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      • November 16, 2010
      • Article

      Mapping GM's Decline

      By: Nancy F. Koehn
      Keywords: Auto Industry
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      Koehn, Nancy F. "Mapping GM's Decline." Washington Post, On Leadership (November 16, 2010).
      • November 2010 (Revised August 2013)
      • Case

      Chrysler Fiat 2009

      By: J. Bruce Harreld, Paul W. Marshall and David Lane
      In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What... View Details
      Keywords: Restructuring; Leadership Development; Alliances; Business Strategy; Growth and Development Strategy; Business Growth and Maturation; Financial Condition; Auto Industry
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      Harreld, J. Bruce, Paul W. Marshall, and David Lane. "Chrysler Fiat 2009." Harvard Business School Case 811-030, November 2010. (Revised August 2013.)
      • October 2010 (Revised June 2014)
      • Case

      Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

      By: Robert S. Kaplan and Ricardo Reisen de Pinho
      A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
      Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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      Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
      • October 2010 (Revised December 2015)
      • Supplement

      Toyota Motor Corporation: 1990-2010

      By: Roy D. Shapiro and Stephanie van Sice
      This case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part. View Details
      Keywords: Growth and Development; Problems and Challenges; Expansion; Complexity; Technology; Auto Industry
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      Shapiro, Roy D., and Stephanie van Sice. "Toyota Motor Corporation: 1990-2010." Harvard Business School Supplement 611-035, October 2010. (Revised December 2015.)
      • October 2010 (Revised January 2011)
      • Case

      Toyota Recalls (A): Hitting the Skids

      By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
      In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details
      Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States
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      Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (A): Hitting the Skids." Harvard Business School Case 511-016, October 2010. (Revised January 2011.)
      • October 2010
      • Supplement

      Toyota Recalls (B): Mr. Toyoda Goes to Washington

      By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
      Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales. View Details
      Keywords: Safety; Business and Government Relations; Auto Industry; Japan; United States
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      Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (B): Mr. Toyoda Goes to Washington." Harvard Business School Supplement 511-041, October 2010.
      • October 2010
      • Supplement

      Toyota Recalls (C): Bumpy Road Ahead

      By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
      Between February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues? View Details
      Keywords: Safety; Organizational Change and Adaptation; Sales; Auto Industry
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      Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (C): Bumpy Road Ahead." Harvard Business School Supplement 511-042, October 2010.
      • 2010
      • Working Paper

      Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster

      By: Nelson P. Repenning and Rebecca Henderson
      Much recent work in strategy and popular discussion suggests that an excessive focus on "managing the numbers"—delivering quarterly earnings at the expense of longer-term investments—makes it difficult for firms to make the investments necessary to build competitive... View Details
      Keywords: Investment; Performance Improvement; Competitive Advantage; Earnings Management; Management Practices and Processes; Revenue; Quality; Competency and Skills; Motivation and Incentives; Auto Industry; United States
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      Repenning, Nelson P., and Rebecca Henderson. "Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster." Harvard Business School Working Paper, No. 11-033, September 2010.
      • Article

      Creating Value in the Age of Distributed Capitalism

      By: Shoshana Zuboff
      Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details
      Keywords: Value Creation; Economic Systems; Transformation
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      Zuboff, Shoshana. "Creating Value in the Age of Distributed Capitalism." McKinsey Quarterly, no. 4 (2010): 45–55.
      • July 2010
      • Teaching Note

      Chrysler's Sale to Fiat (TN)

      By: C. Fritz Foley and Lena G. Goldberg
      Teaching Note for 210022. View Details
      Keywords: Mergers and Acquisitions; Restructuring; Financial Crisis; Assets; Policy; Cost vs Benefits; Sales; Government and Politics; Auto Industry; United States
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      Foley, C. Fritz, and Lena G. Goldberg. "Chrysler's Sale to Fiat (TN)." Harvard Business School Teaching Note 211-013, July 2010.
      • June 2010
      • Supplement

      Chet Huber on OnStar, video

      By: Willy C. Shih
      Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then... View Details
      Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Auto Industry
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      Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.
      • May 2010
      • Teaching Note

      Re-THINK-ing THINK: The Electric Car Company (TN)

      By: Joseph B. Lassiter III
      Teaching Note for [810105]. View Details
      Keywords: Production; Product Launch; Entrepreneurship; Investment; Environmental Sustainability; Brands and Branding; Distribution; Factories, Labs, and Plants; Auto Industry; Indiana; Norway
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      Lassiter, Joseph B., III. "Re-THINK-ing THINK: The Electric Car Company (TN)." Harvard Business School Teaching Note 810-133, May 2010.
      • April 2010 (Revised March 2011)
      • Case

      Tata Nano The People's Car

      By: Krishna G. Palepu, Bharat N. Anand and Rachna Tahilyani
      The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing... View Details
      Keywords: Price; Globalized Firms and Management; Disruptive Innovation; Emerging Markets; Business Processes; Quality; Competition; Auto Industry; Auto Industry; India
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      Palepu, Krishna G., Bharat N. Anand, and Rachna Tahilyani. "Tata Nano The People's Car." Harvard Business School Case 710-420, April 2010. (Revised March 2011.)
      • April 2010 (Revised January 2011)
      • Teaching Note

      Transworld Auto Parts (TN) (A) and (B)

      By: V.G. Narayanan and Lisa Brem
      Teaching Note for [110027] and [110028]. View Details
      Keywords: Auto Industry
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      Narayanan, V.G., and Lisa Brem. "Transworld Auto Parts (TN) (A) and (B)." Harvard Business School Teaching Note 110-064, April 2010. (Revised January 2011.)
      • April 2010
      • Teaching Note

      BYD Company, Ltd. (TN)

      By: Robert S. Huckman
      Teaching Note for [606139]. View Details
      Keywords: Initial Public Offering; Competitive Advantage; Labor; Competition; Problems and Challenges; Cost vs Benefits; Auto Industry; Auto Industry; China
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      Huckman, Robert S. "BYD Company, Ltd. (TN)." Harvard Business School Teaching Note 610-073, April 2010.
      • April 8, 2010
      • Article

      Toyota Was in Denial. How About You?

      By: Richard S. Tedlow
      Keywords: Auto Industry
      Citation
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      Tedlow, Richard S. "Toyota Was in Denial. How About You?" Bloomberg Businessweek (April 8, 2010).
      • March 2010 (Revised May 2010)
      • Case

      Chrysler's Sale to Fiat

      By: C. Fritz Foley, Lena G. Goldberg and Linnea Meyer
      This case provides students with an opportunity to analyze the restructuring of Chrysler in the midst of the financial crisis of 2008–2009. It describes how debtors can use section 363 of the U.S. Bankruptcy Code to sell assets quickly. It allows for discussion of who... View Details
      Keywords: Mergers and Acquisitions; Restructuring; Financial Crisis; Insolvency and Bankruptcy; Laws and Statutes; Business and Government Relations; Sales; Auto Industry; United States
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      Foley, C. Fritz, Lena G. Goldberg, and Linnea Meyer. "Chrysler's Sale to Fiat." Harvard Business School Case 210-022, March 2010. (Revised May 2010.)
      • February 2010 (Revised October 2010)
      • Case

      Re-THINK-ing THINK: The Electric Car Company

      By: Joseph B. Lassiter III and David Kiron
      On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details
      Keywords: Business Startups; Entrepreneurship; Investment; Global Strategy; Market Entry and Exit; Product Development; Production; Pollutants; Environmental Sustainability; Auto Industry; Auto Industry; Norway; Indiana
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      Lassiter, Joseph B., III, and David Kiron. "Re-THINK-ing THINK: The Electric Car Company." Harvard Business School Case 810-105, February 2010. (Revised October 2010.)
      • February 2010 (Revised June 2012)
      • Case

      "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

      By: Elie Ofek and Polly Ribatt
      How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
      Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
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      Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
      • February 2010 (Revised September 2011)
      • Case

      Local Motors: Designed by the Crowd, Built by the Customer

      By: Michael I. Norton and Jeremy Dann
      In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
      Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Auto Industry; United States
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      Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
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