Publications

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29 Mar 2016
First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Strategic Channel Selection with Online Platforms: An Empirical Analysis of the Daily Deal Industry By: Zhang, Lingling, and Doug J. Chung Abstract—The platform—a business model that... View Details

Keywords: Sean Silverthorne

February 1999 (Revised June 2000)
Case

Alexander Bandelli (A)

By: Thomas J. DeLong and Catherine M. Conneely

Alexander Bandelli has the opportunity to redefine the way real estate business is done in the Northeast region. He has just joined Ronsini and Fitch and has been asked by senior management to move to a client focus rather than the older, traditional transaction focus.... View Details

Keywords: Change Management; Customer Focus and Relationships; Management Teams; Real Estate Industry; Northeastern United States

12 Jan 2010
First Look

First Look: Jan. 12

http://www.hbs.edu/research/pdf/08-043.pdf An Investigation of Earnings Management through Marketing Actions (revised) Authors:Craig J. Chapman and Thomas J. View Details

Keywords: Martha Lagace

2011
Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods

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20 Sep 2016
First Look

September 20, 2016

Feeley, Robert S. Kaplan, and Steven J. Frank Abstract—Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making? Summary Answer: We... View Details

Keywords: Sean Silverthorne

August 2006 (Revised June 2007)
Case

Shapiro Global

By: Thomas J. DeLong, Michael Brookshire, Monica Haugen, Michelle Kravetz and Sarah Sommer

Su Yee Goh, a director in a Singapore office, considers a proposal by a pregnant female executive for an alternative work arrangement so that she could both continue to work and spend more time with her family. Goh wants to keep the executive at Shapiro Global, but is... View Details

Keywords: Disruption; Globalized Firms and Management; Employee Relationship Management; Retention; Work-Life Balance; Singapore

06 Mar 2012
First Look

First Look: March 6

Racial Asymmetries, and Team Learning Environment: Effects on Performance Authors:Robin J. Ely, Irene Padavic, and David A. Thomas Publication:Organization Studies (forthcoming) Abstract This paper argues... View Details

Keywords: Sean Silverthorne

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

Pioneers in management included Benjamin H. Latrobe of the Baltimore and Ohio Railway, who focused on financial accounting; J. Edgar Thomas of the Pennsylvania Railway, who worked on the coordination of regional lines within a large organization; and Daniel McCallum

20 Jan 2010
First Look

First Look: Jan. 20

strategy, creating high levels of customer satisfaction, or motivating people to navigate complex matrix organizations. Download the paper: http://www.hbs.edu/research/pdf/10-051.pdf Substitution Patterns of the Random Coefficients Logit Authors:Thomas View Details

Keywords: Martha Lagace

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October 2008 (Revised June 2010)
Case

State of Emergency at Mercy Hospital

By: Thomas J. DeLong and Chirag D Shah

Dr. Scott Gabu, Chairman of the Emergency Department of the world-renowned, university-based Mercy Hospital, was deeply disturbed when he read the letter from the family of John Samson, a patient who had come to the emergency room one week earlier, that described an... View Details

Keywords: Health Care and Treatment; Knowledge Acquisition; Leadership Development; Behavior; Personal Characteristics; Health Industry

May 1998 (Revised February 1999)
Case

Diamond in the Rough (A)

By: Thomas J. DeLong and Catherine M. Conneely

Diamond Technology Partners, a consulting firm based in Chicago, was founded in 1994 by Mel Bergstein and Chris Moffitt, with investment from founding partners and Safeguard Scientifics. In April 1996, just after fiscal year-end, the two largest clients withdrew from... View Details

Keywords: Information Technology; Entrepreneurship; Going Public; Crisis Management; Finance; Consulting Industry; Chicago

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

Bobade, Richard A. Helmers, Thomas M. Jaeger, Laura J. Odell, and Derek A. Haas Abstract—Objectives: To determine how overall cost of anticoagulation therapy for warfarin compares with that of Novel Oral... View Details

Keywords: Dina Gerdeman

October 2006 (Revised May 2007)
Case

King Arthur Flour

By: Thomas J. DeLong, James Holian and Joshua Weiss

Steve Voigt, the CEO of King Arthur Flour, must determine how the company can continue to grow, whilst preserving its unique culture. In 1996, the company was sold to employees in as ESOP transaction. The following decade saw significant growth, despite declining sales... View Details

Keywords: Employee Stock Ownership Plan; Business or Company Management; Organizational Culture; Employee Ownership

2013
Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh

In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details

Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science