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  • All HBS Web  (1,111)
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  • 2023
  • Book

Deeply Responsible Business: A Global History of Values-Driven Leadership

By: Geoffrey Jones
Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details
Keywords: Corporate Responsibility; Business Ecuation; Socially Responsible Investing; Business Education; Ethics; Leadership; Business History; Philanthropy and Charitable Giving; Religion; Social Enterprise; Social Issues; Wealth and Poverty; Corporate Social Responsibility and Impact; Mission and Purpose; Banking Industry; Beauty and Cosmetics Industry; Computer Industry; Consumer Products Industry; Education Industry; Fashion Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Manufacturing Industry; Electronics Industry; Agriculture and Agribusiness Industry; United Kingdom; Germany; United States; Japan; India; Latin America
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Jones, Geoffrey. Deeply Responsible Business: A Global History of Values-Driven Leadership. Cambridge, MA: Harvard University Press, 2023.
  • 10 May 2022
  • Research & Ideas

Being Your Own Boss Can Pay Off, but Not Always with Big Pay

The research offers a cautionary tale for would-be entrepreneurs, identifying industries where the self-employed have both struggled and thrived. High-capital startups have declined Kerr says there’s clearly been a shift in the View Details
Keywords: by Jay Fitzgerald
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

product—until the ideal rug emerged. It was only then that the price negotiation began—“price changes the discussion,” says Avery. “Buying a car could be a beautiful experience” Imagine if cars were sold this way. This would help dealers... View Details
Keywords: by Sean Silverthorne; Auto
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

fairer, while many European and American women prefer a dark tan. “This is an issue that manifests in many different societies,” Deshpandé says. “Although this case study originated in India, the issues it deals with are universal issues... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

The modern world is fueled by matchmaking. Going out on the town? Uber pairs you with a driver you can choose based on ratings, proximity, and even car model. Craving a vacation? Simply filter getaways based on locale View Details
Keywords: by Kara Baskin
  • 04 May 2021
  • Book

Best Buy: How Human Connection Saved a Failing Retailer

In 2019, a three-year-old boy walked with his mother into a Florida Best Buy store, clutching a toy dinosaur that Santa had given him for Christmas. Only, the dinosaur’s head had broken, and now tears were streaming down the boy’s face as... View Details
Keywords: by Michael Blanding; Retail
  • January 1981
  • Case

Mary Kay Cosmetics, Inc.

By: John P. Kotter
Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details
Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry
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Kotter, John P. "Mary Kay Cosmetics, Inc." Harvard Business School Case 481-126, January 1981.
  • January 2009
  • Article

From Regional Star to Global Leader

By: Nitin Nohria
Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details
Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris
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Nohria, Nitin. "From Regional Star to Global Leader." Harvard Business Review 87, no. 1 (January 2009).
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

even damage relationships. But when advice-giving does go well, it is a beautiful thing, says Margolis, the James Dinan and Elizabeth Miller Professor of Business Administration. "If you've been... View Details
Keywords: by Dina Gerdeman
  • November 2011 (Revised June 2013)
  • Case

Natura Cosméticos, S.A.

Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details
Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil
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Eccles, Robert G., George Serafeim, and James Heffernan. "Natura Cosméticos, S.A." Harvard Business School Case 412-052, November 2011. (Revised June 2013.)
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

Intense preparation helped Hillary Clinton command the podium in her first debate with Donald Trump in September 2016—the most-watched presidential debate in US history. In one of the debate’s most memorable moments, Clinton called out Trump for ridiculing a View Details
Keywords: by Danielle Kost
  • 14 Mar 2019
  • Cold Call Podcast

How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

Keywords: Re: Geoffrey G. Jones; Beauty & Cosmetics
  • 02 Jun 2022
  • Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

and a former professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and View Details
Keywords: by Dan Morrell
  • 31 Jan 2007
  • HBS Case

When Good Teams Go Bad

metaphor also caught the eye of HBS professor Jeff Polzer and HBS associate professor Scott Snook. The pair has produced a case about the behind-the-scenes dynamics surrounding a college crew team. But unlike the View Details
Keywords: by Garry Emmons
  • October 2019 (Revised December 2019)
  • Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details
Keywords: Branding; Brand Management; Consumer Products; Brand Positioning; Target Market; Global Brands; Global Marketing; Marketing; Marketing Strategy; Brands and Branding; Globalized Firms and Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Europe; Brazil; China; Asia; South America; United States; North America
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Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019. (Revised December 2019.)
  • January 2014 (Revised January 2017)
  • Case

Nivea (A)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details
Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (A)." Harvard Business School Case 614-042, January 2014. (Revised January 2017.)
  • November 1991 (Revised July 1995)
  • Case

Body Shop International

By: Christopher A. Bartlett
Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details
Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry
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Bartlett, Christopher A. "Body Shop International." Harvard Business School Case 392-032, November 1991. (Revised July 1995.)
  • February 2020
  • Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details
Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Paris
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Ramarajan, Lakshmi, Vincent Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020.
  • 20 Sep 2022
  • Research & Ideas

How Partisan Politics Play Out in American Boardrooms

match those of their executives. These are all areas for future study, says Kempf, including understanding how the political makeup of an executive team affects a variety of decisions related to hiring, investment, View Details
Keywords: by Pamela Reynolds
  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

retirement, Amabile and colleagues found that, for many, the transition begins smoothly enough but then develops into retirees questioning their own identity and puzzling over how to structure their days as... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
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