Publications

Keywords: Marketing

Jul 2006
Conference Presentation

Entertainment Products Online and Offline: The 'Long Tail' of the Video Window

Keywords: Entertainment

02 Feb 2010
First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An Evil Plot to Destroy the World?... View Details

Keywords: Martha Lagace

September 2015 (Revised June 2017)
Case

Futbol Club Barcelona

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details

Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona

Educators

June 2015
Supplement

Sir Alex Ferguson: Managing Manchester United

September 2014
Case

Marquee: Reinventing the Business of Nightlife

Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry

Educators

July–September 2014
Article

Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details

Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America

March 2011
Module Note

The Creative Industries: The Promise of Digital Technology

Keywords: Technology

Apr 2011 - 2011
Keynote Speech

Digital Technology and Its Impact on the Film Industry

Keywords: Information Technology; Film Entertainment; Motion Pictures and Video Industry

December 2010 (Revised March 2011)
Teaching Note

Octone Records

Teaching Note for 507082 and 511031. View Details

December 2010 (Revised March 2011)
Background Note

Strategic Marketing in Creative Industries

A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details

Keywords: Marketing Strategy

Educators

July 2010
Teaching Note

Xanadu on Broadway

Teaching Note for 508062. View Details

Keywords: Leadership; Film Entertainment; Decision Choices and Conditions; Failure; Motion Pictures and Video Industry

May 2010
Lecture

Competing in Global Markets: Lessons from the World of Football

Keywords: Markets; Global Range; Learning; Sports

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing Products and Product Portfolios

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details

Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity

Nov 2009 - Nov 2009
Keynote Speech

How Digital Technology is Changing the Media Industry

Keywords: Information Technology; Change; Media and Broadcasting Industry

27 Jul 2008
Conference Presentation

Curriculum 2.0

Keywords: Curriculum and Courses

Jun 2008
Conference Presentation

The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?

Keywords: Law; Internet and the Web; Sales; Arts

September 2005
Article

How Markets Help Marketers

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Teaching Interest

Crossover into Business (for Professional Athletes)

Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details

Teaching Interest

The Business of Entertainment, Media, and Sports (Executive Education)