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Publications

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  • June 2012 (Revised October 2012)
  • Teaching Note

TripAdvisor (TN)

By: Sunil Gupta
By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details
Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Travel Industry; Tourism Industry; China; United States
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  • 13 Sep 2011
  • First Look

First Look: September 13

W. Dunn, Dana R. Carney, and Dan Ariely Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract We predicted that able-bodied individuals and white Americans would have a difficult time saying no to persuasive appeals offered View Details
Keywords: Sean Silverthorne
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • March 2015 (Revised December 2016)
  • Case

Philips Healthcare Latin America

By: Sunil Gupta
On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details
Keywords: Healthcare; Latin America; Organizational Structure; Salesforce Management; Health Care and Treatment; Medical Devices and Supplies Industry; Health Industry; Latin America
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  • March–April 2019
  • Article

A Recombination-Based Internationalization Model: Evidence from Narayana Health's Journey from India to the Cayman Islands

By: Budhaditya Gupta and Tarun Khanna
Internationalizing firms often find developing host-country resources challenging as they simultaneously attempt to replicate the resources that worked well in their home country and adapt them to fit the context of the host country. On the basis of a longitudinal... View Details
Keywords: Recombination; Internationalization; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Health Care and Treatment; India; Cayman Islands
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  • January 2016
  • Teaching Note

Take-Two Interactive Software, Inc.

By: Sunil Gupta and Margaret Rodriguez
In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead... View Details
Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry
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  • April 2024 (Revised July 2024)
  • Case

Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal
The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details
Keywords: Change Management; Transformation; Transition; Communication Intention and Meaning; Communication Strategy; Customer Focus and Relationships; Health Care and Treatment; Digital Transformation; Digital Strategy; Job Cuts and Outsourcing; Labor; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Business or Company Management; Crisis Management; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Failure; Success; Personal Development and Career; Strategic Planning; Adaptation; Competition; Alignment; Business Strategy; Retail Industry; Minneapolis; Minnesota; United States
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  • 11 Jan 2021
  • News

Strengthening Democracy

of the U.S. Capitol Was a Breach of Trust, by Professor Sandra Sucher and Shalene Gupta "Reflections on the Tumult in Washington D.C.," Professors Youngme Moon, Felix... View Details
  • 01 Sep 2024
  • News

Far-Reaching Impact

Above: Teachers in India's daycare system draw on Rocket Learning's digital platform to enhance learning. Photo courtesy Rocket Learning When the news reached Namya Mahajan (MBA 2022) as her HBS graduation was approaching that she would receive financial assistance to... View Details
Keywords: Jennifer Gillespie
  • 17 Sep 2013
  • First Look

First Look: September 17

networks historically provided (e.g., information about potential workers, monitoring, and reputation foundations). Publisher's link: http://www.people.hbs.edu/wkerr/Ghani_Kerr_Stanton_MSCI_OdeskDiaspora-8-26-13.pdf September 2013 Frontiers in Perception Science... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2014
  • News

Creating a mathematical method to understand consumer behavior in a digital world

homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, View Details
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition By: Sucher, Sandra J., and Shalene Gupta Abstract—Today layoffs have become companies’ default response to the challenges... View Details
Keywords: Dina Gerdeman
  • 31 Aug 2021
  • News

How Boards Can Help Build Trusted Companies

  • 22 Feb 2022
  • News

Vision: Learning Curve

students in the state of Haryana by the end of last year. Gupta and Mahajan hope to engage as many as 10 million children by the end of 2022 by... View Details
Keywords: Alexander Gelfand; education; entrepreneurship; startup; India; Educational Services
  • 19 Sep 2016
  • News

A Fresh Approach to Urban Farming

As CEO and cofounder of Comcrop, Niyati Gupta (MBA 2011) is helping local urban farmers in Singapore grow fresh, healthy produce using rooftop gardens that blend the techniques of aquaculture and hydroponics. In this interview, she talks... View Details
  • 07 Jul 2021
  • News

These Are the Personality Traits You Need to Lead with Trust

  • 24 Apr 2020
  • News

How to Make Furloughs More Humane

  • 18 Apr 2018
  • News

Layoffs That Don’t Break Your Company

  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

occurs slowly. Broadly, our studies provide evidence as to when and why people overlook cheating by others and examine the conditions under which the slippery slope effect occurs. Customer-Based Valuation Author:Sunil View Details
Keywords: Martha Lagace
  • 28 Nov 2018
  • News

Elevating Women at Fidelity

appointments in the company’s stock group went to women—the high-water mark of the last five years. Among the handful of women tapped to manage portfolios in excess of $1 billion, Nidhi Gupta (MBA 2008) was elevated to manage $7.8 billion... View Details