Publications

September 1999
Case

Chemdex.com Business Plan

Keywords: Business Plan; Chemical Industry

September 1999 (Revised January 2000)
Technical Note

Last Mile of Broadband Access, The: Technical Note

By: Jay O. Light, Lynda M. Applegate and Daniel J. Green

Provides an overview of broadband access technology. Includes technical overviews of cable, DSL, fixed wireless, and satellite systems, and suggests the technical suitability of each to accommodate broadband applications. View Details

Keywords: Business Model; Infrastructure; Internet and the Web; Mobile and Wireless Technology

September 1999
Background Note

Revolution in the Communications Switching Industry

By: Jay O. Light, Lynda M. Applegate and Daniel J. Green

As data packet switches threatened the voice circuit switch industry in 1999, major switch and router vendors began paying high premiums to acquire venture-backed switch companies. This note explains what a switch is and suggests why large vendors might be so anxious... View Details

Keywords: Acquisition; Restructuring; Capital; Information Technology; Technology Adoption; Communications Industry; Electronics Industry

Educators

February 1999 (Revised September 2001)
Teaching Note

BAE Automated Systems (A) and (B) TN

Teaching Note for (9-396-311) and (9-396-312). View Details

February 1999
Teaching Note

Colliers International Property Consultants, Inc.: Managing a Virtual Organization TN

Teaching Note for (9-396-080). View Details

Keywords: Real Estate Industry

February 1999
Teaching Note

Singapore Unlimited: Building the National Information Infrastructure, Teaching Note

Teaching Note for (9-196-012). A rewritten version of an earlier teaching note. View Details

Keywords: Information Management; Infrastructure; Policy; Government Administration; Information Industry; Singapore

February 1999 (Revised May 2002)
Teaching Note

MicroAge, Inc.: Orchestrating the Information Technology Value Chain TN

Teaching Note for (9-398-068). View Details

Keywords: Technology Industry; Arizona

February 1999 (Revised October 2001)
Teaching Note

Taco Bell, Inc.(1983-1994) TN

Teaching Note for (9-398-129). View Details

Keywords: Food and Beverage Industry; Service Industry; Mexico

October 1998 (Revised February 2000)
Case

RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

By: Lynda M. Applegate and Kirk A. Goldman

Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details

Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry

Educators

September 1998 (Revised February 1999)
Case

Interactive Insurance Services: Redefining Insurance Distribution

By: Lynda M. Applegate and Marla Malcom-Nagler

Founded in July 1995, Interactive Insurance Services provided personal lines of insurance over the World Wide Web. In June 1996, the company was acquired by Intuit for $7.5 million. The case details the competitive and organizational issues faced by this rapidly... View Details

Keywords: Acquisition; Restructuring; Growth and Development; Distribution; Business Processes; Competitive Strategy; Web; Insurance Industry

August 1998 (Revised May 1999)
Case

Network Computer, Inc.

By: Lynda M. Applegate and Kirk A. Goldman

Keywords: Information Infrastructure; Networks; Corporate Strategy; Information Technology; Internet and the Web; Computer Industry

July 1998 (Revised February 2000)
Case

TPN Register: The Trading Process Network

Keywords: Market Transactions; Information Technology

July 1998 (Revised September 1998)
Case

Day in the Life of a Professor in 1998, A

By: Lynda M. Applegate and Jared Bleak

Keywords: Teaching; Education

June 1998 (Revised November 2010)
Teaching Note

M-TRONICS (TN) (A) and (B)

By: Joseph L. Bower and Lynda M. Applegate

Teaching Note for 807156 and 807157. View Details

Keywords: Corporate Entrepreneurship; Business Subsidiaries; Problems and Challenges; Integration; Manufacturing Industry

May 1998 (Revised October 2001)
Case

Taco Bell Inc. (1983-1994)

By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong

Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details

Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Service Industry; Mexico

Educators