Publications

September 1999
Background Note

Revolution in the Communications Switching Industry

By: Jay O. Light, Lynda M. Applegate and Daniel J. Green

As data packet switches threatened the voice circuit switch industry in 1999, major switch and router vendors began paying high premiums to acquire venture-backed switch companies. This note explains what a switch is and suggests why large vendors might be so anxious... View Details

Keywords: Acquisition; Restructuring; Capital; Information Technology; Technology Adoption; Communications Industry; Electronics Industry

February 1999 (Revised September 2001)
Teaching Note

BAE Automated Systems (A) and (B) TN

Teaching Note for (9-396-311) and (9-396-312). View Details

February 1999
Teaching Note

Colliers International Property Consultants, Inc.: Managing a Virtual Organization TN

Teaching Note for (9-396-080). View Details

Keywords: Real Estate Industry

February 1999
Teaching Note

Singapore Unlimited: Building the National Information Infrastructure, Teaching Note

Teaching Note for (9-196-012). A rewritten version of an earlier teaching note. View Details

Keywords: Information Management; Infrastructure; Policy; Government Administration; Information Industry; Singapore

February 1999 (Revised May 2002)
Teaching Note

MicroAge, Inc.: Orchestrating the Information Technology Value Chain TN

Teaching Note for (9-398-068). View Details

Keywords: Technology Industry; Arizona

February 1999 (Revised October 2001)
Teaching Note

Taco Bell, Inc.(1983-1994) TN

Teaching Note for (9-398-129). View Details

Keywords: Food and Beverage Industry; Service Industry; Mexico

October 1998 (Revised February 2000)
Case

RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

By: Lynda M. Applegate and Kirk A. Goldman

Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details

Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry

September 1998 (Revised February 1999)
Case

Interactive Insurance Services: Redefining Insurance Distribution

By: Lynda M. Applegate and Marla Malcom-Nagler

Founded in July 1995, Interactive Insurance Services provided personal lines of insurance over the World Wide Web. In June 1996, the company was acquired by Intuit for $7.5 million. The case details the competitive and organizational issues faced by this rapidly... View Details

Keywords: Acquisition; Restructuring; Growth and Development; Distribution; Business Processes; Competitive Strategy; Web; Insurance Industry

August 1998 (Revised May 1999)
Case

Network Computer, Inc.

By: Lynda M. Applegate and Kirk A. Goldman

Keywords: Information Infrastructure; Networks; Corporate Strategy; Information Technology; Internet and the Web; Computer Industry

July 1998 (Revised February 2000)
Case

TPN Register: The Trading Process Network

Keywords: Market Transactions; Information Technology

July 1998 (Revised September 1998)
Case

Day in the Life of a Professor in 1998, A

By: Lynda M. Applegate and Jared Bleak

Keywords: Teaching; Education

June 1998 (Revised November 2010)
Teaching Note

M-TRONICS (TN) (A) and (B)

By: Joseph L. Bower and Lynda M. Applegate

Teaching Note for 807156 and 807157. View Details

Keywords: Corporate Entrepreneurship; Business Subsidiaries; Problems and Challenges; Integration; Manufacturing Industry

May 1998 (Revised October 2001)
Case

Taco Bell Inc. (1983-1994)

By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong

Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details

Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Service Industry; Mexico

November 1997 (Revised May 2002)
Case

MicroAge, Inc.: Orchestrating the Information Technology Value Chain

By: Lynda M. Applegate and Kirk A. Goldman

MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details

Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona

1997
Working Paper

Electronic Commerce and the Internet: Looking Back as We Look Ahead

October 1996 (Revised January 1997)
Case

Internet Securities

By: Lynda M. Applegate and Janis Lee Gogan

Keywords: Internet

May 1996
Case

Colliers and the Technology Solution

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Technology

May 1996 (Revised May 1997)
Case

Colliers International Property Consultants, Inc.: Managing a Virtual Organization

By: Lynda M. Applegate and Carin-Isabel Knoop

In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details

Keywords: Demand and Consumers; Globalized Firms and Management; Management Practices and Processes; Service Operations; Information Technology; Organizational Structure; Mergers and Acquisitions; Business Strategy; Budgets and Budgeting; Real Estate Industry