Publications

Publications

Filter Results: (394) Arrow Down

Show Results For

← Page 10 of 394 Results →
  • Research Summary

David and Goliath: Entering the Global Arena

By: Christopher A. Bartlett
This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets... View Details
  • August 1983 (Revised June 1985)
  • Teaching Note

EMI and the CT Scanner (A) and (B), Teaching Note

By: Christopher A. Bartlett
Teaching Note for (9-383-194) and (9-383-195). View Details
Keywords: Medical Devices and Supplies Industry
Related
  • August 1983
  • Teaching Note

Questionable Payments Abroad: Gulf in Italy, Teaching Note

By: Christopher A. Bartlett
Teaching Note for (9-382-080). View Details
Keywords: Italy
Related
  • August 1983
  • Case

Brown, Boveri, & Cie. (Condensed)

By: Christopher A. Bartlett
Related
  • March 1983 (Revised January 1984)
  • Case

Merloni Group

By: Christopher A. Bartlett
The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details
Keywords: Business Subsidiaries; Trade; Organizational Structure; Performance Evaluation; Power and Influence; France; Italy
Related
  • March 2016
  • Supplement

Unilever's Lifebuoy in India: Implementing the Sustainability Plan Video Supplement

By: Christopher A. Bartlett
Related
  • February 2016
  • Teaching Note

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett
Related
  • July 2015 (Revised March 2017)
  • Supplement

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett
Related
  • April 2004
  • Teaching Note

GE's Digital Revolution: Redefining the E in GE (TN)

By: Christopher A. Bartlett
Teaching Note to (9-302-001) and (9-303-801). View Details
Related
  • November 2003
  • Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan
Related
  • March 2003
  • Supplement

Genzyme's Gaucher Initiative: Henri Termeer and Tomye Tierney

By: Christopher A. Bartlett
Related
  • February 2003
  • Supplement

Silvio Napoli Cross Cultural Management

By: Christopher A. Bartlett
Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details
Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India
Related
  • February 2003
  • Supplement

Silvio Napoli at Schindler India

By: Christopher A. Bartlett
Presents an interview with Silvio Napoli on topics relating to his fit in the new job, his strategic plan for the new subsidiary, and the decision on sourcing and standardization. View Details
Keywords: Managerial Roles; Strategic Planning; Business Subsidiaries; Supply Chain; Decisions; Personal Development and Career; India
Related
  • July 2002 (Revised April 2004)
  • Supplement

GE's Digital Revolution

By: Christopher A. Bartlett
Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video. View Details
Keywords: Leadership; Corporate Strategy; Management Teams; Consumer Products Industry; Technology Industry
Related
  • July 2001
  • Teaching Note

Microsoft: Competing on Talent (A) and (B) TN

By: Christopher A. Bartlett
Teaching Note for (9-300-001) and (9-301-135). View Details
Related
  • May 2001
  • Supplement

Acer Inc.: Taiwan's Rampaging Dragon

By: Christopher A. Bartlett
Related
  • May 2000
  • Supplement

GE Compilation: Jack Welch 1981-1999

By: Christopher A. Bartlett
Excerpts of videotaped presentations and interviews with Jack Welch in five different time periods from 1981 to 1999. Welch comments on progress on GE's strategic, organizational, and managerial transformation, and his own role in leading that change. View Details
Keywords: Transformation; Leading Change; Managerial Roles; Organizational Change and Adaptation; Strategy
Related
  • August 1999 (Revised June 2000)
  • Teaching Note

GE's Two-Decade Transformation: Jack Welch's Leadership TN

By: Christopher A. Bartlett
Teaching Note for (9-399-150). View Details
Related
  • May 1988
  • Supplement

Conex do Brasil, Video

By: Christopher A. Bartlett
Keywords: Manufacturing Industry; Brazil
Related
  • April 1998 (Revised August 2008)
  • Teaching Note

Lincoln Electric: Venturing Abroad TN

By: Christopher A. Bartlett
Teaching Note for (9-398-095). View Details
Keywords: Manufacturing Industry; Ohio
Related