Value Proposition - Publications - Faculty & Research

Profile

Larry Braithwaite

School of Design. "I want to see what resources may be available for cultivating strategic partnerships," Larry says. In a separate venture, Larry is developing "a procurement management business targeting the small- and medium-sized business community.... View Details

01 Sep 2015
News

Case Study: Golden Ticket

billion market, I would go vertical for the next year or two. I would go deep and learn along the way to master the business fundamentals and identify parallel/complementary markets you can expand into. This will prepare the firm to go horizontal with strategic... View Details

28 Oct 2001
What Do You Think?

What Can We Expect in the Other War?

In light of the outset of the war on terrorism, how does this affect what has been called the war for talent? A book by the same name 1 has recently characterized this as an "endless journey" to address the enduring challenge to provide winning employees... View Details

Keywords: by James Heskett

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

to the Ground Navid Mojir and V. Kasturi Rangan “The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67... View Details

01 Sep 2018
News

Case Study: A Good Fit

question for Bulletin readers in 2016 went to the issue of pricing: Eldercare and EAP benefit offerings tend to charge according to a per-employee, per-month (PEPM) pricing, often $0.30 or less. Should Wellthy adopt this standard structure—or differentiate the View Details

Keywords: Jen McFarland Flint

01 Dec 2016
News

Case Study: Sweat the Technique

tracking markets. —John Lamb (MBA 1980) The big market for Nix is the low-cost analog sensor. At $5 per sensor, the price point will drive rapid adoption in a very large market of athletes. The digital version has a value View Details

Keywords: Dan Morrell

Web

Exploring value-based care: My summer internship with Main Street Health - Recruiting

validate their success (or failure). Pivot quickly depending on the results. It is vital to foster a culture encouraging open and upward feedback in a startup setting. This will instill a value of continuous improvement across the... View Details

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

that would directly welcome empowerment, companies whose value proposition evolves around consumer control should expect a slow start and work on consumer education and reassurance. You could argue that... View Details

Keywords: by Martha Lagace

01 Sep 2016
News

Case Study: Alumni Advice for a Health Care Startup

proposition and pricing because the Wellthy solution is so much more robust? The Answers: Like many startups, Wellthy is trying to change the conversation and the basis of competition in its market—with its product, its positioning, and... View Details

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

Web

Turnarounds and Transformation - Course Catalog

(2) create a new value proposition and/or (3) unlock new growth avenues. There will be synthesis segments after each group of cases to solidify learnings connected with each turnaround lever. The opening and... View Details

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

employee can work together on a project, so it's really about enhancing the value proposition instead of just defending against the threat of the Internet. If you think of the service side of it, you have... View Details

Keywords: by Sean Silverthorne; Retail

01 Dec 2010
News

Innovation Takes Center Stage

the challenge ahead, he noted. With that in mind, Nohria outlined the five areas for change that emerged in his wide-ranging conversations. 1. Curriculum Innovation HBS needs to “up the ante” on the value View Details

Keywords: Roger Thompson

19 Mar 2024
Blog Post

IFC India: Tata Power - Trombay Thermal Power Plant Takeaways

greater energy security. Indeed, from an energy security perspective, Trombay’s value proposition is unmatched with its reliability as a baseload power source and its ability to flex between imported and... View Details

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

measured the percentage of customers who were unprofitable. 2. Customer acquisition. Acquiring new customers is the most laborious and expensive part of CM. Once the market has been segmented, analyzed, and targeted, the company communicates its View Details

Keywords: by Robert S. Kaplan & David P. Norton

Profile

Mallika Ahluwalia

marketing – things I hadn't been exposed to before. In the Strategy class, we've had a number of cases about the importance of a unique value proposition – something any social enterprise needs to think more... View Details

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

the amount of nicotine they inhale, gradually weaning themselves off their addiction if they choose. “The value proposition of e-cigarettes is clear” "The value View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

Web

Judging | New Venture Competition

capital firms in the US. Also included are some of the most successful Harvard Business School (HBS) entrepreneurs from top companies. Criteria Judging criteria is focused on Customer Value Proposition which... View Details

01 Mar 2017
News

Case Study: Moment in the Sun

“connected wellness,” with the lamp as the starting point and shown as a sleep aid rather than smart lighting. Ario can assess co-branding the device with players that have established a value proposition... View Details