational Structure; Failure; Diversification; Integration; Semiconductor Industry

Find at Harvard

December 2019
Supplement

Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft

By: Willy C. Shih and Feng Zhu

This is an interview with Stephen L. Herbert, founder of X Fire Paintball & Airsoft, in which he discusses competing with his online channel, Amazon. It is for use with HBS Case No. 617-046 X Fire Paintball & Airsoft. View Details

Keywords: Internet and the Web; Competition; Ethics; United States

February 2016
Article

Bridging Science and Technology Through Academic-Industry Partnerships

By: Sen Chai and Willy C. Shih

Partnerships that foster the translation of scientific advances emerging from academic research organizations into commercialized products at private firms are a policy tool that has attracted increased interest. This paper examines empirical data from the Danish... View Details

Keywords: Economic Development; Technological Change; Government Policy; Technological Innovation; Research and Development; Information Technology; Policy; Technology Industry; Denmark

Find at Harvard

May 2008 (Revised August 2009)
Case

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston

"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details

Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States