by Julie Wulf - Publications - Faculty & Research

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

companies to look at products the way customers do: as a way to get a job done. Are You a Level-Six Leader? (23,834) http://hbswk.hbs.edu/item/6752.html Published: July 6, 2011 Asking the question, whom do you serve? is a powerful vector... View Details

Keywords: by Staff

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

When Serena Williams took Centre Court at Wimbledon on July 3, 2004, few gave her opponent, 17-year-old Russian star Maria Sharapova, much of a chance. But Sharapova took the Ladies' Singles championship in straight sets, catapulting her... View Details

Keywords: by Sarah Jane Gilbert; Sports

August 2024
Case

Quickmart: Sustaining Growth in a Challenging Economic Environment

By: Ramon Casadesus-Masanell and Kuria Kamau

In July 2023, Peter Kang’iri, the Chief Executive Officer (CEO) of Quickmart, Kenya’s second-largest retail chain, sat in his Nairobi office reviewing the company’s first half financial results before the weekly executive committee (EXCO) meeting. The company was in... View Details

Keywords: Distribution; Supply Chain; Logistics; Business Strategy; Expansion; Business Earnings; Growth and Development Strategy; Strategic Planning; Retail Industry; Food and Beverage Industry; Africa; Kenya; Nairobi

Citation

Educators

03 Jun 2014
First Look

First Look: June 3

in the external capital markets. In addition, the results show that diversification can be beneficial in the presence of frictions in the labor market. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2132676 Working Papers Cohort Turnover and... View Details

Keywords: Sean Silverthorne

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

personal responsibility. Evidence of this problem is provided by a study of a large European telecoms company, which revealed that very little learning occurred from a set of large and small failures over a period of twenty years. Instead... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

10 Dec 2007
HBS Case

One Laptop per Child

great gadget" and improve the educational possibilities for children in impoverished environments? Tech-savvy people as well as the socially conscious have been intrigued by the idea of "one laptop per child" since it made... View Details

Keywords: by Martha Lagace; Computer

11 Sep 2006
Research & Ideas

Negotiating When the Rules Suddenly Change

existing contracts of some of their older players. Having read the agreement's small print, they realized that, for only six days in July 2005, such buyouts would not be counted toward the annual salary cap. View Details

Keywords: by Michael Wheeler; Sports

02 Jan 2018
Research & Ideas

The Most Popular Stories and Research Papers of 2017

better success getting job interviews, according to research by Katherine DeCelles and colleagues. Having No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle.... View Details

Keywords: by Sean Silverthorne

15 Mar 2010
HBS Case

Developing Asia’s Largest Slum

Located in Mumbai, India, Dharavi is home to an estimated 700,000 people living on just 551 acres. Featured in the 2008 Oscar-winning film Slumdog Millionaire, Dharavi embodies the characteristics of a slum as defined by the United... View Details

Keywords: by Julia Hanna; Construction; Real Estate

23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

financial one. Institutional change expert Julie Battilana discusses what it will take to create this "transformation of capitalism." Why Politics is Failing America, and What Business Can Do To HelpHow could a country that... View Details

Keywords: by Sean Silverthorne; Green Technology

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. Boeing had... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

11 Sep 2019
Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

to prove that a new medication’s benefits merit a higher price if cheaper, similar drugs are available. The process rewards companies whose drugs are more novel or help patients more, while forcing manufacturers of equally or less effective treatments to cut prices,... View Details

Keywords: by Danielle Kost; Health

01 Aug 2012
What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

cause the lack of sufficient organic growth as opposed to the growth by mergers and acquisitions. As he put it, "Toobigs are enormously complex, with massive, self defeating strategies at war within, producing a lower return."... View Details

Keywords: by James Heskett; Manufacturing; Financial Services

02 Nov 2016
Op-Ed

Government and Financial Tech Can Fix Cash Woes for Small Businesses

Additionally, a July 2016 American Express OPEN report found that nearly half (49 percent) of small business owners are concerned about cash flow issues at their company, and more than one-quarter (27 percent) experienced a cash flow... View Details

Keywords: by Karen Mills

30 Apr 2012
Research & Ideas

India’s Ambitious National Identification Program

In a hugely ambitious project, the Unique Identification Authority of India has been charged with implementing a nationwide program to register and assign a one-of-a-kind ID number to every Indian resident—some 1.2 billion people—by 2020 and to meet an interim goal of... View Details

Keywords: by Dina Gerdeman

01 Aug 2005
What Do You Think?

Is There an “Efficient Market” in CEO Compensation?

largely by scale alone." Several respondents offered an explanation for these phenomena. Typical was Rahul Sharma's comment: " . . . these high executive compensation packages are . . . necessitated View Details

Keywords: by James Heskett

24 Jul 2014
Op-Ed

Reform Tax Law to Keep US Firms at Home

along partisan lines, from overhauling the US corporate tax to punishing companies who choose to move elsewhere. On July 22, 2014, Mihir A. Desai, Miuzho Financial Group Professor of Finance at Harvard Business School, testified before... View Details

Keywords: by Mihir Desai; Pharmaceutical

25 Oct 2012
Research & Ideas

Developing the Global Leader

process of understanding who I am, what I desire, what is my purpose, and what are my values," says George, who notes that this year the number of participants who can enroll in ALD has doubled to 240 people. Also coming next July is... View Details

Keywords: by Julia Hanna

01 Dec 2021
What Do You Think?

How Will the Metaverse Affect Productivity?

described the Metaverse as “alternate digital realities where people work, play, and socialize.” That reminds us of the things that were promised us by futurists at the time of the development of the internet, many of which have exceeded... View Details