Publications

September 1993 (Revised June 2009)
Case

Mary Kay Cosmetics: Asian Market Entry (A)

By: John A. Quelch

In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details

Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia

July 1977 (Revised February 1978)
Case

Rose Milk

By: Stephen A. Greyser

Keywords: Advertising; Beauty and Cosmetics Industry

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18 Apr 2005
Research & Ideas

Selling Luxury to Everyone

now," she said. "The consumer really wants highly designed garments at an affordable price." Tyler Morse, president of Bliss, an upscale spa and beauty company purchased by Starwood Resorts and Hotels in 2004, said that... View Details

Keywords: by Julie Jette; Consumer Products

Other Article

#HerImpact: Leading the Innovation Lifecycle

By: Lynda M. Applegate

This blog post describes how entrepreneurs can scale their leadership and organization as they scale their business. View Details

Keywords: Innovation ＆ Entrepreneurship; Life-cycle; Innovation and Management; Entrepreneurship; Beauty and Cosmetics Industry; United States

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Article

Audit Quality and Auditor Reputation: Evidence from Japan

By: Douglas Skinner and Suraj Srinivasan

We study events surrounding ChuoAoyama's failed audit of Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese... View Details

Keywords: Audit Quality; Auditor Reputation; Japan; Accounting Audits; Crime and Corruption; Reputation; Beauty and Cosmetics Industry; Japan

SSRN

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December 2011
Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius

Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details

Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry

March 2011 (Revised February 2012)
Supplement

Cosmeticos de Espana, S.A. (E)

By: David F. Hawkins

Spanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros. View Details

Keywords: Financial Statements; Business Subsidiaries; Decision Choices and Conditions; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

August 2010 (Revised November 2010)
Supplement

Cosmeticos de Espana, S.A. (C)

By: David F. Hawkins

The third case in the Cosmeticos de Espana case series. What should management's accounting response be to a further devaluation of the Bolivar? View Details

Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

August 2010 (Revised October 2014)
Case

Herborist

By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang

Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China

July 2009
Teaching Note

Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones

Teaching Note for [808133]. View Details

Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia

May 2009
Case

Who is the Fairest of Them All? Choosing a Leader at Deronde International

By: Nitin Nohria and Martha Spaulding

Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details

Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France

March 1990 (Revised March 1992)
Supplement

Mary Kay Cosmetics: Sales Force Incentives (B)

By: Robert L. Simons

Details the changes made to the VIP automobile plan. View Details

Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry

July 2002 (Revised March 2003)
Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry

October 2000 (Revised August 2001)
Case

Avon Products (B)

By: Lynn S. Paine and Greg Rogers

Presents the results of the decision taken in the (A) case. Describes the subsequent challenges faced by Avon Products in promulgating its globalization worldwide. View Details

Keywords: Organizational Culture; Gender; Cross-Cultural and Cross-Border Issues; Beauty and Cosmetics Industry

07 Dec 2015
Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

Vietnamese manicurists, Korean dry cleaners, Haitian cab drivers, Gujarati motel owners. Anyone who lives in an American city can see how immigrants tend to cluster in industries along ethnic lines. Is this because they are forced to by circumstance or because they... View Details

Keywords: by Michael Blanding; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

25 Apr 2017
First Look

First Look at New Research, April 25

ReVista: Harvard Review of Latin America Globalizing Latin American Beauty By: Jones, G. Abstract—This article discusses the growth over time of the beauty industry in Latin America and its bias towards... View Details

Keywords: Sean Silverthorne

August 2002
Teaching Note

Sa Sa Cosmetics, TN

By: David E. Bell

Teaching Note for (9-502-085). View Details

Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry