Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (287) Arrow Down
Filter Results: (287) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (287)
    • News  (8)
    • Research  (270)
  • Faculty Publications  (258)

Show Results For

  • All HBS Web  (287)
    • News  (8)
    • Research  (270)
  • Faculty Publications  (258)
← Page 10 of 287 Results →
  • August 1984 (Revised April 1985)
  • Teaching Note

Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
Keywords: Food and Beverage Industry; United Kingdom
Citation
Purchase
Related
Shapiro, Benson P. "Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note." Harvard Business School Teaching Note 585-032, August 1984. (Revised April 1985.)
  • July 1984 (Revised June 1985)
  • Background Note

Legal and Ethical Aspects of Marketing

By: Benson P. Shapiro
Keywords: Marketing; Ethics; Law
Citation
Find at Harvard
Related
Shapiro, Benson P. "Legal and Ethical Aspects of Marketing." Harvard Business School Background Note 585-007, July 1984. (Revised June 1985.)
  • June 1984
  • Supplement

Sedek Industries, Inc. (C)

By: Benson P. Shapiro
Citation
Find at Harvard
Related
Shapiro, Benson P. "Sedek Industries, Inc. (C)." Harvard Business School Supplement 584-134, June 1984.
  • June 1984 (Revised November 1988)
  • Teaching Note

Deere & Co.: Industrial Equipment Operations, Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-577-112). View Details
Keywords: Agriculture and Agribusiness Industry
Citation
Purchase
Related
Shapiro, Benson P. "Deere & Co.: Industrial Equipment Operations, Teaching Note." Harvard Business School Teaching Note 584-127, June 1984. (Revised November 1988.)
  • May 1984 (Revised October 1985)
  • Teaching Note

Dunkin' Donuts (C): Growth Strategy, Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-584-041). View Details
Keywords: Food and Beverage Industry
Citation
Purchase
Related
Shapiro, Benson P. "Dunkin' Donuts (C): Growth Strategy, Teaching Note." Harvard Business School Teaching Note 584-126, May 1984. (Revised October 1985.)
  • June 1984 (Revised January 1989)
  • Teaching Note

Raymond Mushroom Corp., Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
Citation
Purchase
Related
Shapiro, Benson P. "Raymond Mushroom Corp., Teaching Note." Harvard Business School Teaching Note 584-094, June 1984. (Revised January 1989.)
  • May 1984 (Revised August 1987)
  • Case

Raymond Mushroom Corp.

By: Benson P. Shapiro
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
Citation
Educators
Purchase
Related
Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
  • January 1984 (Revised January 1989)
  • Teaching Note

Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-581-023). View Details
Keywords: Semiconductor Industry
Citation
Related
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note." Harvard Business School Teaching Note 584-070, January 1984. (Revised January 1989.)
  • April 1982
  • Background Note

Systems Analysis in Marketing

By: Benson P. Shapiro
Keywords: Marketing
Citation
Find at Harvard
Related
Shapiro, Benson P. "Systems Analysis in Marketing." Harvard Business School Background Note 582-129, April 1982.
  • June 1981
  • Supplement

Airframe Industry (D): Fall 1979

By: Benson P. Shapiro
Keywords: Aerospace Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Airframe Industry (D): Fall 1979." Harvard Business School Supplement 581-120, June 1981.
  • March 1981 (Revised July 1985)
  • Supplement

Morris Alper & Sons, Inc. (D): Introduction to Video 2

By: Benson P. Shapiro
Introduces Video 2. View Details
Keywords: Food and Beverage Industry
Citation
Purchase
Related
Shapiro, Benson P. "Morris Alper & Sons, Inc. (D): Introduction to Video 2." Harvard Business School Supplement 581-101, March 1981. (Revised July 1985.)
  • March 1981 (Revised September 1989)
  • Case

Morris Alper & Sons, Inc.

By: Benson P. Shapiro
Citation
Find at Harvard
Related
Shapiro, Benson P. "Morris Alper & Sons, Inc." Harvard Business School Case 581-098, March 1981. (Revised September 1989.)
  • February 1981
  • Supplement

AT&T Long Lines (D), Telemarketing: Introduction to Video 3

By: Benson P. Shapiro
Keywords: Marketing; Telecommunications Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "AT&T Long Lines (D), Telemarketing: Introduction to Video 3." Harvard Business School Supplement 581-082, February 1981.
  • May 1980 (Revised September 1985)
  • Case

AT&T Long Lines: Marketing Telemarketing (A)

By: Benson P. Shapiro
Keywords: Marketing Communications; Telecommunications Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "AT&T Long Lines: Marketing Telemarketing (A)." Harvard Business School Case 580-145, May 1980. (Revised September 1985.)
  • August 1978 (Revised October 1978)
  • Case

National Central Bank

By: Benson P. Shapiro
Keywords: Banking Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "National Central Bank." Harvard Business School Case 579-019, August 1978. (Revised October 1978.)
  • January 1978 (Revised June 1979)
  • Case

Woodward Motors, Inc. (A)

By: Benson P. Shapiro
Citation
Find at Harvard
Related
Shapiro, Benson P. "Woodward Motors, Inc. (A)." Harvard Business School Case 578-125, January 1978. (Revised June 1979.)
  • March 1978 (Revised April 1988)
  • Supplement

International Business Machines (D1), Supplement 3

By: Benson P. Shapiro
Keywords: Information Technology Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "International Business Machines (D1), Supplement 3." Harvard Business School Supplement 578-079, March 1978. (Revised April 1988.)
  • February 1977 (Revised December 1985)
  • Case

Deere & Co.: Industrial Equipment Operations

By: Benson P. Shapiro
Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details
Keywords: Machinery and Machining; Price; Brands and Branding; Market Entry and Exit; Manufacturing Industry; Agriculture and Agribusiness Industry; Construction Industry; United States
Citation
Educators
Purchase
Related
Shapiro, Benson P. "Deere & Co.: Industrial Equipment Operations." Harvard Business School Case 577-112, February 1977. (Revised December 1985.)
  • July 1975 (Revised November 1975)
  • Case

Paper Distributors, Inc. (A)

By: Benson P. Shapiro
Keywords: Pulp and Paper Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Paper Distributors, Inc. (A)." Harvard Business School Case 576-022, July 1975. (Revised November 1975.)
  • June 1975
  • Supplement

Grafton Industries (E)

By: Benson P. Shapiro
Citation
Find at Harvard
Related
Shapiro, Benson P. "Grafton Industries (E)." Harvard Business School Supplement 575-128, June 1975.
  • ←
  • 10
  • 11
  • …
  • 14
  • 15
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.