aerospace - Publications - Faculty & Research

2015
Conference Presentation

Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash

By: Luciana Silvestri and Anil Doshi

Keywords: Failure Tolerance; Innovation; Nascent Industries; Legitimacy; Cognition; Organizational Learning; Organizations; Entrepreneurship; Emerging Markets; Performance; Learning; Failure; Cognition and Thinking; Innovation and Invention; Aerospace Industry

Citation

September 2013
Case

Boeing 787: More Electric Architecture

By: Willy Shih

The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details

Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States

Citation

Educators

1992
Other Unpublished Work

Productivity on Missile Development Program 309 - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Performance Productivity; National Security; Decision Making; Aerospace Industry

Citation

March 2006
Teaching Note

Mission to Mars (A) (TN)

By: Alan D. MacCormack

Keywords: Aerospace Industry

Citation

June 1998
Article

The Coevolution of Community Networks and Technology: Lessons From the Flight Simulation Industry

By: L. Rosenkopf and Michael Tushman

Keywords: Networks; Information Technology; Learning; Aerospace Industry

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June 1981
Supplement

Airframe Industry (D): Fall 1979

By: Benson P. Shapiro

Keywords: Aerospace Industry

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December 1982
Case

General Electric Aircraft Engine Business Group (A)

By: Arthur Schleifer Jr.

Keywords: Aerospace Industry

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October 1968 (Revised November 1977)
Case

Beech Aircraft Corp. (A)

By: Stephen A. Greyser

Keywords: Aerospace Industry

Citation

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February 1987 (Revised December 1992)
Case

Honeywell Commercial Aviation Division (C)

By: Michael Beer

Keywords: Aerospace Industry

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November 1986
Supplement

People Express - March 1984

By: D. Quinn Mills

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case. View Details

Keywords: Change; Industry Structures; Business Strategy; Aerospace Industry

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January 1999 (Revised October 1999)
Supplement

STT Aerospace, Supplement

By: Richard G. Hamermesh and Jeremy Dann

Supplements the case. View Details

Keywords: Aerospace Industry

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April 1990 (Revised December 1992)
Case

Empresa Brasileira de Aeronautica S.A. (Abridged)

By: James E. Austin

Keywords: Aerospace Industry; Brazil

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29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

A new space race—one fueled more by commercial conquest than intergalactic domination—is charting solutions to pressing problems in national security, climate change, and communication. With costs poised to drop and innovation on the rise, the economics of cosmic... View Details

Keywords: by Kara Baskin; Aerospace

May 2014 (Revised November 2014)
Supplement

Houston We Have A Solution: NASA and Open Innovation (B)

By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman

Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on... View Details

Keywords: Technology; Aerospace Industry

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January 2014
Case

Boeing 787 Manufacturing Footprint

By: Willy Shih

This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita... View Details

Keywords: Outsourcing; Outsourced Production; Boeing 787; Manufacturing Footprint; Systems Integration; Production; Supply Chain Management; Aerospace Industry; United States

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Educators

May 2012
Case

Columbia's Final Mission (Abridged) (A)

By: Amy C. Edmondson and Kerry Herman

This case documents decision-making processes, organizational culture, and other contributors to NASA's failed Columbia mission in 2003. Addresses the question of how organizations should deal with "ambiguous threats" - weak signals of potential crisis - and explores... View Details

Keywords: Cognitive Biases; Teams; Organizational Learning; Ambiguous Threat; Leadership; Organizational Culture; Decision Making; Failure; Crisis Management; Aerospace Industry

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March 2010
Background Note

Airline Travel in the U.S.

By: Sunil Gupta and Kavita Shukla

How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details

Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States

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April 2007
Case

The Boeing Company: Moonshine Shop

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell

Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details