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  • March 2012
  • Article

Managing Political Risk in Global Business: Beiersdorf 1914-1990

By: Geoffrey Jones and Christina Lubinski
This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details
Keywords: Business Strategy; Government and Politics; Risk Management; Brands and Branding; Problems and Challenges; Communication Technology; Cost; Trademarks; Strategy; Pharmaceutical Industry; Germany
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  • Fall 2017
  • Article

The Alternative Business History: Business in Emerging Markets

By: Gareth Austin, Carlos Davila and Geoffrey Jones
This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details
Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa
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  • 2015
  • Working Paper

Business Groups Exist in Developed Markets Also: Britain Since 1850

By: Geoffrey Jones
Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much... View Details
Keywords: Business Groups; Business History; Economic History; Conglomerates; Entrepreneurship; Globalization; Management; Organizations; United Kingdom
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  • 2013
  • Working Paper

Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s

By: Geoffrey Jones and Christina Lubinski
This working paper examines the growth of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. German business has been regarded as pioneering corporate environmentalism after World War II. In contrast, this study reveals... View Details
Keywords: Sustainability; Green Business; Pollution; Environmental Sustainability; Business History; Chemical Industry; Germany; United States
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  • 2012
  • Working Paper

'Power from Sunshine': A Business History of Solar Energy

By: Geoffrey Jones and Loubna Bouamane
This working paper provides a longitudinal perspective on the business history of solar energy between the nineteenth century and the present day. It covers early attempts to develop solar energy, the use of passive solar in architecture before World War 2, and the... View Details
Keywords: Renewable Energy; Business History; Policy; Entrepreneurship; Innovation and Invention; Business Model; Energy Industry
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  • 21 Dec 2010
  • First Look

First Look: December 21

PIC joint venture. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/211020-PDF-ENG Rupert Murdoch: The Last Tycoon Geoffrey G. Jones and Hari BalkrishnaHarvard Business... View Details
  • October 2018
  • Teaching Plan

Helena Rubinstein: Making Up the Modern Woman

By: Geoffrey Jones and Emily Grandjean
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  • 20 Apr 2010
  • First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we... View Details
Keywords: Martha Lagace
  • 19 Jul 2011
  • First Look

First Look: July 19

case:http://cb.hbsp.harvard.edu/cb/product/311099-PDF-ENG Vehbi Koc and the Making of Turkey's Largest Business Group Geoffrey Jones and Asli M.... View Details
Keywords: Sean Silverthorne
  • March 2024 (Revised July 2024)
  • Case

WeightWatchers: Promoting Weight Health

By: Ranjay Gulati, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover and Emily Grandjean
In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details
Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)
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  • 18 Nov 2014
  • First Look

First Look: November 18

Perspective on the Growth of the Koç Group in Turkey By: Coplan, Asli M., and Geoffrey Jones Abstract—This working paper examines the origins and... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2010
  • First Look

First Look: September 8, 2010

more deliberate and slower pace of product development and approval that is typical in healthcare. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810143-PDF-ENG The Guggenheims View Details
Keywords: Sean Silverthorne
  • 16 Mar 2010
  • First Look

First Look: March 16

  PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out... View Details
Keywords: Martha Lagace
  • 22 Apr 2013
  • Research & Ideas

Earth Day: Recent Research on Sustainability

lie in research by Robert G. Eccles, Ioannis Ioannou, Shelley Xin Li, and George Serafeim. Power from Sunshine: A Business History of Solar EnergyThis paper by View Details
  • November 2019
  • Teaching Plan

Ernesto Tornquist: Making a Fortune on the Pampas

By: Geoffrey Jones and Emilie Takayama
Teaching Note for HBS No. 807-155. View Details
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