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Publications

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  • All HBS Web  (260)
    • News  (47)
    • Research  (169)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (128)

Show Results For

  • All HBS Web  (260)
    • News  (47)
    • Research  (169)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (128)
← Page 10 of 260 Results →
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

to firms that are finding themselves outside the action as the clout of a handful of cities grows. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54944 forthcoming Marketing Science U-Shaped Conformity in Online Social Networks By: Sun, Monic,... View Details
Keywords: Dina Gerdeman
  • December 2022
  • Article

Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market

By: Yanhui Wu and Feng Zhu
A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell... View Details
Keywords: Gig Workers; Platform-based Markets; Novel Writing; Creative Production; Platform Bias; Employment; Digital Platforms; Creativity; Books; Competition; Contracts
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Wu, Yanhui, and Feng Zhu. "Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market." Management Science 68, no. 12 (December 2022): 8613–8634.
  • May 2019 (Revised October 2019)
  • Teaching Note

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A) and (B)

By: Feng Zhu and Margaret Vo
Teaching Note for HBS Nos. 618-044 and 618-046. View Details
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Zhu, Feng, and Margaret Vo. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A) and (B)." Harvard Business School Teaching Note 619-048, May 2019. (Revised October 2019.)
  • November–December 2024
  • Article

How to Avoid the Agility Trap

By: Jianwen Liao and Feng Zhu
Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details
Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model
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Liao, Jianwen, and Feng Zhu. "How to Avoid the Agility Trap." Harvard Business Review 102, no. 6 (November–December 2024): 126–133.
  • June 2019 (Revised November 2019)
  • Supplement

JD: Envisioning the Future of Retail (B)

By: Feng Zhu and Shirley Sun
Supplements the (A) case. View Details
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Zhu, Feng, and Shirley Sun. "JD: Envisioning the Future of Retail (B)." Harvard Business School Supplement 619-079, June 2019. (Revised November 2019.)
  • Article

Is Wikipedia Biased?

By: Shane Greenstein and Feng Zhu
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Greenstein, Shane, and Feng Zhu. "Is Wikipedia Biased?" American Economic Review: Papers and Proceedings 102, no. 3 (May 2012): 343–348.
  • 2001
  • Working Paper

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Advertising; Business Model; Competition; Competitive Strategy
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Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Harvard Business School Working Paper, No. 10-026, September 2009. (Revised March 2010.)
  • 19 Oct 2016
  • News

Science shows Wikipedia is the best part of the Internet

  • August 2015 (Revised May 2017)
  • Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details
Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry
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Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
  • September 2023
  • Supplement

Super Quantum: Using Artificial Intelligence to Transform Asset Management (B)

By: Feng Zhu and Kerry Herman
Dr. Zhang, CEO of Super Quantum, an AI-driven hedge fund, is considering an investor’s request to withdraw their funds as the markets experience volatility. Should he pull the investor’s funds? View Details
Keywords: Hedge Fund; Volatility; Decision Choices and Conditions; Asset Management; Investment Funds; Financial Services Industry
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Zhu, Feng, and Kerry Herman. "Super Quantum: Using Artificial Intelligence to Transform Asset Management (B)." Harvard Business School Supplement 624-028, September 2023.
  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
  • November 2019
  • Teaching Note

JD: Envisioning the Future of Retail (A) and (B)

By: Feng Zhu and Shirley Sun
Teaching Note for HBS Nos. 618-051 and 619-079. View Details
Keywords: E-commerce
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Zhu, Feng, and Shirley Sun. "JD: Envisioning the Future of Retail (A) and (B)." Harvard Business School Teaching Note 620-051, November 2019.
  • Article

Products to Platforms: Making the Leap

By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details
Keywords: Product; Digital Platforms; Expansion
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Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
  • 2010
  • Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
  • 01 Jun 1997
  • News

Live Long and Prosper: Lillian Too Reveals Ancient Chinese Secrets

getting new clients. The list can be endless. What can you do to remedy bad Feng shui? Aside from moving to a more auspicious location, there are many remedies, depending on the problem. You can shield yourself from a protruding corner,... View Details
  • 15 Nov 2011
  • First Look

First Look: November 15

Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Publication:Strategic Management Journal (forthcoming) Abstract This paper provides the first formal model... View Details
Keywords: Sean Silverthorne
  • September 2023
  • Case

Super Quantum: Using Artificial Intelligence to Transform Asset Management (A)

By: Feng Zhu and Kerry Herman
Dr. Zhang, CEO of Super Quantum, an AI-driven hedge fund, is considering an investor’s request to withdraw their funds as the markets experience volatility. Should he pull the investor’s funds? View Details
Keywords: AI and Machine Learning; Volatility; Financial Markets; Investment Funds; Decision Choices and Conditions; Financial Services Industry
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Zhu, Feng, and Kerry Herman. "Super Quantum: Using Artificial Intelligence to Transform Asset Management (A)." Harvard Business School Case 624-027, September 2023.
  • February 2020
  • Teaching Note

Upwork: Reimagining the Future of Work

By: Feng Zhu and Shirley Sun
Teaching Note for HBS No. 616-027. View Details
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Zhu, Feng, and Shirley Sun. "Upwork: Reimagining the Future of Work." Harvard Business School Teaching Note 620-099, February 2020.
  • 2018
  • Article

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

By: Wen Wen and Feng Zhu
We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details
Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Digital Platforms; Mobile and Wireless Technology; Market Entry and Exit; Price; Innovation and Invention; Applications and Software
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Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Strategic Management Journal 40, no. 9 (September 2019): 1336–1367.
  • 19 Nov 2021
  • News

Harvard Business School to Teach Case Study on EbonyLife

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