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  • May 2016 (Revised April 2019)
  • Case

Legendary Entertainment: Moneyball for Motion Pictures

By: John A. Deighton and Leora Kornfeld
Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Entertainment and Recreation Industry
Related
  • 07 Jan 2015
  • What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

needs to be known by members of an organization? What are the limits on transparency in the workplace? What do you think? To read more: David Card, Alexandre Mas, Enrico Moreti, and Emmanuel Saez, Inequality... View Details
Keywords: by James Heskett
  • 22 Mar 2011
  • First Look

First Look: March 22

and overly restricting access to credit and consumer choice. Nicolas Retsinas, Eric Belsky, and their colleagues aim to stimulate debate based on analysis of the opportunities and challenges presented by the various components of global... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

something for me." [Staples' head Thomas G.] Stemberg agreed to back him in exploring new businesses. Each ultimately invested $250,000 in a partnership to fund research on dry cleaning, an industry Stemberg had monitored for several... View Details
Keywords: by John S. Rosenberg
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora Kornfeld, adjunct faculty, Schulich... View Details
Keywords: by Dina Gerdeman; Advertising
  • 16 Aug 2011
  • First Look

First Look: August 16

  PublicationsThe World Bank and Democratic Accountability: The Role of Civil Society Authors:Alnoor Ebrahim and Steve Herz Publication:Chap. 3 in Building Global Democracy? Civil Society and Accountable Global Governance, edited by Jan... View Details
Keywords: Sean Silverthorne

    Michael E. Porter

    Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

    Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
    • April 1995
    • Case

    Montague Corporation (A)

    By: Norman A. Berg and James Weber
    The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in... View Details
    Keywords: Business Strategy; Financial Strategy; Financial Management; Job Cuts and Outsourcing; Globalized Firms and Management; Family Business; Bicycle Industry; Taiwan; Cambridge
    Related
    • 01 Feb 1998
    • News

    Innovative Course Brings Students and Alumni Together

    In the fall of 1996, HBS professor David A. Garvin was searching for teaching materials for his elective course General Management: Processes and Action. He wanted to help his students understand the... View Details
    Keywords: Meg Gardner; photo by Joshua Lavine
    • 27 May 2014
    • First Look

    First Look: May 27

    argues Mikołaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as... View Details
    Keywords: Sean Silverthorne
    • 30 Apr 2001
    • Research & Ideas

    New Paths to Success in Asia

    Businesses in the Asia-Pacific region today are caught up in a dizzying swirl of economic, cultural, political, technological, and social change. Enormous opportunities await managers who can harness these power currents to drive their businesses forward, but their... View Details
    Keywords: by Alejandro Reyes & Deborah Blagg
    • 12 Oct 1999
    • Research & Ideas

    Building Bridges: New Dimensions in Negotiation

    MBA course in negotiation as well as advanced dealmaking electives and Executive Education programs), has developed a model with former HBS faculty member David A. Lax called "three-dimensional... View Details
    Keywords: by Anita M. Harris
    • 13 Jan 2021
    • Research & Ideas

    How 'Small C' Change Can Beat Large-Scale Rebuilding

    added experience, strong identification, and distinct understanding of the organization to the team to support the young players on the pitch. Two experienced homegrown players became the cornerstones of his team: Thomas Müller and View Details
    Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports
    • 05 Oct 2010
    • First Look

    First Look: October 5, 2010

    http://www.hbs.edu/research/pdf/11-035.pdf Reversing the Queue: Performance, Legitimacy, and Minority Hiring Authors:Andrew Hill and David Thomas Abstract Studies of minority hiring have found that... View Details
    Keywords: Sean Silverthorne
    • Person Page

    Course Development

    General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details
    • 07 May 2013
    • First Look

    First Look: May 7

    service quality in the past. Furthermore, we show that it is the high quality incumbent's most profitable customers who are the most attracted by superior quality alternatives. Our results appear to have long-run implications whereby... View Details
    Keywords: Carmen Nobel
    • 13 Feb 2018
    • First Look

    New Research and Ideas, February 13, 2018

    2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
    Keywords: Sean Silverthorne
    • 02 Oct 2007
    • First Look

    First Look: October 2, 2007

      Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
    Keywords: Martha Lagace
    • 23 Feb 2011
    • First Look

    First Look: Feb. 23

    a battle in a Delaware courtroom. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/411005-PDF-ENG Financing Higher Education in Australia David A. Moss and Stephanie LoHarvard Business School... View Details
    Keywords: Sean Silverthorne
    • 28 May 2019
    • News

    A More Perfect Union

    tracked by the Organisation for Economic Co-operation and Development. For voters between the ages of 18 and 29, the picture was even worse, with a 40 percent turnout. Less than 20 percent of Americans have faith in the democratic... View Details
    Keywords: Jen McFarland Flint; illustration by Dan Bejar