by John A. Deighton - Publications - Faculty & Research

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

empowered by giving them opportunities to share ideas, as Lay’s has done by asking its customers to vote on the chip flavor the brand should create next. “This is a new trend, and it provides great... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

sharks can affect efforts to save them. “Negative public opinion and fear of sharks continues to hinder conservation efforts,” says Elizabeth Keenan, an assistant professor in the Marketing unit of Harvard Business School, and a co-author of the study along with Andrew... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

07 Oct 2013
Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

a path to the future.” Lassiter, the Senator John Heinz Professor of Management Practice in Environmental Management, has spent several years studying the intersection between entrepreneurial finance and environmental concerns. He... View Details

Keywords: by Carmen Nobel; Energy; Utilities

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

vantage point, not in sight here. I don’t see it. And I’m most troubled by that. Push and pull marketing to build public support John A. Quelch, Charles Edward Wilson Professor... View Details

Keywords: by Christina Pazzanese

05 Sep 2012
What Do You Think?

Will Business Management Save US Health Care?

Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details

Keywords: by Jim Heskett; Health

19 Jan 2011
First Look

First Look: Jan. 18

case:http://cb.hbsp.harvard.edu/cb/product/511015-PDF-ENG Malaysia: People First? Diego Comin and John AbrahamHarvard Business School Case 710-033 On March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for... View Details

Keywords: Sean Silverthorne

13 Oct 2011
Lessons from the Classroom

Building a Business in the Context of a Life

practitioners who are midway through their careers can benefit from developing a road map for the rest of their lives. Kraus is working with a team of professors, led by faculty chair John View Details

Keywords: by Dina Gerdeman; Education

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

Strategist? Published: July 16, 2012 Corporate strategy has become the bailiwick of consultants and business analysts, so much so that it is no longer a top-of-mind responsibility for many senior executives. Professor Cynthia A.... View Details

Keywords: by Staff

01 Jun 2023
News

Curb Appeal

produce daily. Tisch held a conference call with her operations chiefs at 5 a.m., and by 8 a.m. she was on the phone with Mayor Eric Adams while parked outside a DSNY facility. Striding into a garage the size of a football field to... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

September 2008 (Revised May 2010)
Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry

Citation

Purchase

March 2012
Case

The Agnellis and Fiat: Family Business Governance in a Crisis (A)

By: John A. Davis, Bernardo Bertoldi and Roberto Quaglia

After the death of Umberto Agnelli in 2004, the Agnelli family, led by John Elkann, needs to decide whether to keep Fiat CEO Giuseppe Morchio. The Fiat Group is in a delicate financial position, and John Elkann, the new family leader, is untested in this role. The... View Details

Keywords: Family Business; Family Ownership; Management Teams; Leadership; Corporate Governance; Crisis Management; Auto Industry; Manufacturing Industry; Italy

Citation

Educators

Purchase

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

recognition. But unless its users are willing to cede some control over their brands, it can create dilemmas. A story by Dina Gerdeman that appeared on this site last year featured advice by Harvard Business... View Details

Keywords: by James Heskett; Advertising

19 Oct 2021
News

“No-Code” Miracle for Startups

Research Summary

Consumer's Relationships with Technologies

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research by Lynda... View Details

Keywords: by Carmen Nobel

Janice H. Hammond

Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation

01 Apr 1996
News

Technology for Learning's Sake

me to manipulate the data," he notes. "But as we get more sophisticated with the technology, it will all straighten itself out." Hands-On Decision Making Long viewed as an essential aspect of managerial education at HBS, field-based learning is taking on a new twist in... View Details

Keywords: by Deborah Blagg; photo by David Zadig

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about the customers? [HBS marketing professor] View Details

Keywords: by Mallory Stark

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

Summing Up What's the Future of the Authority Figure In Leadership? Leadership involves the effective management of tensions characteristic of all organizations. Are such tensions exacerbated by today's need for increasing speed and... View Details

Keywords: by James Heskett

17 Dec 2020
Research & Ideas

The 10 Most Popular Stories of 2020

Harvard Business School experts how the pandemic might change business practices. Here’s what they had to say. 7 Leadership Principles for Managing in the Time of Coronavirus Leaders managing their organizations through crisis show seven distinctive capabilities, says... View Details

Keywords: by Dina Gerdeman

Publications