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Show Results For
- All HBS Web
(905)
- People (1)
- News (234)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
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- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
actions. Map inquiries jumped 18 percent, restaurant calls increased 13 percent, and clicks on the restaurants’ website rose 9 percent. The eateries also saw a 5 percent increase in the number of restaurant reviews, suggesting that the... View Details
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
- 18 Nov 2014
- First Look
First Look: November 18
television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details
- 03 Apr 2012
- First Look
First Look: April 3
first report in 2008, Philips' integrated reports and its integrated reporting website had grown in sophistication. In planning for its integrated report for 2011, the company is exploring the issues that will need to be addressed in... View Details
Keywords: Carmen Nobel
- 17 Mar 2015
- First Look
First Look: March 17
report's status meant it had not driven some of the organizational change it could have. Could Aegon benefit from publishing its integrated report as the official regulatory document? How could Aegon create a more interactive, real-time integrated reporting View Details
Keywords: Sean Silverthorne
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
build successful businesses. The desire to capture the scale of this change is the ambitious goal of Harvard Business School's Creating Emerging Markets project, whose new website was profiled in HBS Working Knowledge last year. The... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
ProductivityDecreasing workplace transparency can increase productivity. When Privacy Protection Notices BackfireIt seems counterintuitive, but website privacy protection notices appear to discourage some shoppers from buying. Beware the... View Details
Keywords: by Sean Silverthorne
- 08 May 2020
- Research & Ideas
We’ve Now Been Asking “What Do You Think?” for 20 Years
This month marks the twentieth anniversary of the beginning of my “What do you think?” column. The Working Knowledge website was the brainchild of a faculty and staff committee organized in 2000 by then Dean Kim Clark to communicate the... View Details
Keywords: by James Heskett
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
carry over to technology strategy today. Finally, I look forward to learning more about the ultimate enigma of our time in Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. This article originally appeared on the Harvard Business School... View Details
- 10 Nov 2015
- First Look
November 10, 2015
website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other traditional... View Details
Keywords: Sean Silverthorne
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose that online stores take a page from their brick-and-mortar... View Details
- 28 Jul 2009
- First Look
First Look: July 28
without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using a new dataset on View Details
Keywords: Martha Lagace
- 28 Jun 2016
- First Look
June 28, 2016
Dinr's website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
biased. But the "pricing" section of the website advises that new hosts set rates with market demand in mind. For example, Airbnb tells new hosts they "may want to charge lower than average rates to attract travelers comparing your place... View Details
- 20 May 2014
- First Look
First Look: May 20
channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to advertise their video ads.... View Details
Keywords: Sean Silverthorne
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
for the Securities and Exchange Commission to pass rules that would allow for crowdfunding investment on a large scale. Already, companies have dipped their toes into crowdfunding through websites such as Kickstarter, Indiegogo, and... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to results of a new study by Uma R.... View Details
- 03 Sep 2013
- First Look
First Look: September 3
studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to show that newspapers with greater reliance on... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
listed a pair of women's sandals on Flipkart's website at 799 Indian rupees ( ) and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap.... View Details
Keywords: Sean Silverthorne