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Show Results For
- All HBS Web
(496)
- People (1)
- News (139)
- Research (291)
- Multimedia (17)
- Faculty Publications (219)
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- 1998
- Article
Consumer Acceptance of Interactive News in the Netherlands
By: Anita Elberse
Elberse, Anita. "Consumer Acceptance of Interactive News in the Netherlands." Harvard International Journal of Press/Politics 3, no. 4 (1998): 62–83.
- June 2020 (Revised April 2022)
- Case
AFC Ajax
By: Anita Elberse
In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a... View Details
Keywords: Soccer; Talent and Talent Management; Sports; Globalization; Competitive Advantage; Strategy; Sports Industry; Europe
Elberse, Anita. "AFC Ajax." Harvard Business School Case 520-131, June 2020. (Revised April 2022.)
- Apr 2011 - 2011
- Keynote Speech
Will Blockbuster Strategies Survive The Rise of Digital Technology?
By: Anita Elberse
- March 2011
- Teaching Note
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse
Teaching Note for 508057. View Details
- January 2011 (Revised January 2011)
- Case
Marvel Enterprises, Inc. (Abridged)
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
- November 2010 (Revised March 2011)
- Teaching Note
The NFL's Digital Media Strategy
By: Anita Elberse
Teaching Note for 511055. View Details
- Oct 2010
- Keynote Speech
Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?
By: Anita Elberse
- Oct 2010
- Keynote Speech
Will Blockbuster Strategies Survive the Rise of Digital Technology?
By: Anita Elberse
- December 16, 2009
- Guest Column
Risks and Rewards of Celebrity Endorsements
By: Anita Elberse
Elberse, Anita. "Risks and Rewards of Celebrity Endorsements." CNN.com (December 16, 2009).
- Sep 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- June 2008 (Revised November 2010)
- Teaching Note
Grand Central Publishing
By: Anita Elberse
Teaching Note for [508036]. View Details
Keywords: Publishing Industry
- June 2008 (Revised February 2011)
- Teaching Note
Maria Sharapova: Marketing a Champion (A) & (B)
By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
- Sep 2008 - 2008
- Keynote Speech
Revisiting the Long Tail: Implications for the Book Industry
By: Anita Elberse
- September 2005 (Revised May 2006)
- Background Note
Principles of Product Policy
By: Anita Elberse
Provides an introduction to key product policy issues. View Details
Keywords: Product Development
Elberse, Anita. "Principles of Product Policy." Harvard Business School Background Note 506-018, September 2005. (Revised May 2006.)
- Oct 2004
- Conference Presentation
The Effectiveness of Pre-Release Advertising for Motion Pictures
By: Anita Elberse
- Jun 2005 - 2005
- Conference Presentation
The Power of Stars: Creative Talent and the Success of Entertainment Products
By: Anita Elberse
- January 2008 (Revised February 2011)
- Case
Club Atlético Boca Juniors
By: Anita Elberse, Alberto Ballve and Gustavo Herrero
Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president... View Details
Keywords: Business Model; Talent and Talent Management; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Sports; Sports Industry; Argentina
Elberse, Anita, Alberto Ballve, and Gustavo Herrero. "Club Atlético Boca Juniors." Harvard Business School Case 508-056, January 2008. (Revised February 2011.)