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- All HBS Web
(284)
- People (1)
- News (39)
- Research (208)
- Multimedia (3)
- Faculty Publications (88)
- Web
Turnarounds and Transformation - Course Catalog
(2) create a new value proposition and/or (3) unlock new growth avenues. There will be synthesis segments after each group of cases to solidify learnings connected with each turnaround lever. The opening and... View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
measured the percentage of customers who were unprofitable. 2. Customer acquisition. Acquiring new customers is the most laborious and expensive part of CM. Once the market has been segmented, analyzed, and targeted, the company communicates its View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
that would directly welcome empowerment, companies whose value proposition evolves around consumer control should expect a slow start and work on consumer education and reassurance. You could argue that... View Details
Keywords: by Martha Lagace
- 28 Oct 2001
- What Do You Think?
What Can We Expect in the Other War?
In light of the outset of the war on terrorism, how does this affect what has been called the war for talent? A book by the same name 1 has recently characterized this as an "endless journey" to address the enduring challenge to provide winning employees... View Details
Keywords: by James Heskett
- Web
Online Digital Marketing Strategy Course | HBS Online
Key Concepts Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty Define the right objectives, metrics, target audiences, and value View Details
- 19 Mar 2024
- Blog Post
IFC India: Tata Power - Trombay Thermal Power Plant Takeaways
greater energy security. Indeed, from an energy security perspective, Trombay’s value proposition is unmatched with its reliability as a baseload power source and its ability to flex between imported and... View Details
- Profile
Larry Braithwaite
School of Design. "I want to see what resources may be available for cultivating strategic partnerships," Larry says. In a separate venture, Larry is developing "a procurement management business targeting the small- and medium-sized business community.... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
billion market, I would go vertical for the next year or two. I would go deep and learn along the way to master the business fundamentals and identify parallel/complementary markets you can expand into. This will prepare the firm to go horizontal with strategic... View Details
- Profile
Mallika Ahluwalia
marketing – things I hadn't been exposed to before. In the Strategy class, we've had a number of cases about the importance of a unique value proposition – something any social enterprise needs to think more... View Details
- Web
Launching Tech Ventures - Course Catalog
development. Taking the perspective that a startup is an experimentation machine and that those experiments should cover all facets of the startup’s business model, we will explore six modules: 1. Ideation and Customer Value View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
the amount of nicotine they inhale, gradually weaning themselves off their addiction if they choose. “The value proposition of e-cigarettes is clear” "The value View Details
- 01 Jun 2017
- News
Case Study: Something New
Cherlin Diniz (MBA 2005) Today’s consumers expect more customized and personalized products, services, and experiences. Anomalie’s value proposition to provide a custom product at the off-the-rack price is... View Details
Keywords: April White
- Web
The Founder Mindset - Course Catalog
possible, and change our world. Founders notice problems and can see a potential solution that improves the lives of those around them. It’s an extraordinarily attractive proposition to so many, yet so few people are successful in... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
question for Bulletin readers in 2016 went to the issue of pricing: Eldercare and EAP benefit offerings tend to charge according to a per-employee, per-month (PEPM) pricing, often $0.30 or less. Should Wellthy adopt this standard structure—or differentiate the View Details
Keywords: Jen McFarland Flint
- 01 Dec 2016
- News
Case Study: Sweat the Technique
tracking markets. —John Lamb (MBA 1980) The big market for Nix is the low-cost analog sensor. At $5 per sensor, the price point will drive rapid adoption in a very large market of athletes. The digital version has a value View Details
Keywords: Dan Morrell
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
proposition and pricing because the Wellthy solution is so much more robust? The Answers: Like many startups, Wellthy is trying to change the conversation and the basis of competition in its market—with its product, its positioning, and... View Details
- 30 Aug 2016
- First Look
August 30, 2016
economy or aggregation of citizens’ preferences, government preferences are present biased, resulting in an over accumulation of debt. Calibrating this parameter with values in the literature, the model can reproduce debt levels and... View Details
Keywords: Carmen Nobel
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
matters in the investment decisions made in financing a project. Could you explain this further? A: Modigliani and Miller's (M&M) "irrelevance" proposition is one of the foundations of modern finance. It states that... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
employee can work together on a project, so it's really about enhancing the value proposition instead of just defending against the threat of the Internet. If you think of the service side of it, you have... View Details