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  • All HBS Web  (1,981)
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    • Research  (1,267)
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Show Results For

  • All HBS Web  (1,981)
    • News  (346)
    • Research  (1,267)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)
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  • 2005
  • Working Paper

On Inter-industry Variation in the Vertical Integration of Advertising Services

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
Citation
Related
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "On Inter-industry Variation in the Vertical Integration of Advertising Services." Harvard Business School Working Paper, No. 06-025, December 2005.
  • 1984
  • Chapter

Structural Determinants of Ratios of Promotion and Advertising to Sales

By: John A. Quelch, Cheri T. Marshall and Dae R. Chang
Citation
Related
Quelch, John A., Cheri T. Marshall, and Dae R. Chang. "Structural Determinants of Ratios of Promotion and Advertising to Sales." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 83–105. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
  • 31 May 2012
  • Working Paper Summaries

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

Keywords: by Alvin J. Silk; Advertising
  • 1991
  • Chapter

Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond

By: J. A. Deighton, L. F. Alwitt and J. Grimm
Keywords: Advertising Campaigns; Political Elections; Relationships; Attitudes; Advertising Industry
Citation
Related
Deighton, J. A., L. F. Alwitt, and J. Grimm. "Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond." In Television and Political Advertising. Vol. 1, edited by F. Biocca. Hillsdale, NJ: Lawrence Erlbaum Associates, 1991.
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: Advertising Companies Will Learn to Love Google

By: John A. Quelch
Citation
Register to Read
Related
Quelch, John A. "Advertising Companies Will Learn to Love Google." Harvard Business Online—Marketing Know:How (blog). December 26, 2007. https://hbr.org/2007/12/advertising-companies-will-lea.
  • November 1992 (Revised June 1994)
  • Case

Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution

By: V. Kasturi Rangan and Jayne D. Kramer
Keywords: Advertising Campaigns; Advertising; Strategy
Citation
Find at Harvard
Related
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
  • fall 1994
  • Article

Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms

By: A. J. Silk and E. R. Berndt
Keywords: Cost; Markets; Advertising; Product; Advertising Industry
Citation
Find at Harvard
Related
Silk, A. J., and E. R. Berndt. "Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms." Journal of Economics & Management Strategy 3 (fall 1994): 437–480.
  • 1983
  • Book

Advertising and Promotion Management: A Manager's Guide to Theory & Practice

By: Paul W. Farris and J. A. Quelch
Citation
Find at Harvard
Related
Farris, Paul W., and J. A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. Radnor, PA: Chilton Book Company, 1983.
  • 2012
  • Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States
Citation
Read Now
Related
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.
  • Article

Long Term Impact of Promotion and Advertising on Consumer Brand Choice

By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
Citation
Find at Harvard
Related
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association​.)
  • May 1992
  • Teaching Note

Hill, Holliday, Connors, Cosmopulos, Inc. Advertising (A) and (B), Teaching Note

By: Nitin Nohria
Keywords: Advertising Industry
Citation
Related
Nohria, Nitin. "Hill, Holliday, Connors, Cosmopulos, Inc. Advertising (A) and (B), Teaching Note." Harvard Business School Teaching Note 492-040, May 1992.
  • February 1996
  • Teaching Note

Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN

By: V. Kasturi Rangan
Keywords: Environmental Sustainability; Advertising Campaigns; Advertising Industry
Citation
Related
Rangan, V. Kasturi. "Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN." Harvard Business School Teaching Note 596-104, February 1996.
  • March 2012 (Revised October 2021)
  • Supplement

V-Cola: Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising

By: Ian Larkin and Hal Movius
Citation
Purchase
Related
Larkin, Ian, and Hal Movius. "V-Cola: Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising." Harvard Business School Supplement 912-044, March 2012. (Revised October 2021.)
  • January 1997 (Revised February 1997)
  • Case

Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign

By: David J. Arnold and Robert J. Dolan
Citation
Find at Harvard
Related
Arnold, David J., and Robert J. Dolan. "Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign." Harvard Business School Case 597-069, January 1997. (Revised February 1997.)
  • 2003
  • Other Unpublished Work

Scale and Scope Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt
Keywords: Globalized Firms and Management; Advertising; Marketing; Advertising Industry
Citation
Related
Silk, Alvin J., and Ernst R. Berndt. "Scale and Scope Economies in the Global Advertising and Marketing Services Business." NBER Working Paper Series, October 2003. (1050 Massachusetts Ave.,Cambridge, MA 02138.)
  • June 2004
  • Article

Holding Company Cost Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt
Keywords: Cost; Economy; Advertising; Marketing; Business Ventures
Citation
Find at Harvard
Read Now
Related
Silk, Alvin J., and Ernst R. Berndt. "Holding Company Cost Economies in the Global Advertising and Marketing Services Business." Art. 5. Review of Marketing Science 2, no. 1 (June 2004).
  • 1987
  • Book

Advertising and Promotion Management: A Manager's Guide to Theory & Practice

By: Paul Farris and John A. Quelch
Citation
Related
Farris, Paul, and John A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. 2nd ed. Melbourne, FL: Krieger Publishing Company, 1987.
  • March 2012 (Revised October 2021)
  • Supplement

V-Cola: Confidential Instructions for Cly Entman Client Services Director, Chikara Advertising

By: Ian Larkin and Hal Movius
Citation
Purchase
Related
Larkin, Ian, and Hal Movius. "V-Cola: Confidential Instructions for Cly Entman Client Services Director, Chikara Advertising." Harvard Business School Supplement 912-045, March 2012. (Revised October 2021.)
  • fall 2003
  • Article

Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry

By: Charles King III, Alvin J. Silk and Niels Ketelhohn
Keywords: Knowledge; Growth and Development; Advertising; Advertising Industry; United States
Citation
SSRN
Find at Harvard
Related
King, Charles, III, Alvin J. Silk, and Niels Ketelhohn. "Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry." Journal of Economics & Management Strategy 12, no. 3 (fall 2003): 327–362.
  • 1979
  • Chapter

Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising

By: J. Quelch
Citation
Related
Quelch, J. "Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 93–103. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979.
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