by Susan Helper - Publications - Faculty & Research

Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details

January 2021 (Revised February 2021)
Case

Tech with a Side of Pizza: How Domino's Rose to the Top

By: Boris Groysberg, Sarah L. Abbott and Susan Seligson

After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details

Citation

Educators

Purchase

Web

Stories

Ranjay Gulati (Paul R. Lawrence MBA Class of 1942 Professor of Business Administration); Gunnar Trumbull (Philip Caldwell Professor of Business Administration) 01 Jun 2025 HBS Magazine Forward Thinking Saving Giraffes from Silent Extinction Re: View Details

Web

Curriculum - Case Method Project

Curriculum Curriculum Cases James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution (1787) This case begins with the American Revolution and concludes at the Constitutional Convention. It describes the many challenges faced View Details

Web

Business, Government & the International Economy - Faculty & Research

a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major U.S. retailers to Harmonized System (HS) codes and import... View Details

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Fashion Industry; United Kingdom

Citation

Educators

Purchase

Web

Europe - Global

Material Arla Foods: Data-Driven Decarbonization (A) and (B) PowerPoint Supplement By: Michael Parzen , Michael W. Toffel and Susan Pinckney Arla implemented a data based price incentive systems to measure, track, and influence climate... View Details

Web

Faculty & Research - Business & Environment

325-088. April 2025 Teaching Material Arla Foods: Data-Driven Decarbonization (A) and (B) PowerPoint Supplement By: Michael Parzen , Michael W. Toffel and Susan Pinckney Arla implemented a data based price incentive systems to measure,... View Details

Web

California - Global

they grapple with new pricing strategies and organizational shifts. March 2025 (Revised May 2025) Case Primetime Partners: Investing in Healthspan, Wealthspan, and Workspan By: Rembrand Koning , Nicole Tempest Keller and Susan Wilner... View Details

Web

HBS - The year in Review

learners they serve while further strengthening their individual positions and managing their growth and long-term success. FY22 was marked by a return to in-person learning. For Executive Education this meant welcoming over 10,000... View Details

Web

Business History - Faculty & Research

Business History Business History 2014 Book Business History By: Walter A. Friedman and Geoffrey Jones This volume contains a selection of 42 foundational articles on the discipline of business history written between 1934 and the present day View Details

01 Feb 2001
News

What Makes a Good Leader

of the 21st century. by Deborah Blagg and Susan Young Name: John Kotter, Konosuke Matsushita Professor of Leadership Director: HBS Global Leadership Initiative Most recent book: John P. Kotter on What... View Details

Keywords: Management

Web

Skydeck - Alumni

office Skydeck Live: Stage Not Age Susan Wilner Golden (PMD 59, 1990) on the promise of the new longevity economy Wired to be Inspired Professor Ranjay Gulati on the messy but transformational pursuit of purpose Bidding Up 2022 Alumni... View Details

01 Mar 2019
News

The Burden Legacy

by the School in recognition of the generosity of the Burden family. The tree-lined greenspace of Burden Park is punctuated with seating for conversations, study, and relaxing. (photo by View Details

Keywords: Linda Kush

Web

Alumni Engagement | Social Enterprise | Harvard Business School

the land, giraffes cast long shadows on the dry savannas and woodlands of sub-Saharan Africa where they live. But their ... Re: Susan Myers (MBA 1978); Richard Myers (MBA 1984); By: Jen Mcfarland Flint; Illustrations View Details

Web

Accounting & Management Awards & Honors - Faculty & Research

Theory and Practice of Intangibles, Intellectual Capital, and Sustainability by the European Institute for Advanced Studies in Management at the 2022 EIASM Interdisciplinary Conference for “Regulated Human Capital Disclosures” with Thomas... View Details

Web

Student Research - Doctoral

January 2025 Article Academy of Management Annals Personal Growth in Organizations: A Review and Integrative Theoretical Framework By: Manjari Ganti, Susan Ashford and Grace Cormier Personal growth has interested management scholars for... View Details

09 Nov 2023
Blog Post

The No. 1 Character Trait You Will Need to Succeed in Business

executive at a company where the numbers say you need to close a factory, which you know will have a devastating impact on the employees affected. If you don’t do it, however, your whole company may collapse. This dilemma mirrors the predicament faced View Details

Web

Faculty & Researchers - Managing the Future of Work

de Chalendar. Managing Talent Pipelines in the Future of Work , Harvard Business School case, 2019. With William R. Kerr, Manjari Raman and Carl Kreitzberg. The Caring Company: How Employers Can Cut Costs And Boost Productivity By Helping... View Details

28 Feb 2017
First Look

First Look at New Research, February 28

that when Craigslist enters a newspaper’s market, the newspaper repositions itself away from other newspapers by changing its content. This results in greater differentiation between newspapers in a market but occurs primarily in markets... View Details

Keywords: Sean Silverthorne

Publications