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  • All HBS Web  (3,422)
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  • All HBS Web  (3,422)
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  • 29 Jan 2021
  • Blog Post

My HBS Student Loan Story: John Cortines (MBA 2015)

about their loan repayment journeys John Cortines Class: MBA 2015 Industry: Non-profit Could you please share a little bit about your upbringing? I was raised in an upper-middle class home in North Dallas. My dad is an engineer and spent... View Details
  • 29 Jul 2002
  • Research & Ideas

Get Off the Dime!

Using real-life stories, John Kotter and Dan Cohen have identified eight steps toward making large-scale change in organizations. The first step: Create a sense of urgency among the relevant people.In successful change efforts, the first... View Details
Keywords: by John P. Kotter & Dan S. Cohen
  • Book Review

In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson

By: Sophus A. Reinert
Keywords: Society; Information; History; Scotland; Italy
Citation
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Reinert, Sophus A. In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson." Rivista storica italiana 118 (2006): 975–986.
  • 01 Oct 2000
  • News

Painting, by the Numbers

Feigen sees art dealing as "a dying business. I don't know whether it'll still exist in fifty years." Meanwhile, if you'd like to pick up a conversation piece -- for example, Titian's Salome with the Head of John the Baptist (price tag:... View Details
  • 03 Jun 2015
  • Working Paper Summaries

Business Models--Nature and Benefits

Keywords: by Ramon Casadesus-Masanell & John Heilbron
  • 05 Jul 2006
  • Working Paper Summaries

The Presentation of Self in the Information Age

Keywords: by John A. Deighton; Advertising
  • 01 Oct 1996
  • News

Kid at Heart — John H. Eyler (MBA 1971)

dolls, elaborate board games, and thousands of unique and trendsetting kid pleasers -- all of which can be fiddled with by hopeful little hands and more than a few big hands as well. The wizard behind the curtains orchestrating all this... View Details
Keywords: Marguerite Rigoglioso
  • Web

The John H. McArthur Fellowship for Canadian MBA Students - Global

note that this fellowship is a non-need based award and is incremental to any existing HBS Fellowship*. By helping to defray the costs of the MBA program, the John H. McArthur Canadian Fellowship seeks to... View Details
  • 27 Aug 2018
  • News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

  • June 2013 (Revised November 2013)
  • Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
  • 12 Nov 2010
  • News

All your big ideas being shot down by disbelievers?

  • April 2013
  • Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology
Citation
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Teaching Note 513-094, April 2013.
  • 2016
  • Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
Citation
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Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
  • 13 Mar 2005
  • Research & Ideas

The Tricky Business of Nonprofit Brands

authors John A. Quelch and Nathalie Laidler-Kylander see branding issues that are shared by many international entities, but also recognize that NGOs have missions and... View Details
Keywords: by Manda Salls
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • Web

Courses by Faculty Unit - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 08 May 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details
  • 28 Jan 2010
  • Working Paper Summaries

Does Product Market Competition Lead Firms To Decentralize?

Keywords: by Nicholas Bloom, Raffaella Sadun & John Van Reenen
  • Web

Courses by Title - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 08 May 2025 By Course Title View by Unit | View by Course Title | View by Faculty | Print... View Details
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

insurance company as well as one about IBM Watson Health, to explore advances by other players in the integrated patient data market. Note to readers: John Quelch invites... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 01 Oct 2001
  • News

Peter W. Olson: By the Book

world literature, including Salman Rushdie, Toni Morrison, and John Updike. In a volatile industry known for the intelligence, passion, and eccentricity of its publishers, Olson emphasizes the importance of face-to-face meetings over... View Details
Keywords: Hanna, Julia; Publishing Industries (except Internet); Information
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