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Publications

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  • All HBS Web  (219)
    • News  (49)
    • Research  (148)
    • Multimedia  (6)
  • Faculty Publications  (130)

Show Results For

  • All HBS Web  (219)
    • News  (49)
    • Research  (148)
    • Multimedia  (6)
  • Faculty Publications  (130)
← Page 10 of 219 Results →
  • March 2020 (Revised April 2020)
  • Case

CarTrade

By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details
Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai
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Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
  • July 2017
  • Teaching Plan

PTC: A Transformation to IoT

By: Rajiv Lal and Sarah McAra
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Lal, Rajiv, and Sarah McAra. "PTC: A Transformation to IoT." Harvard Business School Teaching Plan 518-022, July 2017.
  • November 2016
  • Case

Big Ass Solutions Ventures into Connected Products

By: Rajiv Lal and Shalene Gupta
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Lal, Rajiv, and Shalene Gupta. "Big Ass Solutions Ventures into Connected Products." Harvard Business School Case 517-012, November 2016.
  • September 2016 (Revised September 2016)
  • Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra
Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details
Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web
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Lal, Rajiv, and Sarah McAra. "Spectio: A Digital Lighting Company." Harvard Business School Case 517-002, September 2016. (Revised September 2016.)
  • October 2014 (Revised December 2014)
  • Case

Gentera: Beyond Microcredit

By: Rajiv Lal and Lisa Mazzanti
Gentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill... View Details
Keywords: Financial Inclusion; Compartamos; Gentera; Micro-lending; Microfinance; Insurance; Banking Industry; Insurance Industry; Mexico City
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Lal, Rajiv, and Lisa Mazzanti. "Gentera: Beyond Microcredit." Harvard Business School Case 515-017, October 2014. (Revised December 2014.)
  • November 2012
  • Case

The Universalization of L'Oréal

By: Rajiv Lal and Carin-Isabel Knoop
In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its... View Details
Keywords: Retailing; Marketing; Cosmetics Industry; L'Oreal; India; R&D; Globalization; Product Development; Research and Development; Emerging Markets; Retail Industry; Latin America; Asia; Middle East
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Lal, Rajiv, and Carin-Isabel Knoop. "The Universalization of L'Oréal." Harvard Business School Case 513-001, November 2012.
  • February 2009
  • Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross
In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
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Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
  • February 2005 (Revised May 2005)
  • Case

Nordstrom: The Turnaround

By: Rajiv Lal and Arar Han
After a period of turbulence, the fourth generation of Nordstroms are in control of the $7.1 billion apparel retailer. They have instituted a number of changes in buying and IT that have turned the business around. What can they do to ensure future growth? View Details
Keywords: Transformation; Crisis Management; Growth Management; Organizational Structure; Information Technology; Apparel and Accessories Industry; Retail Industry
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Lal, Rajiv, and Arar Han. "Nordstrom: The Turnaround." Harvard Business School Case 505-051, February 2005. (Revised May 2005.)
  • November 2001
  • Case

Charles Schwab Corp.: Introducing A New Brand

By: Rajiv Lal and David Kiron
As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry
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Lal, Rajiv, and David Kiron. "Charles Schwab Corp.: Introducing A New Brand." Harvard Business School Case 502-020, November 2001.
  • April 2001 (Revised January 2002)
  • Teaching Note

Callaway Golf Company (TN)

By: Rajiv Lal and Patricia Carrolo
Teaching Note for (9-501-019). View Details
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Lal, Rajiv, and Patricia Carrolo. "Callaway Golf Company (TN)." Harvard Business School Teaching Note 501-082, April 2001. (Revised January 2002.)
  • August 2020 (Revised January 2021)
  • Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020. (Revised January 2021.)
  • March 2008 (Revised March 2009)
  • Case

Transforming AMFAM

By: Rakesh Khurana, Rajiv Lal and Cathy Ross
On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since... View Details
Keywords: Customer Focus and Relationships; Governing and Advisory Boards; Marketing; Mission and Purpose; Strategic Planning; Insurance Industry; United States
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Khurana, Rakesh, Rajiv Lal, and Cathy Ross. "Transforming AMFAM." Harvard Business School Case 508-081, March 2008. (Revised March 2009.)
  • February 2005
  • Case

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran
Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details
Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India
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Khanna, Tarun, Rajiv Lal, and Merlina Manocaran. "Mahindra & Mahindra: Creating Scorpio." Harvard Business School Case 705-478, February 2005.
  • 01 Sep 2003
  • News

Globalization Revisited

what firms make of it.” How global retailers enter local foreign markets — and then what they make of them — was the subject of “Globalization of Retailing,” with HBS professor Rajiv Lal leading a discussion... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • December 1999
  • Case

Lees Supermarkets: Customer Loyalty Programs

By: David E. Bell, Rajiv Lal and Ann Leamon
Keywords: Customer Focus and Relationships; Marketing Strategy; Food and Beverage Industry
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Bell, David E., Rajiv Lal, and Ann Leamon. "Lees Supermarkets: Customer Loyalty Programs." Harvard Business School Case 500-038, December 1999.
  • February 2011 (Revised April 2012)
  • Case

PepsiCo Peru Foods: More than Small Potatoes

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Matthew Bird
The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details
Keywords: Food; Supply Chain; Planning; Growth and Development Strategy; Leading Change; Agriculture and Agribusiness Industry; Peru
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Kanter, Rosabeth M., Rakesh Khurana, Rajiv Lal, and Matthew Bird. "PepsiCo Peru Foods: More than Small Potatoes." Harvard Business School Case 311-083, February 2011. (Revised April 2012.)
  • November 1999
  • Case

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan
Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details
Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management
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Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.
  • 01 Mar 2015
  • News

Alumni and Faculty Books for March 2015

American mobility, where local leaders shape initiatives without waiting for Congress to act, and ambitious companies partner with governments to tackle projects that serve the public good, create jobs, and improve quality of life. Retail Revolution: Will Your... View Details
Keywords: Publishing Industries (except Internet); Information
  • April 2023 (Revised August 2023)
  • Teaching Note

Adobe's Customer Journey

By: Sunil Gupta, Rajiv Lal and Celine Chammas
Teaching Note for HBS Case No. 522-033. View Details
Keywords: Customer Journey; Marketing Effectiveness
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Gupta, Sunil, Rajiv Lal, and Celine Chammas. "Adobe's Customer Journey." Harvard Business School Teaching Note 523-076, April 2023. (Revised August 2023.)
  • 29 Apr 2022
  • News

Clean Slate

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In the first of a weekly series of Skydeck episodes honoring recipients of the 2022 Alumni Achievement Award, finance veteran Naina Lal Kidwai (MBA 1982) talks about her... View Details
Keywords: Water, Sewage and Supply Systems; Utilities
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