Publications
Publications
Show Results For
- All HBS Web
(290)
- Faculty Publications (254)
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
- June 1981
- Supplement
AT&T Long Lines, Telemarketing, Video 3
- April 1981 (Revised October 1982)
- Supplement
Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises
Supplements the note. View Details
Keywords: Marketing
- March 1981 (Revised September 1989)
- Case
Morris Alper & Sons, Inc.
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (C): Introduction to Video 1
Introduces Video 1. View Details
Keywords: Food and Beverage Industry
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (D): Introduction to Video 2
Introduces Video 2. View Details
Keywords: Food and Beverage Industry
- February 1981
- Supplement
AT&T Long Lines (D), Telemarketing: Introduction to Video 3
- September 1980 (Revised October 1983)
- Supplement
AT&T -- Long Lines Department National Account Selling (D)
By: Thomas V. Bonoma and Benson P. Shapiro
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (B)
By: Thomas V. Bonoma and Benson P. Shapiro
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (C)
By: Thomas V. Bonoma and Benson P. Shapiro