by John Deighton - Publications - Faculty & Research

April 2013
Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details

Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology

Citation

Purchase

12 Nov 2010
News

All your big ideas being shot down by disbelievers?

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

study was directed by John A. Deighton, the Harold M. Brierley Professor of Business Administration at Harvard Business School. The study's principal investigator was HBS research associate Leora D.... View Details

Keywords: by Dina Gerdeman; Publishing

29 Nov 2010
HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details

Keywords: by Julia Hanna

08 May 2020
In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

survey by the Charities Aid Foundation of America. A staggering 97 percent of respondents expect their funding to decline during the next 12 months as the struggling economy and social distancing hurts fundraising efforts. What can... View Details

Keywords: by Danielle Kost

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

On August 15th, Aetna announced that it would reduce by 80 percent its participation in the Obama administration’s public exchanges for health insurance policies in 2017, citing significant financial losses. The move came just a few weeks... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

27 Aug 2018
News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

02 Sep 2016
Op-Ed

The Twitter Election

time interacting with traditional media.Second, voters who may have enjoyed being entertained and provoked during the primary by Trump's tweets are likely to become more serious as they approach the general election. Given the tough... View Details

Keywords: by John Quelch and Thales Teixeira

Web

Courses by Title - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 06 Aug 2025 By Course Title View by Unit | View by Course Title | View by Faculty | Print... View Details

09 Mar 2024
News

John Deighton, Harvard Business School—Platforms as a Tool for Value Creation

Web

Courses by Faculty Unit - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 06 Aug 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details

01 Oct 2001
News

Peter W. Olson: By the Book

world literature, including Salman Rushdie, Toni Morrison, and John Updike. In a volatile industry known for the intelligence, passion, and eccentricity of its publishers, Olson emphasizes the importance of face-to-face meetings over... View Details

Keywords: Hanna, Julia; Publishing Industries (except Internet); Information

2016
Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch

The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details

Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America

Citation

Read Now

Web

Courses by Faculty - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 06 Aug 2025 By Faculty View by Unit | View by Course Title | View by Faculty | Print View... View Details

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

improve health in their communities. The business case for investing in community health is compelling, especially for companies that depend on communities for workers and customers. Sick and absent workers cost American firms some $225 billion annually. Now a study... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

11 Feb 2019
Blog Post

John Bracaglia, MBA 2020: “I Want to Find the Machine Learning Strategy That Avoids the Pitfalls While Fulfilling the Promise.”

For John Bracaglia, his academic and professional careers have been driven by two themes: “machine learning and behavioral economics,” he says. “The two work together. Machine learning is about how computers... View Details

Keywords: Technology; Entrepreneurship

29 May 2008
Working Paper Summaries

Some Neglected Axioms in Fair Division

Keywords: by John W. Pratt

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details