Publications

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August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

August 2020 (Revised November 2022)
Case

George Soros: The Stateless Statesman

By: Geoffrey Jones and Wendy Ying

This case traces the business career and philanthropic activities of George Soros. The Hungarian-born Soros made a fortune as a hedge fund investor after establishing Quantum Fund on the tax haven island of Curaçao in the Netherlands Antilles in 1973 where he was... View Details

Keywords: Hedge Fund; Philanthropy; Populism; Finance; Philanthropy and Charitable Giving; Political Elections; Personal Development and Career; Leadership Style; Financial Services Industry; Europe; Hungary; United Kingdom; North and Central America; United States

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Faculty & Advisors - MBA

Enke Bashllari is a neuroscientist and venture investor. She is the Founder and Managing Director of Arkitekt Ventures, an early stage Health + Bio investment firm with the mission to improve View Details

October 2003 (Revised December 2020)
Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron

Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details

Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization

June 2008 (Revised April 2013)
Case

Bernd Beetz: Creating the New Coty

By: Geoffrey Jones and David Kiron

Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Corporate Strategy; Beauty and Cosmetics Industry; Germany; United States

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Creating Emerging Markets

Jones, "Deeply Responsible Business A Global History of Values-Driven Leadership" (Harvard University Press, 2023) 15 May 2022 The Lakshmi Mittal and Family South Asia Institute Leadership to Last: New Book View Details

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Courses - Entrepreneurship

Sahlman Fall 2023 Q2 1.5 Entrepreneurship and Global Capitalism (also listed under Business, Government & the International Economy and General Management) Geoffrey View Details

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Placement - Doctoral

studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are... View Details

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About the Project - Creating Emerging Markets

Geoffrey Jones which involved Dr. Andrea Lluch undertaking a set of audio interviews in Argentina and China during 2007 and 2008. The project was... View Details

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Business History - Faculty & Research

Business History Business History 2014 Book Business History By: Walter A. Friedman and Geoffrey Jones This volume contains a selection of 42 foundational articles on the... View Details

September 2003 (Revised June 2006)
Case

"American Challenge, The:" Europe's Response to American Business

By: Geoffrey G. Jones and Meghan Gallagher-Kernstine

Examines the tensions multinationals cause by focusing on Europe's reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War,... View Details

Keywords: Management Practices and Processes; Investment; Cross-Cultural and Cross-Border Issues; United States; Europe

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Faculty & Research - Business History

Business History in Emerging Markets By: Geoffrey Jones This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based... View Details

2010
Chapter

Business Groups in Historical Perspectives

By: Geoffrey Jones and Asli M. Colpan

Business groups-collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified product portfolios-are viewed as the prototypical large-enterprise form in contemporary emerging economies. By exploring the... View Details

Keywords: Business History; Management Skills; Emerging Markets; Alliances; Groups and Teams; Competitive Advantage; Great Britain