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- Faculty Publications (258)
Show Results For
- All HBS Web (287)
- Faculty Publications (258)
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- July 1984 (Revised June 1985)
- Background Note
Legal and Ethical Aspects of Marketing
Shapiro, Benson P. "Legal and Ethical Aspects of Marketing." Harvard Business School Background Note 585-007, July 1984. (Revised June 1985.)
- June 1984
- Supplement
Sedek Industries, Inc. (C)
Shapiro, Benson P. "Sedek Industries, Inc. (C)." Harvard Business School Supplement 584-134, June 1984.
- June 1984 (Revised November 1988)
- Teaching Note
Deere & Co.: Industrial Equipment Operations, Teaching Note
Teaching Note for (9-577-112). View Details
Keywords: Agriculture and Agribusiness Industry
- May 1984 (Revised October 1985)
- Teaching Note
Dunkin' Donuts (C): Growth Strategy, Teaching Note
Teaching Note for (9-584-041). View Details
Keywords: Food and Beverage Industry
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
- January 1984 (Revised January 1989)
- Teaching Note
Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note
Teaching Note for (9-581-023). View Details
Keywords: Semiconductor Industry
- April 1982
- Background Note
Systems Analysis in Marketing
Keywords: Marketing
Shapiro, Benson P. "Systems Analysis in Marketing." Harvard Business School Background Note 582-129, April 1982.
- June 1981
- Supplement
Airframe Industry (D): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (D): Fall 1979." Harvard Business School Supplement 581-120, June 1981.
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (D): Introduction to Video 2
Introduces Video 2. View Details
Keywords: Food and Beverage Industry
Shapiro, Benson P. "Morris Alper & Sons, Inc. (D): Introduction to Video 2." Harvard Business School Supplement 581-101, March 1981. (Revised July 1985.)
- March 1981 (Revised September 1989)
- Case
Morris Alper & Sons, Inc.
Shapiro, Benson P. "Morris Alper & Sons, Inc." Harvard Business School Case 581-098, March 1981. (Revised September 1989.)
- February 1981
- Supplement
AT&T Long Lines (D), Telemarketing: Introduction to Video 3
Shapiro, Benson P. "AT&T Long Lines (D), Telemarketing: Introduction to Video 3." Harvard Business School Supplement 581-082, February 1981.
- May 1980 (Revised September 1985)
- Case
AT&T Long Lines: Marketing Telemarketing (A)
Shapiro, Benson P. "AT&T Long Lines: Marketing Telemarketing (A)." Harvard Business School Case 580-145, May 1980. (Revised September 1985.)
- August 1978 (Revised October 1978)
- Case
National Central Bank
Keywords: Banking Industry
Shapiro, Benson P. "National Central Bank." Harvard Business School Case 579-019, August 1978. (Revised October 1978.)
- January 1978 (Revised June 1979)
- Case
Woodward Motors, Inc. (A)
Shapiro, Benson P. "Woodward Motors, Inc. (A)." Harvard Business School Case 578-125, January 1978. (Revised June 1979.)
- March 1978 (Revised April 1988)
- Supplement
International Business Machines (D1), Supplement 3
Keywords: Information Technology Industry
Shapiro, Benson P. "International Business Machines (D1), Supplement 3." Harvard Business School Supplement 578-079, March 1978. (Revised April 1988.)
- February 1977 (Revised December 1985)
- Case
Deere & Co.: Industrial Equipment Operations
Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details
Keywords: Machinery and Machining; Price; Brands and Branding; Market Entry and Exit; Manufacturing Industry; Agriculture and Agribusiness Industry; Construction Industry; United States
Shapiro, Benson P. "Deere & Co.: Industrial Equipment Operations." Harvard Business School Case 577-112, February 1977. (Revised December 1985.)
- July 1975 (Revised November 1975)
- Case
Paper Distributors, Inc. (A)
Keywords: Pulp and Paper Industry
Shapiro, Benson P. "Paper Distributors, Inc. (A)." Harvard Business School Case 576-022, July 1975. (Revised November 1975.)
- June 1975
- Supplement
Grafton Industries (E)
Shapiro, Benson P. "Grafton Industries (E)." Harvard Business School Supplement 575-128, June 1975.