Watches - Publications - Faculty & Research

01 Jul 2019
Video

MBA Class of 2020 Student Voices

26 Aug 2011
News

Disney, Walton, Ford, Gates: Tales of When Legends Leave

November–December 2022
Article

Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports

Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’ Championship (for best overall team performance) every year from 2014... View Details

Keywords: Formula One; Leadership; Organizational Culture; Management Style; Success

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March 2012
Article

The New Science of Viral Ads

By: Thales Teixeira

It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details

Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment

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03 Oct 2016
Blog Post

What I Learned in the Peek Weekend STEM Cohort

apply for both – and I loved both programs! Peek is really the most robust look at an MBA possible. Instead of just telling you how great and transformative an MBA can be, we are immersed in the world of the MBA and watch firsthand as it... View Details

12 Sep 2014
News

Collective Genius

02 Aug 2016
Video

Shark Footage With Ominous Music

16 Sep 2024
Video

Statement of Purpose

10 Jan 2014
News

The baffling revival of the vinyl LP

24 Jul 2017
News

To Improve Wireless Networks, Auction the Airwaves

10 Feb 2010
News

Harvard Business School Faculty Comment on Super Bowl Advertisements

07 Jun 2024
Video

Latin American Businesses Acting on Advancing Economic Equality

06 Jan 2014
News

Technology Re-emergence: Creating New Value for Old Innovations

April 1997
Case

Romeo Engine Plant (Abridged)

By: Robert S. Kaplan and Amy P. Hutton

A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details

Keywords: Cost Accounting; Cost Management; Groups and Teams; Employees; Performance Improvement; Auto Industry

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25 Jun 2014
News

All aboard the football express

October 1996 (Revised December 2022)
Case

Chiquita Brands International (A)

By: Debora L. Spar and Terence Mulligan

When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota... View Details

Keywords: Plant-Based Agribusiness; Trade; Government and Politics; Policy; Market Design; Fairness; Agriculture and Agribusiness Industry; Latin America; European Union

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