by Staff - Publications - Faculty & Research

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Sales. But it could well be the CMO position by itself, as long as the sales division reports to the CMO. One should not jump to the conclusion that because the Internet appears cheaper it can solve a company's go-to-market problem. It... View Details

Keywords: by Sean Silverthorne

18 Apr 2007
HBS Case

How Magazine Luiza Courts the Poor

"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the bottom of the pyramid and is beloved as a company by employees and customers alike," Frei says.... View Details

Keywords: by Julia Hanna; Retail

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

Harvard Business School have as much pain shopping for a new car as the rest of us. For Jill Avery, a senior lecturer in the Marketing Unit, one experience included being ignored by a salesman, who turned repeatedly to her husband to talk... View Details

Keywords: by Sean Silverthorne; Auto

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

persuade staff members that hedging both securities and commodities contracts was an acceptable investment strategy and not mere speculation. Eventually, we succeeded in registering with the SEC and 37 US states before piling up legal... View Details

Keywords: by James L. Heskett; Financial Services

11 Feb 2015
Research & Ideas

Politicians Benefited From Using Toxic Loans

politicians running in "swing" areas. Incumbent politicians running in politically contested areas (where the local government had been ruled by the same party for fewer than 10 years) were more inclined to use structured loans than those... View Details

Keywords: by Carmen Nobel; Financial Services

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

Windows division. Microsoft's partner helped to apply "lean" manufacturing techniques to the test process, streamlining and prioritizing tests and re-designing tasks to allow staff to work in parallel. As a result, one team improved test... View Details

Keywords: by Sean Silverthorne

14 Jun 2010
Research & Ideas

The Hard Work of Measuring Social Impact

of Nonprofit Organizations in June, a joint executive education program presented by the HBS Social Enterprise Initiative, Harvard's Hauser Center for Nonprofit Organizations, and the Harvard Kennedy School. He will co-chair the HBS... View Details

Keywords: by Julia Hanna

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

various pieces of electronics, they would instead be bombarded with technical specifications. Furthermore, most women sought installation help from store staff but were turned away. Best Buy responded by... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

11 Jan 2000
Research & Ideas

Calling All Managers: How to Build a Better Call Center

more likely to cite work environment over compensation issues. However, that is not to say that good call centers have the luxury of offering lower salaries and still expecting employees to stay. Turnover at call centers can be affected View Details

Keywords: by Martha Lagace; Service; Financial Services

26 May 2003
Research & Ideas

When Silence Spells Trouble at Work

"Better to be quiet and thought a fool than to talk and be known as one." The social virtues of silence are reinforced by our survival instincts. Many organizations send the message—verbally or nonverbally—that falling into line... View Details

Keywords: by Leslie A. Perlow

09 Mar 2015
Research & Ideas

Why Entrepreneurs Should Go Work for Government

Mitchell B. Weiss has heard it too many times: government doesn't work. Too slow. Too bureaucratic. Too burdened by procurement rules and performance measures. "Some of that is fair, and some of that is unfair, but it adds up over... View Details

Keywords: by Michael Blanding

28 Sep 2009
Research & Ideas

Improving Accountability at the World Bank

public participation, supported by improved staff incentives and performance appraisals. Systematically incorporate public participation in decision-making at each stage of its project/policy cycles. Improve... View Details

Keywords: by Alnoor Ebrahim

28 Jun 2010
HBS Case

Cincinnati Children’s Hospital Medical Center

details how one institution has implemented its own version of health-care reform, taking overall performance levels from well below average to the top 10 percent in the industry. Coauthored by HBS assistant professor Anita Tucker and... View Details

Keywords: by Julia Hanna; Health

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

both employers and employees to strike a brand-new balance when it comes to loyalty—one that gives organizations the focus and expertise they need to compete and employees the career development opportunities they demand? According to the experts interviewed View Details

Keywords: by Lauren Keller Johnson

10 Mar 2021
Research & Ideas

Key to Doing Your Best at Work? Be Yourself

John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

02 Jun 2020
Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

way. Cloud kitchens are socially distanced by definition and are potentially safer for staff and for consumers. They generate no jobs (or tips) for wait staff, but other types of jobs, including delivery,... View Details

Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage

August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan

Citation

Educators

Purchase

17 Sep 2021
Research & Ideas

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

billion. A 2015 Wall Street Journal exposé, which became the bestseller “Bad Blood,” led to several criminal and civil probes, and sanctions imposed by the Securities and Exchange Commission. Theranos dissolved in 2018. Prosecutors must... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Biotechnology; Technology; Medical Devices & Supplies

01 Mar 2024
News

Game On

for the pickleball but stay for everything else. It takes a staff of 30 to provide this level of service, and they’re just six months into operations by this point in November. Like every startup, the team... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

03 Sep 2009
What Do You Think?

Are Retention Bonuses Worth the Investment?

after a merger." Tony Eckel said, "Properly applied, they are investments in the continuity and stability of the organization." Some were vehement in their opposition. "I view a retention bonus as a sort of blackmail View Details

Keywords: by Jim Heskett

Publications