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  • All HBS Web  (3,608)
    • People  (15)
    • News  (947)
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  • November 2001 (Revised January 2003)
  • Teaching Note

Healthcare Brands Corporation TN

By: David F. Hawkins
Teaching Note for (9-102-032). View Details
Keywords: Health Industry; United Kingdom; United States
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Hawkins, David F. "Healthcare Brands Corporation TN." Harvard Business School Teaching Note 102-037, November 2001. (Revised January 2003.)
  • September 2004
  • Article

How Global Brands Compete

By: Douglas B. Holt, John A. Quelch and Earl Taylor
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Holt, Douglas B., John A. Quelch, and Earl Taylor. "How Global Brands Compete." Harvard Business Review 82, no. 9 (September 2004): 68–75.
  • 2004
  • Working Paper

Monarchies as Corporate Brands

By: John M.T. Balmer, Stephen A. Greyser and Mats Urde
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Balmer, John M.T., Stephen A. Greyser, and Mats Urde. "Monarchies as Corporate Brands." Harvard Business School Working Paper, No. 05-002, August 2004.
  • March–April 2013
  • Article

Expected Firm Altruism, Quality Provision, and Brand Extensions

By: Julio J. Rotemberg
A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of... View Details
Keywords: Customers; Quality; Consumer Behavior; Attitudes; Brands and Branding
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Rotemberg, Julio J. "Expected Firm Altruism, Quality Provision, and Brand Extensions." Marketing Science 32, no. 2 (March–April 2013): 325–341.
  • June 1985
  • Case

Henkel Group: Umbrella Branding and Globalization Decisions

By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details
Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry
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Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
  • 09 Jul 2024
  • Cold Call Podcast

Non-Fungible Tokens (NFTs) and Brand Building

Keywords: Re: Scott Duke Kominers; Technology
  • 31 Jul 2020
  • Blog Post

Building a DTC Brand Through COVID

Retail & Luxury Goods Club, Entrepreneurship Club, and the iLab’s Venture Incubation Program. Farah attended HBS for their entrepreneurship programs at the Rock Center and at the Innovation Lab where she hopes to launch her apparel brand, IXORA Apparel. Building a... View Details
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the Lauders made about the View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • November 2001 (Revised February 2002)
  • Case

Midway: Licensing, Distributing and Building Brands in China

Midway has built its business as a Chinese licensee of Western brands, principally Disney. It is now considering whether to develop its own brands and whether its core business is distribution or brand marketing. View Details
Keywords: Emerging Markets; Brands and Branding; China
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Arnold, David J. "Midway: Licensing, Distributing and Building Brands in China." Harvard Business School Case 502-032, November 2001. (Revised February 2002.)
  • March–April 2020
  • Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
Keywords: Price; Policy; Brands and Branding; E-commerce
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Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
  • February 2017
  • Teaching Plan

Dhamani Jewels: Becoming a Global Luxury Brand

By: Lynda Applegate
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details
Keywords: Luxury Retail; Jewelry; Luxury Goods; UAE; Retail; Brands and Branding; Family Business; Apparel and Accessories Industry; Dubai; India
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Applegate, Lynda. "Dhamani Jewels: Becoming a Global Luxury Brand." Harvard Business School Teaching Plan 817-094, February 2017.
  • 30 Jun 2017
  • News

Rebuilding the Girl Scouts Brand

Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details
Keywords: April White
  • April 2014 (Revised July 2017)
  • Case

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev
Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the... View Details
Keywords: Organizational Change and Adaptation; Product Positioning; Competition; Brands and Branding; Accommodations Industry; India
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Avery, Jill, and Chekitan S. Dev. "The Park Hotels: Revitalizing an Iconic Indian Brand." Harvard Business School Case 314-114, April 2014. (Revised July 2017.)

    Positioning Brands Against Large Competitors to Increase Sales

    The authors explore the effects of having a large dominant competitor and show conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. Through lab and field studies, the authors demonstrate that highlighting a large... View Details
    • January 2000 (Revised October 2001)
    • Case

    Security Capital Pacific Trust: A Case for Branding

    A real estate operations and investment trust is considering whether it should pursue branding as a strategic investment. Through interpretation of case data and video from focus groups, students deduce the consumer (cognitive, psychological, and economic),... View Details
    Keywords: Decision Making; Brands and Branding
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    Fournier, Susan M., and Sarah S. Khetani. "Security Capital Pacific Trust: A Case for Branding." Harvard Business School Case 500-053, January 2000. (Revised October 2001.)
    • 04 Apr 2018
    • News

    Rebuilding the Girl Scouts Brand

    Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016, Pitter-Armand, head of View Details
    • September 2008
    • Teaching Note

    Allston: Brand vs. Architecture (TN)

    By: Christopher M. Gordon and Ben Creo
    Teaching Note for [208079]. View Details
    Keywords: Brands and Branding; Buildings and Facilities; Selection and Staffing; Massachusetts
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    Gordon, Christopher M., and Ben Creo. "Allston: Brand vs. Architecture (TN)." Harvard Business School Teaching Note 209-040, September 2008.
    • 19 Mar 2014
    • News

    A Brand Manager's Guide to Losing Control

    • February 2017
    • Case

    Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

    By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
    The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details
    Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China
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    Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, February 2017.
    • 01 Feb 2017
    • News

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