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Publications
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- Faculty Publications (270)
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- July 2008 (Revised February 2009)
- Supplement
(PRODUCT) RED (B)
By: Youngme E. Moon, Michael I. Norton and David Chen
Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
- July 2008 (Revised February 2011)
- Supplement
Sanford C. Bernstein: The Fork in the Road (B)
By: Boris Groysberg and Geoff Eckman Marietta
Update on the (A) case. View Details
- April 2008 (Revised May 2012)
- Case
Ti-Tech (A)
By: Benson P. Shapiro, John T. Gourville and Craig E. Cline
This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity... View Details
- April 2008
- Supplement
Ti-Tech (B)
By: Benson P. Shapiro and John T. Gourville
This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity... View Details
- April 2008
- Case
Four Products: Predicting Diffusion (2008)
An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details
- March 2008 (Revised March 2022)
- Case
Cadbury Schweppes: Capturing Confectionery (A)
By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
- March 2008 (Revised January 2023)
- Supplement
Cadbury Schweppes: Capturing Confectionery (B)
By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
- March 2008 (Revised July 2011)
- Supplement
Cadbury Schweppes: Capturing Confectionery (C)
By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
- March 2008 (Revised July 2011)
- Supplement
Cadbury Schweppes: Capturing Confectionery (D)
By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
- January 2008
- Article
Mastering the Management System
By: Robert S. Kaplan and David P. Norton
Companies have always found it hard to balance pressing operational concerns with long-term strategic priorities. The tension is critical: World-class processes won't lead to success without the right strategic direction, and the best strategy in the world will get... View Details
- September 2007 (Revised October 2007)
- Supplement
Children's Hospital and Clinics (B)
By: Amy C. Edmondson, Ingrid M. Nembhard and Kate Roloff
Explores the numerous initiatives Children's Hospital and Clinics has undertaken to improve patient safety since the late 1990s--from the perspective of 2007. The case thus updates the A case by revisiting the hospital to find out what happened as a result of the... View Details
- April 2007 (Revised October 2007)
- Background Note
An Overview of Project Finance & Infrastructure Finance - 2006 Update
By: Benjamin C. Esty and Aldo Sesia
Provides an introduction to the fields of project finance and infrastructure finance, and gives a statistical overview of project-financed investments over the years from 2002 to 2006. Examples of project-financed investments include the $4 billion Chad-Cameroon... View Details
- March 2007 (Revised July 2011)
- Case
Nike Inc. - Heading Toward 2012
This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084). View Details
- October 2005 (Revised October 2005)
- Supplement
Microsoft in the People's Republic of China: 2005 Update
By: Tarun Khanna and Elizabeth Raabe
- April 2005 (Revised April 2005)
- Background Note
An Overview of Project Finance - 2004 Update
By: Benjamin C. Esty and Aldo Sesia
Introduces the field of project finance and provides a statistical overview of the project-financed investments over the last five years. Defines project finance and contrasts it with other well-known financing structures. Describes the evolution of project finance,... View Details
- October 2004 (Revised July 2011)
- Case
AT&T 2000-2004
By: Stephen P. Bradley and Kerry Herman
Provides an update on CEO Michael Armstrong's "Project Grand Slam" strategy to build the value of AT&T by offering a complete, integrated telecommunications solution to both corporate and residential customers, including wireless and wire line telephone, Internet,... View Details
- October 2004 (Revised December 2004)
- Case
Nokia Update 2004
By: David B. Yoffie and Barbara Mack
Updates students on Nokia's performance. View Details
- June 2003
- Case
Peabody Simpson at the Crossroads
By: Rajiv Lal, Nitin Nohria and Leslie Freeman
Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the... View Details
- April 2003 (Revised July 2011)
- Case
eBay, Inc. (B)
By: Stephen P. Bradley and Erin Sullivan
Updates development at eBay, Inc. through June 2002. View Details
- October 2002 (Revised May 2003)
- Case
Joline Godfrey: Update 1992-2002
By: Linda A. Hill and Jennifer Suesse
Supplements Joline Godfrey and the Polaroid Corp. (A). View Details