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Show Results For
- All HBS Web
(3,100)
- People (2)
- News (1,075)
- Research (1,527)
- Events (6)
- Multimedia (34)
- Faculty Publications (784)
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- 29 May 2009
- Working Paper Summaries
Crafting Integrated Multichannel Retailing Strategies
- 06 Oct 2020
- Working Paper Summaries
Optimal Illiquidity
- 06 Jan 2021
- Research & Ideas
Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine
“People think, ‘It would be wonderful if every morning I went for a run at 7 a.m. and then was showered and ready to work at 8 a.m.,’” says John Beshears, the Terrie F. and Bradley M. Bloom Associate Professor of Business Administration... View Details
Keywords: by Danielle Kost
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
the winner, but many consumers would choose Target, the research suggests. "People's perception is that brands that sacrifice relatively more of their earnings seem more generous." The findings come as many companies—reassured by a... View Details
Keywords: by Pamela Reynolds
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
industry's biggest challenges: targeting customers who are likely to be interested in what is being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer... View Details
Keywords: by Susan Young
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
heavy-handed we had to be." John puts it another way: "Cost transparency doesn't fall apart until we say, 'Hey guys, we're ripping you off.'" Meanwhile In The Real World The researchers took the academic experiments into the real world... View Details
- 23 Apr 2001
- Research & Ideas
The Gulf: It’s a Family Affair
A conversation with John Davis, author of "Challenges Facing Family Companies in the Gulf Region" Family Business Review, vol XIII, no. 3, September 2000. Q: Where does family business take you? Davis: I've been in this field... View Details
Keywords: by Wendy Guild & Andrea Schulman
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
Leading in the 21st Century is an HBS Executive Education program being held in January 2000. Professors Gary Hamel and John Kotter talk about the course and the new realities of leadership and competitive success. Q: What led the two of... View Details
Keywords: by Staff
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
research studies by Harvard Business School faculty explore this brave new world of "oversharing" — asking what it means to organizations and to reputation when we decide to buck the trend and keep personal information, well,... View Details
Keywords: by Michael Blanding
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard Business School... View Details
Keywords: by Carmen Nobel
- 05 Oct 2016
- Research & Ideas
Why Don't More People Get Flu Shots at Work?
Dreams, right? ‘If you build it, they will come.’ You might think flu shot clinics work that way,” says Beshears. “Many employers believe that by just making a clinic available on the premises that people will flock to it because everyone... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
insurance company as well as one about IBM Watson Health, to explore advances by other players in the integrated patient data market. Note to readers: John Quelch invites Working Knowledge readers to comment... View Details
- 06 Aug 2012
- Research & Ideas
Strategic Intelligence: Adapt or Die
Sometimes when John R. Wells, a professor of management practice at Harvard Business School, meets a senior manager from a successful company, he likes to ask the provocative question, "Is your company already dead?" In his more... View Details
Keywords: by Michael Blanding
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston... View Details
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
inventory without the use of technology," says John Jong-Hyun Kim, a senior lecturer and William Henry Bloomberg fellow at Harvard Business School. "And yet, schools have been slow to adopt and integrate technology in the... View Details
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details
Keywords: by Amelia Kunhardt
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora Kornfeld, adjunct faculty, Schulich... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head... View Details