by Mark Mortensen - Publications - Faculty & Research

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

You're a successful senior executive with 20, 25 years of experience under your belt. You've made your mark and stand just 1 or 2 rungs from the position of CEO. Now what? As faculty chair of Harvard Business School's Advanced Management... View Details

Keywords: by Julia Hanna; Education

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

Do you see a marked difference in the types and degrees of ethical breaches occurring in the past, compared to more recently? Paine: Business ethics, of course, is as old as business itself, but formal academic study of the subject is, as... View Details

Keywords: by Carla Tishler

June 2013 (Revised January 2024)
Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

Citation

Educators

Purchase

10 Sep 2024
Research & Ideas

What Happens When Business Owners Turn to ChatBots for Advice

some become more successful—but led others down the wrong path, says Rembrand Koning, the Mary V. and Mark A. Stevens Associate Professor of Business Administration at Harvard Business School. How much strategic insight and profit boost... View Details

Keywords: by Ben Rand

21 Oct 2015
Research & Ideas

How to Predict if a New Business Idea is Any Good

uniform format, and then circulates it among a pool of more than 100 possible mentors, who may express interest in the idea. Shu and Scott realized that they had the perfect laboratory for judging the success of ideas. By comparing the... View Details

Keywords: by Michael Blanding; Accommodations; Financial Services

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

have," said Mark Cleverley, a senior solutions executive at IBM. "The CIA can talk to the INS," agreed Mark Hogan, vice president and general manager at BEA Government Systems, "but there... View Details

Keywords: by Julia Hanna; Service

18 May 2016
Research & Ideas

Unethical Amnesia: Why We Tend to Forget Our Own Bad Behavior

actions gradually become less clear than other memories—a phenomenon the authors of the paper call “unethical amnesia.” Moreover, forgetting wrongdoings of the past makes us more likely to misbehave in the future. “We are social beings, and our basic need for... View Details

Keywords: by Carmen Nobel

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

mission. Former Hewlett-Packard CEO Mark Hurd is an excellent example of a level-four leader. Under his watch HP's stock price more than doubled, but he decimated the infrastructure and intellectual seed corn (R&D) of the company to... View Details

Keywords: by Mitch Maidique

25 Aug 2003
Research & Ideas

Why IT Does Matter

cost performance of IT technologies over the first forty years changed by roughly 107, and for the foreseeable future will continue to evolve at the same rate. That is in sharp contrast to a train, which after eighty years moved six times... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

moving target, potential customers are wary of costs and implementation complexities, and use cases, while powerful, are still lacking in many areas. Take advantage of uncertainty All this uncertainty is a fertile breeding ground for entrepreneurs ready to make their... View Details

Keywords: by Rocio Wu

02 Sep 2002
Research & Ideas

The Role of Government When All Else Fails

which makes the policies themselves a whole lot easier to figure out. This is basically what I've tried to do in my book. Q: You point out that American risk management policy has passed through three phases. Can you give the major characteristics of these phases and... View Details

Keywords: by Laura Linard

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

than those who dress conventionally. “You're saying, 'I'm so autonomous and successful that I can afford to dress in a nonconforming way'” Think Facebook CEO Mark Zuckerberg in his hoodie, or the late Apple CEO Steve Jobs in black... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

06 Dec 2006
Op-Ed

India Needs to Encourage Trade with China

their visits by making the proverbial nods to Buddhism. In 2003, for example, the then prime minister Atal Bihari Vajpayee visited the Baima Si, White Horse Temple, in China's Henan province, one of the monuments that View Details

Keywords: by Tarun Khanna

12 Jul 2004
Research & Ideas

Enron’s Lessons for Managers

Some events mark a generation. If a marker is a source of deep learning about ourselves, as Malcolm Salter believes it is, then the Enron crisis is exactly that for business people. Political scientists have the Bay of Pigs; engineers... View Details

Keywords: by Martha Lagace

31 Aug 2011
Research & Ideas

Improving Fairness in Flight Delays

scheduled, first served basis. Airlines can then respond by making changes within their allocated slots before the final schedule is approved. Because GDPs and AFPs are implemented separately, however, a flight affected View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Air Transportation

01 Feb 2012
What Do You Think?

Is Support for Small Business Misplaced?

investments in research and development, was emphasized by several respondents. Mark Hopkinson remarked that "most big companies rely for their tech pipeline of new products on the innovation that comes... View Details

Keywords: by James Heskett

07 Aug 2013
What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

were a number of views regarding the role of judgment. Wayne Brewer commented that "judgment is needed for creating a vision, decision tools are for optimizing a decision." Mark Andrew said, "Judgment can work well in 'high... View Details

Keywords: by James Heskett

08 Feb 2021
Book

How to Make the World Better, Not Perfect

modern building in Evanston, Illinois, marked by its expansive views of Lake Michigan. In passing, I mentioned that I had become a vegetarian. Someone in the audience made a comment in which he referred to... View Details

Keywords: by Michael Blanding

Running a Consumer Fintech Startup within Goldman Sachs

Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass... View Details

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

profiles of their friends, who didn’t even use the application, were accessed by Cambridge Analytica who was able harvest information for 87 million people—many of whom had never authorized it. Facebook CEO View Details

Keywords: by George Riedel

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