Publications

Teaching Note for HBS Case Nos. 520-031, 520-706, and 520-039. View Details

Jul 2018
Interview

James Siegal, KaBOOM!: How Did You Manage the Leadership Transition from the Founder?

October 2014 (Revised July 2016)
Supplement

Gilead: Hepatitis C Access Strategy (B)

While the "Gilead: Hepatitis-C Access Strategy (A)" case (HBS No. 515-025) poses questions on what the company should do with respect to hard-hit countries like Egypt and India, the (B) case provides the answer. In both cases, the company chose to pursue a proactive... View Details

Keywords: Emerging Markets; Health Industry; Pharmaceutical Industry

March 2007 (Revised August 2009)
Case

Aurolab: Bringing First-World Technology to the Third-World Blind

Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details

Keywords: Emerging Markets; Production; Mission and Purpose; Performance Capacity; Nonprofit Organizations; Corporate Strategy; India

Educators

April 2002 (Revised April 2003)
Teaching Note

Zucamor S.A.: Global Competition in Argentina (TN)

Teaching Note for (9-599-096). View Details

Keywords: Pulp and Paper Industry; Argentina

February 2000
Case

Merck-Medco (B)

Keywords: Pharmaceutical Industry

December 2006
Journal Article

In the Channel

March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry

Educators

March 1997 (Revised July 1998)
Case

SOS-Kinderdorf International: Caring for Orphaned Children

SOS-Kinderdorf, founded in 1949, has grown rapidly into one of the largest orphanages in the world with children's villages, kindergartens, schools, youth facilities, and other complementary programs in 130 countries. This case describes the evolution of the... View Details

Keywords: Management; Management Analysis, Tools, and Techniques; Mission and Purpose; Problems and Challenges; Nonprofit Organizations; Strategy; India; Norway; United States

January 1996
Teaching Note

Marketing The National Hockey League TN

Teaching Note for (9-596-059). View Details

Keywords: Sports Industry

January 1995
Teaching Note

Becton Dickinson and Company - Vacutainer Systems Division (Condensed) TN

Teaching Note for (9-592-037). View Details

Keywords: Health Industry

January 1995
Teaching Note

Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN

Teaching Note for (9-594-051) and (9-593-104). View Details

Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada

July 1993
Supplement

Advertising Council: Corporate Strategy

Keywords: Advertising; Corporate Strategy; Advertising Industry

March 1991 (Revised March 1991)
Teaching Note

Industrial Marketing, Instructor's Course Overview

Keywords: Marketing

February 1991 (Revised December 1992)
Teaching Note

Smoke Wars: The Case for and Against the Cigarette Industry, Teaching Note

Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

June 1989 (Revised November 1991)
Supplement

Ingersoll-Rand (B): Managing Multiple Channels--1986

Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share. View Details

Keywords: Salesforce Management; Supply and Industry; Management Teams; Industrial Products Industry

September 1988 (Revised June 1993)
Case

Ring Medical

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details

Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance

Educators