Publications

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry

Web

C. Ludens Ringnes Sculpture Collection | About

Schwartz Common | Learn More Ursula von Rydingsvard Elegantka II, 2013–14 / 2016 — Schwartz Common | Learn More 2021 – 2023 This exhibition is made possible by the generosity of the artists and galleries, including Melvin Edwards... View Details

April 2005 (Revised June 2006)
Case

NTT DoCoMo, Inc.: Mobile FeliCa

By: Stephen P. Bradley, Thomas R. Eisenmann, Masako Egawa and Akiko Kanno

Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building... View Details

Keywords: Cost vs Benefits; Expansion; Alliances; Wireless Technology; Information Technology Industry; Communications Industry; Japan

February 1999 (Revised August 2004)
Case

Women's National Basketball Association (WNBA)

By: Stephen A. Greyser

Chronicles the background of the founding of the WNBA, its basic business concept, some of the key research information used by the NBA in launching it, and other related information. Students must analyze the "basic business model" involved and compare it to that of... View Details

Keywords: Business Model; Research; Outcome or Result; Sports; Gender; Sports Industry

January 2010
Article

The Role of Experience in the Gambler's Fallacy

By: Greg Barron and Stephen Leider

Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details

Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias

Web

Electricity - Business & Environment

that the renewable energy market represents a $16 trillion investment opportunity by 2040. [20] Challenge One of the biggest shifts needed to respond to climate change is rapidly transitioning from fossil fuel-based electricity generation... View Details

January 2025
Article

Communication Within Firms: Evidence from CEO Turnovers

By: Stephen Michael Impink, Andrea Prat and Raffaella Sadun

This paper uses novel, firm-level communication measures derived from communications metadata several months before and after a CEO transition for 102 firms to study whether and how this organizational event is reflected in employees’ communication flows. We find that... View Details

Keywords: Information; Communication; Management Succession; Organizational Change and Adaptation; Alignment

Register to Read

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details

Keywords: Sean Silverthorne

March 2012
Article

The Hierarchical Face: Higher Rankings Lead to Less Cooperative Looks

By: Patricia Chen, Christopher G. Myers, Shirli Kopelman and Stephen M. Garcia

In 3 studies, we tested the hypothesis that the higher ranked an individual's group is, the less cooperative the facial expression of that person is judged to be. Study 1 established this effect among business school deans, with observers rating individuals from higher... View Details

Keywords: Rank and Position; Cooperation

29 Mar 2016
First Look

March 29, 2016

2016 Boston: Cengage Learning Management: An Integrated Approach By: Gulati, Ranjay, Anthony Mayo, and Nitin Nohria Abstract—The goal of Management: An Integrated Approach, 2nd ed., is to prepare students for leadership positions in 21st century companies View Details

Keywords: Sean Silverthorne

December 1992 (Revised October 1993)
Case

BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

By: Stephen A. Greyser and Wendy Smith Schille

Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details

Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry

17 Aug 2010
First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details

Keywords: Martha Lagace

May 1996 (Revised March 2005)
Case

Bombardier TEG (A)

By: Stephen P. Bradley and Takia Mahmood

Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from a new entrant, U.S.-owned Morrison Knudsen, that has come into the industry with closely related capabilities in engineering and... View Details

Keywords: Technological Innovation; Goals and Objectives; Strategy; Competition; Competitive Strategy; Competitive Advantage; Rail Transportation; Manufacturing Industry; Rail Industry; Canada; United States

Article

Active World Model Learning with Progress Curiosity

By: Kuno Kim, Megumi Sano, Julian De Freitas, Nick Haber and Daniel Yamins

World models are self-supervised predictive models of how the world evolves. Humans learn world models by curiously exploring their environment, in the process acquiring compact abstractions of high bandwidth sensory inputs, the ability to plan across long temporal... View Details

Keywords: World Models; Mathematical Methods

Read Now

Web

Augustine Heard & Co.: Building a Family Business - A Chronicle of the China Trade

chance of success than at home. — John Heard reflecting on his first trip to China in 1841, from his diary, 1891 4 Augustine Heard & Co.: Building a Family Business Augustine Heard grew up in Ipswich, Massachusetts, surrounded by ships... View Details

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

it is a standard piece of the litany of management practice,” HBS professor emeritus Stephen A. Greyser told the Boston Globe. “He wanted to be lively, he wanted to be provocative, but most of all, he wanted the power of the ideas to come... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

December 2018
Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

September 2006 (Revised January 2007)
Background Note

Where to Get Your News and Information: The Digital Disruption

By: Stephen P. Bradley and Nancy Bartlett

What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details

Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry

December 2007
Background Note

The Music Recording Industry: Digital Rocks

By: Stephen P. Bradley and Nancy Bartlett

Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and... View Details

Keywords: Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry