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- All HBS Web
(637)
- People (1)
- News (153)
- Research (399)
- Events (2)
- Multimedia (10)
- Faculty Publications (261)
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- 23 Oct 2018
- Working Paper Summaries
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
- Article
Can You Cut 'Turn Times' Without Adding Staff?
By: Ethan Bernstein and Ryan W. Buell
The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details
Keywords: Employee Empowerment; Employee Motivation; Turnaround; Service Operations; Employees; Motivation and Incentives; Leadership; Air Transportation Industry; Japan
Bernstein, Ethan, and Ryan W. Buell. "Can You Cut 'Turn Times' Without Adding Staff?" R1604K. Harvard Business Review 94, no. 4 (April 2016): 113–117.
- April 2010 (Revised January 2013)
- Case
Southwest Airlines: In a Different World
By: James L. Heskett and W. Earl Sasser Jr.
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)
Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
- 2014
- Other Unpublished Work
Objections to Tentative Decision and Order to Show Cause (IATA 787)
By: Benjamin Edelman
I critique Order 2014-5-7 (Docket No. DOT-OST-2013-0048-0415) to the extent that the DOT permits, or purports to permit, airlines to sell tickets other than in accordance with published tariffs. I argue that tariffs provide important benefits to passengers and should... View Details
Edelman, Benjamin. "Objections to Tentative Decision and Order to Show Cause (IATA 787)." June 2014. (Before the Department of Transportation.)
- March 2024 (Revised February 2025)
- Case
Doing Business in Buenos Aires, Argentina
By: Joseph B. Fuller, Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman
This case examines the challenges and opportunities of doing business in Argentina. It highlights Argentina's economic and political transformation in the decades leading up to 2024. The case gives an overview of some of the main obstacles faced by businesses operating... View Details
Keywords: Business History; Business and Government Relations; Corporate Strategy; Transformation; Economy; Air Transportation; Air Transportation Industry; Transportation Industry; Argentina; Latin America; Buenos Aires
Fuller, Joseph B., Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza, and Zeke Gillman. "Doing Business in Buenos Aires, Argentina." Harvard Business School Case 324-108, March 2024. (Revised February 2025.)
- 01 Apr 2014
- First Look
First Look: April 1
http://www.hbs.edu/faculty/Publication%20Files/14-090_9901a957-a740-47b2-abce-4f93070d21fe.pdf Cases & Course Materials Harvard Business School Case 714-432 Emirates Airline: Connecting the Unconnected Narrates the story of Emirates, an View Details
Keywords: Sean Silverthorne
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
- 02 Aug 2016
- First Look
August 2, 2016
https://cb.hbsp.harvard.edu/cbmp/product/315046-PDF-ENG Harvard Business School Case 116-047 RegionFly: Cutting Costs in the Airline Industry RegionFly is a small, private airline specializing in... View Details
Keywords: Sean Silverthorne
- September 1988
- Case
Frontier Airlines, Inc. (A) (Condensed)
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details
Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry
McFarlan, F. Warren. "Frontier Airlines, Inc. (A) (Condensed)." Harvard Business School Case 189-074, September 1988.
- 04 May 2010
- First Look
First Look: May 4
PublicationsAnnual Review of Financial Economics Editors:Andrew W. Lo and Robert C. Merton Publication:Vol. 1. Palo Alto: Annual Reviews, 2009 An abstract is unavailable at this time. Publisher's Book Abstract: http://www.annualreviews.org/catalog/2009/fe01.aspx... View Details
Keywords: Martha Lagace
- 2020
- Working Paper
Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies
By: Robert D. Austin and Richard L. Nolan
August 7, 1955 is an important date in commercial aviation history. You could say it began the jet airliner age, though other dates might also qualify. Jet engines had proven successful in military aircraft. But no one knew then whether members of the general public... View Details
Austin, Robert D., and Richard L. Nolan. "Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies." Harvard Business School Working Paper, No. 21-003, July 2020.
- July 1996 (Revised January 1997)
- Case
Northwest Airlines: Brush with Bankruptcy (A)--November 1992
By: Leonard A. Schlesinger and Davis Dyer
Deals with Northwest's financial crisis between the fall of 1992 and the following spring. Northwest's leaders face the problem of how to meet an impending $600 million payment on the 1989 LBO loan when the airline had run out of cash. Concludes by outlining options... View Details
Keywords: Air Transportation; Restructuring; Leveraged Buyouts; Crisis Management; Insolvency and Bankruptcy; Financial Strategy; Financial Crisis; Air Transportation Industry; United States
Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Brush with Bankruptcy (A)--November 1992." Harvard Business School Case 897-030, July 1996. (Revised January 1997.)
- November 1978 (Revised June 1982)
- Case
Federal Express (B)
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak," an overnight... View Details
Lovelock, Christopher H. "Federal Express (B)." Harvard Business School Case 579-040, November 1978. (Revised June 1982.)
- June 2020 (Revised October 2020)
- Case
What Went Wrong with Boeing's 737 Max?
By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
- March 1995 (Revised April 1995)
- Case
UAL Corporation
By: Stuart C. Gilson and Jeremy Cott
In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince... View Details
Keywords: Restructuring; Corporate Governance; Labor; Wages; Management Teams; Employee Ownership; Business and Shareholder Relations; Strategy; Value; United States
Gilson, Stuart C., and Jeremy Cott. "UAL Corporation." Harvard Business School Case 295-130, March 1995. (Revised April 1995.)
- January 2006 (Revised July 2007)
- Case
Juan Trippe and Pan American World Airways
By: Nitin Nohria, Anthony Mayo and Mark Rennella
A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details
Keywords: Decision Choices and Conditions; Leadership; Growth and Development Strategy; Industry Growth; Business and Government Relations; Power and Influence; Air Transportation; Air Transportation Industry; Travel Industry
Nohria, Nitin, Anthony Mayo, and Mark Rennella. "Juan Trippe and Pan American World Airways." Harvard Business School Case 406-086, January 2006. (Revised July 2007.)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- June 1994 (Revised March 1995)
- Case
Swissair's Alliances (A)
By: David B. Yoffie
Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details
Yoffie, David B. "Swissair's Alliances (A)." Harvard Business School Case 794-152, June 1994. (Revised March 1995.)
- November 1995 (Revised January 1998)
- Case
Transformation of Pratt & Whitney North Haven (A)
By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone
Pratt & Whitney is a leader in the development and manufacturing of gas turbine engines for commercial and military aircraft. Economic conditions for the airline and defense industries are forcing the airplane engine builders to restructure. Ed Northern, a new general... View Details
Keywords: Transformation; Restructuring; Production; Opportunities; Economy; Aerospace Industry; Manufacturing Industry; Connecticut
Bowen, H. Kent, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch, and John Schiavone. "Transformation of Pratt & Whitney North Haven (A)." Harvard Business School Case 696-066, November 1995. (Revised January 1998.)
- December 2013 (Revised August 2015)
- Case
Viva Macau (A)
By: Dante Roscini and G. A. Donovan
A fast-growing Macau-based airline backed by private US investors faces a dramatic expropriation in the wake of the first change of head of government since the former Portuguese colony became a Special Administrative Region of China. The case allows students to... View Details
Keywords: Risk Management; Air Transportation; Ownership; Foreign Direct Investment; Government and Politics; Emerging Markets; Venture Capital; China; Macau
Roscini, Dante, and G. A. Donovan. "Viva Macau (A)." Harvard Business School Case 714-024, December 2013. (Revised August 2015.)