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    • All HBS Web  (1,002)
      • Faculty Publications  (229)

      by Joseph LassiterRemove by Joseph Lassiter →

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      • July 2001 (Revised February 2004)
      • Case

      Gerdau (A)

      By: Joseph L. Bower, Luiz Felipe Monteiro and Sonja Ellingson Hout
      Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Describes the evolution of the company's strategy, organization, and smart management, making it the No. 2 steel producer in Brazil. The company must decide whether to... View Details
      Keywords: Mergers and Acquisitions; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Globalization; Competitive Strategy; Steel Industry; Manufacturing Industry; Brazil; United States
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      Bower, Joseph L., Luiz Felipe Monteiro, and Sonja Ellingson Hout. "Gerdau (A)." Harvard Business School Case 302-016, July 2001. (Revised February 2004.)
      • October 2000 (Revised November 2000)
      • Case

      New Economy Ethics: YouKnowIt.com

      By: Joseph L. Badaracco Jr. and Kim Slack
      Entrepreneur Janice Schwartz is hoping to grow her start-up company by creating a technical advisory board and compensating members with discounted company stock. Schwartz is considering six candidates that can help her online education company in a variety of ways: as... View Details
      Keywords: Business Startups; Crime and Corruption; Customers; Entrepreneurship; Venture Capital; Governing and Advisory Boards; Media; Networks; Internet
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      Badaracco, Joseph L., Jr., and Kim Slack. "New Economy Ethics: YouKnowIt.com." Harvard Business School Case 301-050, October 2000. (Revised November 2000.)
      • October 2000 (Revised April 2005)
      • Case

      Z Corporation

      By: Joseph B. Lassiter III, Matthew C. Lieb and Tom Clay
      Tom Clay, president of Z Corp., and founder/CEO Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company's new 3-D printing prototype manufacturing system. View Details
      Keywords: Technological Innovation; Salesforce Management; Distribution Channels; Conflict and Resolution; Technology Industry
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      Lassiter, Joseph B., III, Matthew C. Lieb, and Tom Clay. "Z Corporation." Harvard Business School Case 801-210, October 2000. (Revised April 2005.)
      • September 2000 (Revised April 2004)
      • Teaching Note

      Red Auerbach on Management TN

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (87201). View Details
      Keywords: Management
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      Lassiter, Joseph B., III, and John T. Gourville. "Red Auerbach on Management TN." Harvard Business School Teaching Note 801-142, September 2000. (Revised April 2004.)
      • September 2000
      • Teaching Note

      Boston Beer Company: Light Beer Decision TN

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-899-058). View Details
      Keywords: Food and Beverage Industry; Boston
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      Lassiter, Joseph B., III, and John T. Gourville. "Boston Beer Company: Light Beer Decision TN." Harvard Business School Teaching Note 801-144, September 2000.
      • September 2000
      • Teaching Note

      MarketSoft TN

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-800-069). View Details
      Keywords: Groups and Teams; Internet and the Web; Product Launch; Distribution Channels; Partners and Partnerships; Growth and Development; Management Practices and Processes
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      Lassiter, Joseph B., III, and John T. Gourville. "MarketSoft TN." Harvard Business School Teaching Note 801-143, September 2000.
      • September 2000 (Revised October 2006)
      • Teaching Note

      Wildfire Communications, Inc. (A) and (B) (TN)

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-396-305) and (9-396-306). View Details
      Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets
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      Lassiter, Joseph B., III, and John T. Gourville. "Wildfire Communications, Inc. (A) and (B) (TN)." Harvard Business School Teaching Note 801-141, September 2000. (Revised October 2006.)
      • August 2000 (Revised August 2018)
      • Case

      The Atchison Corporation (A)

      By: Joseph L. Bower
      A new general manager uses a profit-center-based system to shake up an old line company. He then faces the task of placating a board member upset by the human consequences. A rewritten version of an earlier case. View Details
      Keywords: Transformation; Profit; Human Resources; Change Management; Management Analysis, Tools, and Techniques; Organizational Design
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      Bower, Joseph L. "The Atchison Corporation (A)." Harvard Business School Case 301-020, August 2000. (Revised August 2018.)
      • July 2000 (Revised July 2001)
      • Case

      Sycamore Networks

      By: Joseph B. Lassiter III and Daniel J. Green
      Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details
      Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry
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      Lassiter, Joseph B., III, and Daniel J. Green. "Sycamore Networks." Harvard Business School Case 801-076, July 2000. (Revised July 2001.)
      • October 1999
      • Case

      ZEFER: Building a Business at Hyperspeed

      By: John T. Gourville and Joseph B. Lassiter III
      In the past 18 months, ZEFER has gone from a several-person Internet consulting firm to a major player in the information-technology services industry. In particular, in the past six months, it has grown from 40 to 400 professionals, has hired a seasoned management... View Details
      Keywords: Growth and Development; Recruitment; Venture Capital; Acquisition; Organizational Culture; Managerial Roles; Growth Management; Information Technology Industry
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      Gourville, John T., and Joseph B. Lassiter III. "ZEFER: Building a Business at Hyperspeed." Harvard Business School Case 500-032, October 1999.
      • October 1999 (Revised February 2000)
      • Case

      Steinway & Sons: Buying a Legend (A)

      By: John T. Gourville and Joseph B. Lassiter III
      It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details
      Keywords: Business Startups; Decisions; Entrepreneurship; Globalization; Crisis Management; Brands and Branding; Marketing Strategy; Quality; Competitive Strategy; Manufacturing Industry; Japan; New York (state, US)
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      Gourville, John T., and Joseph B. Lassiter III. "Steinway & Sons: Buying a Legend (A)." Harvard Business School Case 500-028, October 1999. (Revised February 2000.)
      • October 1999
      • Case

      CIBC Corporate and Investment Banking (C): 1997-1999

      By: Joseph L. Bower and Michael Raynor
      By 1997 the turnaround of CIBC's troubled investment bank, Wood Gundy, and its integration with corporate banking activities was complete. Marketplace results were encouraging, but scuttled mergers and tumultuous succession issues made the future uncertain. View Details
      Keywords: Integration; Investment Banking; Success; Risk and Uncertainty; Management Succession; Mergers and Acquisitions; Financial Services Industry
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      Bower, Joseph L., and Michael Raynor. "CIBC Corporate and Investment Banking (C): 1997-1999." Harvard Business School Case 300-043, October 1999.
      • September 1999 (Revised August 2000)
      • Case

      Roadside Attractions LLC

      By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest
      Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business. View Details
      Keywords: Disruptive Innovation; Decision Choices and Conditions; Distribution; Technological Innovation; Change Management; Entrepreneurship; Film Entertainment; Entertainment and Recreation Industry
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      Lassiter, Joseph B., III, John T. Gourville, and Nicole Tempest. "Roadside Attractions LLC." Harvard Business School Case 800-015, September 1999. (Revised August 2000.)
      • September 1999 (Revised July 2006)
      • Case

      Juice Guys (A)

      By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
      The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
      Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
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      Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
      • September 1999 (Revised February 2004)
      • Case

      Juice Guys (B)

      By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
      The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
      Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
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      Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (B)." Harvard Business School Case 800-123, September 1999. (Revised February 2004.)
      • September 1999 (Revised October 2006)
      • Case

      MarketSoft

      By: Joseph B. Lassiter III and Diana S. Gardner
      Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details
      Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry
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      Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)
      • September 1999 (Revised February 2004)
      • Case

      WebSpective Software, Inc. (A)

      By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
      Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
      Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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      Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
      • January 1999 (Revised December 2000)
      • Case

      Finale

      By: Joseph B. Lassiter III, Michael J. Roberts and Matthew C. Lieb
      Designed for use with "Room for Dessert" to show the changes between creating the initial business plans and starting to serve customers. Conforti and Moore have to both manage the business and deliver service to customers on a day-to-day basis in the initial location... View Details
      Keywords: Service Delivery; Business Plan; Entrepreneurship; Customer Satisfaction
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      Lassiter, Joseph B., III, Michael J. Roberts, and Matthew C. Lieb. "Finale." Harvard Business School Case 899-100, January 1999. (Revised December 2000.)
      • October 1998 (Revised November 2001)
      • Case

      Boston Beer Company: Light Beer Decision

      By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
      Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
      Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
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      Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
      • August 1998 (Revised June 2013)
      • Case

      Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act

      By: Joseph B. Lassiter III and Michael J. Roberts
      Summarizes the business plan for a concept restaurant focused on late evening dessert service as well as its subsequent rollout plan. View Details
      Keywords: Business Strategy; Planning; Business Plan; Outcome or Result; Service Operations; Experience and Expertise; Service Industry; Food and Beverage Industry
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      Lassiter, Joseph B., III, and Michael J. Roberts. "Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act." Harvard Business School Case 899-008, August 1998. (Revised June 2013.)
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