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Class of 1971 Courtyard | About

Class of 1971 Courtyard On the occasion of its 25th and 30th Reunions, the MBA Class of 1971’s fundraising efforts were directed to support the physical renovation View Details

01 Jun 2007
News

Profiles from the class of 2007

represented by the Class of 2007. And once a handful has been chosen, it can be even more challenging to craft a representative portrait in 300 words or fewer. As a result, you could read Libbie... View Details

Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice

01 Sep 2018
News

The True Value of a Tweet

inherently like the brand in the offline sense of the word more than those who haven’t. And we don’t know what would have happened if they hadn’t liked the brand on Facebook. We did a series View Details

Keywords: Jen McFarland Flint

04 Jan 2016
News

Getting ‘Them’ Out of the Equation

through YPO, and now through a number of other initiatives, in getting people past this concept that they know everything about the other. We realized early on that probably the most dangerous four-letter View Details

01 Sep 2016
News

The Big Business of Little Loans

Funding Circle, among others. It was a wide circle. These startups are part of a new ecosystem filling the void left by traditional banks that don’t want to lend to small businesses because they are too risky or because interest rates are... View Details

Keywords: Nancy Miller

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with Yash Raj Studios, one View Details

Keywords: by Kim Girard; Motion Pictures & Video

13 May 2013
Blog Post

The Art of Naming a Start-up

2. The names had to be unique. That ruled out using words like “music” and “sound.” It’s astounding to see how many audio companies and apps begin with “sound.” Soundcloud, Soundhound, Soundbrush, Soundwave we were definitely staying out... View Details

Keywords: Entrepreneurship

13 May 2022
Research & Ideas

Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

Campbell and Shang constructed a dataset of reviews from more than 4,000 publicly traded firms between 2008 and 2016, extracting a vocabulary of 11,772 unique words used in the... View Details

Keywords: by Michael Blanding; Technology

07 May 2008
Research & Ideas

The Intellectual History of Harvard Business School

Christensen. Is it possible to capture in a few words how these five very different people contributed to the life of HBS and to describe their impact outside the School? Although these people are very... View Details

Keywords: by Richard S. Tedlow; Education

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

From the dawn of the U.S. transcontinental railroad in 1869 to the widespread embrace of consumer products like cell phones and iPods in our time, the story of American... View Details

Keywords: by Martha Lagace; Journalism & News

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

these few men, proud, arrogant, and blind, drove the country to financial ruin." Like the individuals convicted of insider trading in the 1980s, some of today's business leaders appear to have forgotten... View Details

Keywords: by Carla Tishler

21 Dec 2021
Blog Post

Beyonce Goes From Lemonade to Watermelons With Juice Investment

05 Nov 2021
Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details

Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail

15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

01 Dec 2014
News

Creating the Shopping Experience of the Future

Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential... View Details

Keywords: Christine Lejeune; fashion; technology

17 Mar 2008
Research & Ideas

The Lessons of Business History: A Handbook

provides another example. Mira Wilkins published a major study of the globalization of Ford in 1964, only four years after the word "multinational" was coined. Her... View Details

Keywords: by Sean Silverthorne

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

inflexible, organizational structure to successfully execute a strategy. As companies think through the risks and opportunities of various regional strategies, they also need to clarify what they mean by the View Details

Keywords: by Pankaj Ghemawat

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

price of success; and, more generally, 3. The American business tradition. 1. Lord Acton taught the world that power corrupts. These giants of enterprise teach us also that power deranges. Think View Details

Keywords: by Richard S. Tedlow

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

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