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Show Results For
- All HBS Web
(2,173)
- People (13)
- News (364)
- Research (1,315)
- Events (1)
- Multimedia (5)
- Faculty Publications (812)
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- 01 Jun 2012
- News
A Better World, One Idea at a Time
Pacific, which plans to use modern agricultural technology and management to enable people living on remote Pacific islands to grow fresh vegetables and fish to replace unhealthful diets high in calories and low in nutrition. Second place... View Details
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and... View Details
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths... View Details
Keywords: Margie Kelley
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
board papers, policy papers, management strategy reports, business proposals, a commission of inquiry report, minutes of meeting, corporate letters, audit reports, opinion editorials and blog articles. The author also taught a course on... View Details
- 06 Dec 2021
- News
Turning Point: Makeover
After HBS, I went to Starbucks where I loved the company and it showed. My work was featured in the press and Howard Schultz had me present to his board. Yet my male manager gave me a “meets expectations” review for weakness in... View Details
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior View Details
- 01 Dec 2016
- News
Vive la Madeleine!
the end of July, the business tribunal in Caen was considering four offers for the Jeannette brand and leftover machinery, Viana’s among them. Two focused solely on the purchase of the machinery; one proposed buying the machinery for 2... View Details
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller and more premium than it used to... View Details
Keywords: Julia Hanna
- 01 Jun 2011
- News
Downtime
Illustrations by Greg Clarke Tom DeLong is the Philip J. Stomberg Professor of Management Practice in the Organizational Behavior and Entrepreneurial Management Units. What’s on your list? A biography of... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to one-to-one marketing to View Details
- 31 Oct 2018
- News
Preaching with a Choir
Scott Barrick (MBA 1982) is general manager of the Mormon Tabernacle Choir of the Church of Jesus Christ of Latter-day Saints. In the interview, he talks about his role in leveraging the reputation and range of the choir as an ambassador... View Details
- 01 Dec 2002
- News
Serving through TechnoServe
attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely... View Details
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 01 Jun 2001
- News
A Match Made in Heaven
Back in the 1980s, while working as a high-priced management consultant, Jim Koch (MBA ’74) decided what this country really needed was an exceptional glass of beer. He drained his savings, maxed out his credit cards, and using an old... View Details
- 28 Mar 2019
- News
California Alumni Explore Role of Capitalism in Addressing Climate Change
Alan Horn (MBA 1971), chair, Walt Disney Studios; Roland Hwang, managing director, Climate and Clean Energy Program, NRDC. Alan Horn (MBA 1971), Chairman of Walt Disney Studios and Chair of the Natural Resources Defense Council’s (NRDC)... View Details
Keywords: Margie Kelley
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as View Details
Keywords: Arts, Entertainment
- 24 Oct 2013
- News
Searching for a Better Society
invoicing and similar functions," he recalls. "I wanted to connect with the US, and I thought getting an MBA there would be a good entry point. I was accepted by all of the schools I applied to, and Columbia offered full tuition, but HBS had the best View Details