Publications
Publications
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- All HBS Web
(437)
- Faculty Publications (323)
- February 2000 (Revised January 2008)
- Case
Merrill Lynch: Integrated Choice
By: V. Kasturi Rangan and Marie Bell
Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details
- January 2000
- Case
Talbots - A Classic
By: V. Kasturi Rangan and Marie Bell
This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details
- August 1999
- Teaching Note
Dana-Farber Cancer Institute: Development Strategy, The (TN)
Teaching Note for (9-599-104). View Details
- August 1999 (Revised October 2002)
- Teaching Note
Xerox: Book-in-Time TN
Teaching Note for (9-599-119). View Details
Keywords: Publishing Industry
- June 1999
- Teaching Note
FreeMarkets Online TN
Teaching Note for (9-598-109). View Details
Keywords: Electronics Industry
- June 1999
- Teaching Note
SOS-Kinderdorf International: Caring for Orphaned Children TN
Teaching Note for (9-597-079). View Details
- June 1999
- Teaching Note
Best Buy TN
By: V. Kasturi Rangan and Balaji Chakravarthy
Teaching Note for (9-598-016). View Details
Keywords: Retail Industry
- June 1999 (Revised May 2002)
- Teaching Note
Neiman Marcus (A)TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-599-098). View Details
Keywords: Retail Industry
- June 1999 (Revised April 2003)
- Case
Zucamor S.A.: Global Competition in Argentina
Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the... View Details
- May 1999 (Revised December 2007)
- Case
The Dana-Farber Cancer Institute: Development Strategy
By: V. Kasturi Rangan and Marie Bell
Despite revenues in excess of $93 million in 1998, world-renowned Dana-Farber Cancer Institute constantly faces an operating shortfall and looks to its highly successful development office to help cover the deficit. The development office raises money annually (with a... View Details
- spring 1999
- Article
Case Study: FreeMarkets OnLine
- March 1999 (Revised October 2002)
- Case
Xerox: Book-In-Time
Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details
- March 1999 (Revised June 2004)
- Case
United States Agency for International Development (USAID): Campfire Program in Zimbabwe
By: V. Kasturi Rangan and Jay Sinha
Raises the issue of customer definition in economic development. Because of the multiple stakeholders and their varying interests, understanding where and how value is created is critical to understanding the customer. View Details
- February 1999 (Revised March 1999)
- Case
Sunbeam Television (C)
By: V. Kasturi Rangan and Howard Reitz
Supplements the (A) case. View Details
- February 1999
- Case
Neiman Marcus (B)
By: V. Kasturi Rangan and Marie Bell
Supplements the (A) case. View Details
- February 1999 (Revised March 2001)
- Case
Egghead to Egghead.com (A)
By: V. Kasturi Rangan and Marie Bell
Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details
- 1999
- Working Paper
Social Enterprise Series No. 8 - Managing Multi-Site Nonprofits
By: Allen Grossman and V. Kasturi Rangan
- 1999
- Working Paper
Social Enterprise Series No.7 - Marketing's Role in Addressing the Poor as Customers
By: V. Kasturi Rangan and Patricia Walker