by Bill Kirby - Publications - Faculty & Research

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

focus on digital innovations but kept it organizationally separate from the paper. One of the lab's most famous creations was its Social Reader, a product designed for Facebook and the first by any major paper to experiment with directly... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

09 Jul 2024
Research & Ideas

Are Management Consulting Firms Failing to Manage Themselves?

recruits by five to 10 months. McKinsey, for example, has laid off both non-client and client service staff, and for the first time in its history, has offered buyouts to hundreds of senior associates. Meanwhile, public consulting firm... View Details

Keywords: by David Fubini; Consulting

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

and written about Apple for the last decade, generating several case studies. His latest case, Apple Computer 2004, co-written with research associate Debbie Freier, was recently published by Harvard Business School Publishing. Yoffie sat... View Details

Keywords: by Sean Silverthorne

30 Jan 2017
Research & Ideas

Vanguard, Trian And The Problem With 'Passive' Index Funds

On August 31, 2016, many investors celebrated the 40th birthday of one of the world’s most successful financial instruments: the mutual index fund, created by Vanguard founder John C. Bogle. Index funds, which automatically track an index... View Details

Keywords: by Michael Blanding; Financial Services

07 Oct 2013
Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

discuss the core challenges of fighting global carbon dioxide emissions in a shortsighted, ideologically polarized environment. To his mind, both in Europe and in the United States, government efforts to regulate carbon emissions have been costly and ineffective so... View Details

Keywords: by Carmen Nobel; Energy; Utilities

02 Aug 2021
What Do You Think?

Can Companies with Remote Management Succeed?

experiences is done, the position of CXO will be eliminated. The first point was made by Yale Schwartz, who commented that, “It all starts with the organization’s desire to improve the overall customer experience and become the brand that... View Details

Keywords: by James Heskett

05 Dec 2005
Research & Ideas

VCs Survey Post-Bubble Opportunities

Venture investing has picked up from the post-dot-bomb era of a few years ago—but does the comeback signal good times ahead or a mini bubble of misguided exuberance? To provoke discussion, HBS professor Bill Sahlman threw down the... View Details

Keywords: by Julie Hanna; Financial Services

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

The financial field may be permanently changed by the explosive ups and downs of the tech sector, but old standards of quality and planning will still make or break new businesses, HBS professor Howard H. Stevenson said. In his keynote... View Details

Keywords: by Carrie Levine

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

billings of the largest 500 firms or so. By contrast, Silk and King analyzed data from the US Census Bureau that includes revenue from some 10,000 agencies of all sizes, over half of which are small and... View Details

Keywords: by Michael Blanding; Advertising

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

mountain in the world or how many zeros you tally up in your portfolio. New levels of human performance take us closer to the gods and set the stage for what we hope is excellence in our own DNA. These moments also make good copy. Rocketing success markers that are... View Details

Keywords: by Laura Nash & Howard Stevenson

September 2010 (Revised January 2012)
Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States

Citation

Educators

Purchase

08 Dec 2003
Research & Ideas

Is That Really Your Best Offer?

like to think we can gauge someone's sincerity and commitment by the look in her eyes or the firmness of her handshake. After all, a bargainer who yields to a demand is said to have "blinked." And if we reach agreement, it's... View Details

Keywords: by Michael Wheeler

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

pointillist painter, and it's easy to imagine Bill Gates or Oprah Winfrey humming the same tune. But if creativity is integral to business, and to entrepreneurship in particular, how exactly does it occur? Where does this unicorn-like... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

beneficial for society. This theme was later replaced by preference for disciplinary knowledge, and finally by a market logic that regards business education as a marketable commodity rather than a... View Details

Keywords: by Martha Lagace; Education

11 May 2011
Research & Ideas

Building a Better Board

has been a tremendous shift to the better over the past 15 years” By the time he retired in 2002, the board-serving landscape had changed considerably. These days, serving on a few boards can comprise almost a full-time job. While... View Details

Keywords: by Carmen Nobel

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

Bill George, now a professor of management practice at Harvard Business School. "Innovators need to be able to try things out, fail, correct them, and then bring them back into the organization." You really need to develop two... View Details

Keywords: by Paul Michelman

07 Apr 2008
Research & Ideas

The Debate over Taxing Foreign Profits

the right to tax those profits as well. Second, when the United States imposes its taxes on Cummins's German activity, the government provides some relief for the foreign taxes paid by Cummins to avoid double taxation of overseas profits.... View Details

Keywords: by Sean Silverthorne

02 Nov 2016
What Do You Think?

Are Employees Becoming Job 'Renters' Instead of 'Owners'?

is: job ownership: nature or nurture? What do you think? Original Column There’s an age-old question: “Does anyone ever take a rental car to the car wash?” For years, Bill Marriott instinctively has picked up trash as he walks through... View Details