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- All HBS Web (287)
- Faculty Publications (257)
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- June 1984
- Supplement
Sedek Industries, Inc. (G)
Shapiro, Benson P. "Sedek Industries, Inc. (G)." Harvard Business School Supplement 584-138, June 1984.
- June 1984
- Supplement
Sedek Industries, Inc. (F)
Shapiro, Benson P. "Sedek Industries, Inc. (F)." Harvard Business School Supplement 584-137, June 1984.
- June 1984 (Revised September 1986)
- Background Note
Introduction to Marketing
A brief introduction to the nature and scope of marketing. View Details
Keywords: Marketing
Shapiro, Benson P. "Introduction to Marketing." Harvard Business School Background Note 584-124, June 1984. (Revised September 1986.)
- April 1984 (Revised October 1994)
- Teaching Note
Cumberland Metal Industries (A), (B), (C), and (D), Teaching Note
Teaching Note for (9-578-170), (9-578-171), (9-578-172), and (9-578-173). View Details
Keywords: Industrial Products Industry
- June 1984 (Revised October 1985)
- Teaching Note
Motofabrikwerk S.A. (A), Teaching Note
Keywords: Auto Industry
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
- June 1981
- Supplement
Airframe Industry (H): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (H): December 1980." Harvard Business School Supplement 581-124, June 1981.
- August 1980 (Revised June 1983)
- Supplement
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
- May 1980 (Revised June 1986)
- Case
Kearney & Trecker Corp. (A)
Shapiro, Benson P. "Kearney & Trecker Corp. (A)." Harvard Business School Case 580-143, May 1980. (Revised June 1986.)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- July 1975 (Revised April 1988)
- Supplement
Paper Distributors, Inc. (D), Supplement
Shapiro, Benson P. "Paper Distributors, Inc. (D), Supplement." Harvard Business School Supplement 576-025, July 1975. (Revised April 1988.)
- June 1975
- Case
Grafton Industries (A)
Shapiro, Benson P. "Grafton Industries (A)." Harvard Business School Case 575-124, June 1975.
- July 1974
- Case
Fieldcrest Division of Fieldcrest Mills, Inc. (C)
Keywords: Business Divisions
Shapiro, Benson P. "Fieldcrest Division of Fieldcrest Mills, Inc. (C)." Harvard Business School Case 575-004, July 1974.
- November 1972 (Revised April 1982)
- Case
Gilbert Printing Co.
Shapiro, Benson P. "Gilbert Printing Co." Harvard Business School Case 573-023, November 1972. (Revised April 1982.)
- 03 Nov 2009
- First Look
First Look: Nov. 3
self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty... View Details
Keywords: Martha Lagace
- 29 Jul 2008
- First Look
First Look: July 29, 2008
use oil price fluctuations to construct a new instrument to test the impact of transfers from wealthy OPEC nations to their poorer Muslim allies. The instrument identifies plausibly exogenous variation in foreign aid. We investigate how aid is spent View Details
Keywords: Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction Authors:Evan P. Apfelbaum, Samuel R. Sommers, and Michael I. Norton Publication:Journal of Personality and Social Psychology 95, no. 4 (2008): 918-932... View Details
Keywords: Martha Lagace
- November 1989
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (A) (Condensed), Video
By: Benson P. Shapiro and Dolores Mullin
Shapiro, Benson P., and Dolores Mullin. "Hewlett-Packard: Manufacturing Productivity Division (A) (Condensed), Video." Harvard Business School Video Supplement 890-511, November 1989.
- September 1988 (Revised October 1988)
- Case
Anatomy of a ""Team Destroyer"": An Analysis of Individuals Who Stymie Interfunctional Coordination
By: Benson P. Shapiro and Suzy Wetlaufer
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets." Harvard Business School Video Supplement 887-538, April 1987.