Publications

SSRN

March 2014
Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora

Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details

Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States

Web

Leadership - Faculty & Research

Historical Perspective By: Geoffrey Jones February 2025 | Article | Asian Business & Management Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many... View Details

Web

Our Curriculum - Business History

the United States offers students a comparative point of reference for considering business strategy as well as economic and social change across time and national boundaries. Course syllabus Entrepreneurship and Global Capitalism Taught View Details

June 2011 (Revised November 2014)
Case

Vehbi Koç and the Making of Turkey's Largest Business Group

By: Asli M. Colpan and Geoffrey Jones

The case describes the creation of Turkey's largest business group by Vehbi Koç. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, is analysed. The case... View Details

Keywords: Emerging Markets; Entrepreneurship; Globalization; Organizational Structure; Diversification; Manufacturing Industry; Turkey

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

as a unique research and teaching resource The center conducted video interviews for the “Creating Emerging Markets” project co-directed by professors Geoffrey Jones and Tarun... View Details

Keywords: Jennifer Gillespie

June 2018 (Revised July 2023)
Case

John Chambers, Cisco, and China: Upgrading a Golden Shield

By: Geoffrey Jones and Emily Grandjean

This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details

Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China

February 2005
Article

European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

By: Geoffrey Jones and Peter Miskell

This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details

Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States

10 Nov 2009
First Look

First Look: Nov. 10

Working PapersPlatform Envelopment (revised) Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To enter established... View Details

Keywords: Martha Lagace

Web

Social Enterprise - Faculty & Research

Grossman Brian L. Trelstad Geoffrey G. Jones Dutch Leonard Forest L. Reinhardt See All HBS Working Knowlege 09 Apr 2024 Sustaining a Legacy of Giving in Turkey Re: Christina R.... View Details

Article

B Corps: Can It Remake Capitalism in Japan?

By: Geoffrey Jones

This article examines the B Corporation movement that originated in the United States in 2006. The founders sought to create a new type of company whose governance structure mandated them to consider financial, social and environmental performance. A certification... View Details

Keywords: Corporate Responsibility; Sustainability; B Corporations; Stakeholder Capitalism; Governance; Organizational Structure; Corporate Social Responsibility and Impact; Japan

Website

Creating Emerging Markets

By: Geoffrey Jones

Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details

Keywords: Business History; Emerging Market

April–June 2014
Article

Firmes mondialisées et imaginaire de la beauté

By: G. Jones

This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details

Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America

June 2024
Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones

This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details

Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research

August 2005 (Revised January 2012)
Case

McKinsey and the Globalization of Consultancy

By: Geoffrey G. Jones and Alexis Lefort

Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details

Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry

27 Sep 2011
First Look

First Look: September 27

case:http://cb.hbsp.harvard.edu/cb/product/312029-PDF-ENG Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism Geoffrey G. Jones and Christina... View Details

Keywords: Sean Silverthorne

01 Sep 2017
News

Research Brief: As the Wind Blows

To better understand the prospects for future entrepreneurial success in sustainable industries, Professor Geoffrey Jones looks to the past. In his chapter in the new book Green Capitalism?, for instance,... View Details

Keywords: Administration of Environmental Quality Programs; Government

1991
Book

Multinational and International Banking

By: G. Jones

The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in... View Details

Keywords: Banks and Banking; Multinational Firms and Management; Analytics and Data Science; Opportunities; Theory; Banking Industry; Europe; United States

Article

Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History

By: Teresa da Silva Lopes, Mark Casson and Geoffrey Jones

This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge... View Details

Keywords: Internalization; Multinational Strategy; Business History; Organization And Management Theory; Globalization; Entrepreneurship; Governance; History; Organizations; Theory; Africa; Asia; Europe; Latin America; North and Central America