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Publications

Publications

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  • All HBS Web  (429)
    • News  (75)
    • Research  (336)
    • Events  (1)
  • Faculty Publications  (20)

Show Results For

  • All HBS Web  (429)
    • News  (75)
    • Research  (336)
    • Events  (1)
  • Faculty Publications  (20)
← Page 10 of 429 Results →
  • 09 Sep 2013
  • Lessons from the Classroom

Teaching Climate Change to Skeptics

are often shaped more by the political climate than by the actual climate. "The issue has become totally intertwined with political ideology," says Richard H.K. Vietor, the Paul Whiton Chertington Professor... View Details
Keywords: by Carmen Nobel
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

Later: Decreasing Impatience over Time in Online Grocery Orders" by Todd Rogers, Katherine L. Milkman, and Max H. Bazerman. TIP #2 - Put your money where your mouth is. Leslie John, now an assistant professor at HBS, led an experiment at... View Details
Keywords: by Carmen Nobel
  • 23 Mar 2016
  • Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

they are—unless they can figure out a way to thwart discrimination. That’s the frustrating takeaway of the new research paper “Equal Opportunity? Gender Gaps in CEO Appointments and Executive Pay,” written by Matti Keloharju, a visiting... View Details
Keywords: by Carmen Nobel
  • 07 Jan 2015
  • Research & Ideas

The Quest for Better Layoffs

A few years ago, Sandra J. Sucher received worried emails from two MBA students in her first-year Leadership and Corporate Accountability (LCA) class at Harvard Business School. Elana Green (now Elana Silver) and David Rosales (both HBS MBA 2010) had been troubled... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 07 Aug 2015
  • Research & Ideas

Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?

This week, President Obama and the Environmental Protection Agency released the final version of the Clean Power Plan, a major set of rules and incentives aimed at reducing greenhouse gas emissions from America's power plants. The plan requires each state to meet a... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

according to Alexa Internet. The business-oriented social network has more than 300 million members, all of whom list their educational and professional achievements on the site in the name of professional networking. Of course, these virtual CVs are also mined View Details
Keywords: by Carmen Nobel
  • 13 Dec 2010
  • Research & Ideas

Managing the Support Staff Identity Crisis

behavior whose work includes corporate consulting. "And I thought, did I ask an awkward question? So I asked again, 'How do you add value to your organization?' I got more nervous laughter." “If you're tied down by your job... View Details
Keywords: by Carmen Nobel
  • 03 Aug 2016
  • Research & Ideas

Ominous Background Music Is Bad for Sharks

the music that originally accompanied the shark footage in the documentary, a track called “Sharks,” which was deemed ominous by an independent music expert, who described it as “modal with only fragments of melody,” and who noted “a... View Details
Keywords: by Carmen Nobel; Media & Broadcasting
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

of creative productivity. "We found that of all the events that characterized the best inner work life days, by far the most prominent was making progress," Amabile says. "And of all the events that characterized the worst... View Details
Keywords: by Carmen Nobel
  • 25 Feb 2013
  • Research & Ideas

Lean Strategy Not Just for Start-Ups

less and less innovative." “Success is a powerful thing It tends to make companies stupid" Scott Cook, Intuit Avoiding innovation stagnation is the reason that Cook believes established companies need a lean start-up model—maybe even more than start-ups do.... View Details
Keywords: by Carmen Nobel; Financial Services
  • 18 Aug 2014
  • Research & Ideas

Have a Better Idea To Improve Health Care?

all aspects of health care delivery, there are places that are doing it very well. If we were all doing all these things, we could reduce the cost of health care by 30 percent." “Health care does not lack for new ideas, it lacks for... View Details
Keywords: by Carmen Nobel; Health
  • 21 Apr 2011
  • Research & Ideas

Searching for Better Practices in Social Investing

Investing: Emerging Trends in a Changing Landscape," a recent panel discussion hosted by Harvard Business School's Social Enterprise Initiative. They also touched on growing trends including venture philanthropy and social impact... View Details
Keywords: by Carmen Nobel; Financial Services
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

still be stymied if they try to consider every single laptop on the market. (In the article, Norton and Ariely cite a study by social psychologists Sheena Iyengar and Mark Lepper, who showed that grocery store shoppers who were offered... View Details
Keywords: by Carmen Nobel
  • 10 Apr 2012
  • First Look

First Look: April 10

Corstjens and Rajiv Lal Publication:Harvard Business Review 90, no. 4 (April 2012) Abstract Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for... View Details
Keywords: Carmen Nobel
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

is likely to have a meaningful effect on health care spending patterns. In addition, precision medicines can change the expected profitability of therapies both by allowing more sophisticated pricing systems and potentially decreasing the... View Details
Keywords: Carmen Nobel
  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American Advertising, 1865-1910 showcases... View Details
Keywords: by Carmen Nobel; Advertising
  • 19 Sep 2012
  • Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

Here's a cautionary tale of innovation woe: Nokia has consistently outspent Apple on phone-related research and development over the past decade, especially in the years leading up to the launch of Apple's iPhone. Between 2004 and 2007, preceding the iPhone's release,... View Details
Keywords: by Carmen Nobel
  • 04 Jul 2011
  • Research & Ideas

Making the Case for Consumer-Driven Health Care

While some consider it President Obama's greatest accomplishment, the Patient Protection and Affordable Care Act also has been the target of constant scrutiny and scorn since it was signed into law last year. Just last week, several news outlets reported a glitch in... View Details
Keywords: by Carmen Nobel; Health
  • Article

The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
Citation
Find at Harvard
Related
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

experts to discuss how researchers can impact a broader audience, by lending their scientific expertise to pressing social issues, current events, and public debates. The landmark Brown v. Board of Education case, in which the Supreme... View Details
Keywords: Carmen Nobel
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