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- All HBS Web (286)
- Faculty Publications (257)
- August 1988
- Background Note
Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment
Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details
Shapiro, Benson P. "Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment." Harvard Business School Background Note 589-015, August 1988.
- March 1987 (Revised November 1989)
- Background Note
Functional Integration: Getting All the Troops to Work Together
Explains the need for functional integration and the four ways to obtain it. A bibliography is provided. The note is managerial rather than scholarly in tone. View Details
Keywords: Integration
Shapiro, Benson P. "Functional Integration: Getting All the Troops to Work Together." Harvard Business School Background Note 587-122, March 1987. (Revised November 1989.)
- November 1986 (Revised February 1991)
- Case
Nyman Manufacturing Co. (B)
Keywords: Manufacturing Industry
Shapiro, Benson P. "Nyman Manufacturing Co. (B)." Harvard Business School Case 587-093, November 1986. (Revised February 1991.)
- November 1986 (Revised February 1991)
- Case
Nyman Manufacturing Co. (A)
Keywords: Manufacturing Industry
Shapiro, Benson P. "Nyman Manufacturing Co. (A)." Harvard Business School Case 587-092, November 1986. (Revised February 1991.)
- July 1984 (Revised March 1985)
- Background Note
Hints for Case Teaching
Provides hints for successfully teaching with cases. Intended to encourage thought and discussion about case teaching. View Details
Keywords: Cases
Shapiro, Benson P. "Hints for Case Teaching." Harvard Business School Background Note 585-012, July 1984. (Revised March 1985.)
- May 1984 (Revised October 1985)
- Teaching Note
Kenics Corp., Teaching Note
Keywords: Industrial Products Industry
- June 1984 (Revised April 1985)
- Supplement
Sedek Industries, Inc. (B)
Shapiro, Benson P. "Sedek Industries, Inc. (B)." Harvard Business School Supplement 584-133, June 1984. (Revised April 1985.)
- June 1984 (Revised February 1988)
- Teaching Note
Hoover: Multinational Product Planning, Teaching Note
- June 1984 (Revised April 1992)
- Background Note
The Marketing Mix
Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details
Keywords: Marketing
Shapiro, Benson P. "The Marketing Mix." Harvard Business School Background Note 584-125, June 1984. (Revised April 1992.)
- June 1984 (Revised October 1988)
- Background Note
Introduction to Cases
Introduces students and executives to the case method and provides a generalized approach to cases. View Details
Keywords: Cases
Shapiro, Benson P. "Introduction to Cases." Harvard Business School Background Note 584-097, June 1984. (Revised October 1988.)
- March 1984 (Revised April 1991)
- Teaching Note
Petite Playthings, Inc.--1984 (A) and (B), Teaching Note
Teaching Note for (9-584-080) and (9-584-081). View Details
Keywords: Apparel and Accessories Industry
- December 1982
- Teaching Note
Newport Instrument Division, Teaching Note
Keywords: Industrial Products Industry
- November 1981
- Background Note
Concept of the Marketing Mix
Keywords: Marketing
Shapiro, Benson P. "Concept of the Marketing Mix." Harvard Business School Background Note 582-060, November 1981.
- March 1982
- Supplement
Airframe Industry (L): Cumulative Aircraft Sales
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (L): Cumulative Aircraft Sales." Harvard Business School Supplement 582-012, March 1982.
- April 1981 (Revised October 1982)
- Supplement
Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises
Supplements the note. View Details
Keywords: Marketing
Shapiro, Benson P. "Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises." Harvard Business School Supplement 581-143, April 1981. (Revised October 1982.)
- June 1981
- Supplement
Airframe Industry (J): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (J): December 1980." Harvard Business School Supplement 581-126, June 1981.
- June 1981
- Supplement
Airframe Industry (E): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (E): Fall 1979." Harvard Business School Supplement 581-121, June 1981.
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (C): Introduction to Video 1
Introduces Video 1. View Details
Keywords: Food and Beverage Industry
Shapiro, Benson P. "Morris Alper & Sons, Inc. (C): Introduction to Video 1." Harvard Business School Supplement 581-100, March 1981. (Revised July 1985.)
- June 1980 (Revised December 1980)
- Supplement
AT&T Long Lines (B), Telemarketing: Introduction to Video 1
Keywords: Telecommunications Industry
Shapiro, Benson P. "AT&T Long Lines (B), Telemarketing: Introduction to Video 1." Harvard Business School Supplement 580-146, June 1980. (Revised December 1980.)
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors
Designed as a class hand-out after discussion of the (A) and (B) cases. View Details
Keywords: Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors." Harvard Business School Supplement 578-172, May 1978. (Revised October 1994.)