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- All HBS Web (488)
- Faculty Publications (118)
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- 08 Mar 2016
- First Look
March 8, 2016
while users who are influenced by listings' visual presentation and page position became more likely to click on Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online... View Details
Keywords: Sean Silverthorne
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
Science.) The researchers used morphing software to create a visual continuum of animacy, with images of doll faces at one end of the spectrum and images of similar human faces at the other. The images in between were morphed combinations... View Details
Keywords: by Carmen Nobel
- 28 Oct 2008
- First Look
First Look: October 28, 2008
important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a technique called Design Structure Matrices (DSMs), which allows us to View Details
Keywords: Martha Lagace
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
inefficient: We built this expensive track only to leave it vacant most of the time. PRT offers a different approach. With much lighter vehicles, the guideway can be proportionally slim—above ground in many areas, with a visual intrusion... View Details
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
can make amazingly sophisticated parts. One interesting situation that I wrote a case on was the company Rhythm & Hues, a well-known visual effects (VFX) company. The case question was what circumstances led them to (1) win four... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service requests (e.g., potholes) and efforts by the city... View Details
Keywords: Sean Silverthorne
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
the innovators' products tended to be more homogeneous as a group. "It seems that the innovators understand and build off each other's ideas better than the imitators do," Verganti remarks. "They innovate in a circle; it's a similar dynamic to what... View Details
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
business leaders. Martha Lagace: Why should companies learn more about the benefits of strategy maps? What could companies be doing better than they are now? Robert S. Kaplan: A strategy map provides a visual representation of the... View Details
Keywords: by Martha Lagace
- 16 Jul 2013
- First Look
First Look: July 16
share their resources are a key obstacle to saving. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=45072 Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case By: Lagerstrom, Robert, Carliss Baldwin,... View Details
Keywords: Anna Secino
- 10 Jun 2014
- First Look
First Look: June 10
Tami Kim, and Chia-Jung Tsay Abstract—We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although existing theory posits that increased contact between the two parties... View Details
Keywords: Sean Silverthorne
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
Barton was about to open Perez's vlog site to get a visual fix on his new press adversary when the doorbell chimed again. This time he heard it and stood, looking for the source of the sound in the unfamiliar company-owned apartment.... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove... View Details
Keywords: Martha Lagace
- 08 Dec 2015
- First Look
December 8, 2015
create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
problems, prebuilt Excel models to calculate customer lifetime value, and charts and graphs that help visualize the results. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/511029-PDF-ENG Marketing Analysis Toolkit: Pricing and... View Details
Keywords: Martha Lagace
- 10 Sep 2014
- Research & Ideas
Become a Value Creator
and asks them to think about people in their organizations on the two ends of the spectrum—value claimers versus value creators—they generally have no trouble visualizing them right away. "What does that tell you? What we all know is... View Details
Keywords: by Dina Gerdeman
- 10 Feb 2014
- HBS Case
Stressing Safety in South Africa’s Platinum Mines
the language has made that impossible?" Carroll told the executives to figure it out. As the case explains, Anglo hired an industrial theater group to act out various safety-related interactions between miners and supervisors, using large View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to purchase. Imagery-focused ads do this with stunning View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
collaborative filtering with cosine similarity of products, and comparison of different prediction models. Purchase this case:https://hbsp.harvard.edu/product/119024-PDF-ENG Harvard Business School Case 118-107 Data Visualization &... View Details
Keywords: Dina Gerdeman
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
highlighting the work performed by the government of an archetypal town increased trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized... View Details
Keywords: Dina Gerdeman